{"id":1079,"date":"2026-05-05T13:18:03","date_gmt":"2026-05-05T11:18:03","guid":{"rendered":"https:\/\/thenech.com\/o-nas\/"},"modified":"2026-05-12T18:32:25","modified_gmt":"2026-05-12T16:32:25","slug":"about-us","status":"publish","type":"page","link":"https:\/\/thenech.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1079\" class=\"elementor elementor-1079 elementor-283\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f077ac e-flex e-con-boxed e-con e-parent\" data-id=\"3f077ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbed6e7 elementor-widget elementor-widget-html\" data-id=\"dbed6e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"AboutPage\",\n      \"@id\": \"https:\/\/thenech.com\/en\/about-us\/#webpage\",\n      \"url\": \"https:\/\/thenech.com\/en\/about-us\/\",\n      \"name\": \"About Us \u2014 B2B Advisory Firm in Warsaw | the nech\",\n      \"headline\": \"About the nech \u2014 B2B Advisory Firm in Warsaw\",\n      \"description\": \"the nech is a boutique B2B advisory firm in Warsaw. 19 years of experience, three working languages, real case studies. 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font-size: 12.5px;\n    font-weight: 400; letter-spacing: 0.01em;\n    color: var(--nech-text); padding: 7px 14px;\n    background: var(--nech-white); border: 1px solid var(--nech-border);\n  }\n  .nech-about .team-link {\n    display: inline-flex; align-items: center; gap: 10px;\n    font-family: var(--nech-font); font-size: 13.5px;\n    font-weight: 500; letter-spacing: 0.04em;\n    color: var(--nech-dark); text-decoration: none;\n    padding: 8px 0 6px;\n    border-bottom: 1px solid var(--nech-border-strong);\n    transition: color 0.3s ease, border-color 0.3s ease;\n    align-self: flex-start; min-height: 44px; line-height: 1.5;\n  }\n  .nech-about .team-link:hover {\n    color: var(--nech-accent);\n    border-bottom-color: var(--nech-accent);\n  }\n  .nech-about .team-link .arrow {\n    transition: transform 0.4s var(--nech-ease);\n  }\n  .nech-about .team-link:hover .arrow { transform: translateX(4px); }\n\n  \/* METHODOLOGY *\/\n  .nech-about .method {\n    background: var(--nech-white); padding: 120px 32px;\n  }\n  .nech-about .method-inner { max-width: 1240px; margin: 0 auto; }\n  .nech-about .method-steps {\n    margin-top: 70px;\n    display: grid; grid-template-columns: 1fr; gap: 0;\n  }\n  .nech-about .method-step {\n    display: grid; grid-template-columns: 80px 1fr 1fr;\n    gap: 60px; padding: 40px 0;\n    border-top: 1px solid var(--nech-border);\n    align-items: start;\n  }\n  .nech-about .method-step:last-child {\n    border-bottom: 1px solid var(--nech-border);\n  }\n  .nech-about .method-step-num {\n    font-family: var(--nech-font); font-size: 28px;\n    font-weight: 600; letter-spacing: -0.02em;\n    color: var(--nech-num-soft); line-height: 1;\n    transition: color 0.4s ease;\n  }\n  .nech-about .method-step:hover .method-step-num {\n    color: var(--nech-accent);\n  }\n  .nech-about .method-step h3 {\n    font-family: var(--nech-font); font-size: 22px;\n    font-weight: 600; letter-spacing: -0.012em;\n    color: var(--nech-dark); line-height: 1.3;\n  }\n  .nech-about .method-step-desc {\n    font-family: var(--nech-font); font-size: 15px;\n    font-weight: 300; line-height: 1.7; color: var(--nech-muted);\n  }\n  .nech-about .method-step-desc strong {\n    font-weight: 500; color: var(--nech-dark);\n  }\n\n  \/* INDUSTRIES *\/\n  .nech-about .industries {\n    background: var(--nech-cream); padding: 120px 32px;\n  }\n  .nech-about .industries-inner { max-width: 1240px; margin: 0 auto; }\n  .nech-about .industries-grid {\n    margin-top: 70px;\n    display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px;\n  }\n  .nech-about .industry-card {\n    background: var(--nech-white);\n    border: 1px solid var(--nech-border);\n    padding: 36px 32px 32px;\n    position: relative; overflow: hidden;\n    transition: border-color 0.4s ease, box-shadow 0.5s var(--nech-ease), transform 0.5s var(--nech-ease);\n  }\n  .nech-about .industry-card::before {\n    content: \"\"; position: absolute; top: 0; left: 0;\n    width: 0; height: 2px; background: var(--nech-accent);\n    transition: width 0.6s var(--nech-ease);\n  }\n  .nech-about .industry-card:hover {\n    border-color: var(--nech-border-strong);\n    box-shadow: 0 18px 36px -16px rgba(26, 26, 26, 0.08);\n    transform: translateY(-4px);\n  }\n  .nech-about .industry-card:hover::before { width: 100%; }\n  .nech-about .industry-card h4 {\n    font-family: var(--nech-font); font-size: 17px;\n    font-weight: 600; letter-spacing: -0.012em;\n    color: var(--nech-dark); margin-bottom: 12px;\n  }\n  .nech-about .industry-card p {\n    font-family: var(--nech-font); font-size: 14px;\n    font-weight: 300; line-height: 1.65; color: var(--nech-muted);\n  }\n\n  \/* MARKETS *\/\n  .nech-about .markets {\n    background: var(--nech-white); padding: 120px 32px;\n  }\n  .nech-about .markets-inner { max-width: 1240px; margin: 0 auto; }\n  .nech-about .markets-tier { margin-top: 50px; }\n  .nech-about .markets-tier-label {\n    font-family: var(--nech-font); font-size: 11px;\n    font-weight: 500; letter-spacing: 0.22em;\n    text-transform: uppercase; color: var(--nech-muted-2);\n    margin-bottom: 18px; padding-bottom: 12px;\n    border-bottom: 1px solid var(--nech-border);\n  }\n  .nech-about .markets-tier-list {\n    display: flex; flex-wrap: wrap; gap: 10px;\n  }\n  .nech-about .market-pill {\n    font-family: var(--nech-font); font-size: 14px;\n    font-weight: 500; letter-spacing: 0.005em;\n    color: var(--nech-dark); padding: 12px 20px;\n    background: var(--nech-cream);\n    border: 1px solid transparent;\n    transition: border-color 0.3s ease, background 0.3s ease;\n  }\n  .nech-about .market-pill:hover {\n    border-color: var(--nech-accent); background: var(--nech-white);\n  }\n  .nech-about .market-pill.is-primary {\n    background: var(--nech-dark); color: var(--nech-white); font-weight: 500;\n  }\n\n  \/* PRINCIPLES *\/\n  .nech-about .principles {\n    background: var(--nech-dark); color: var(--nech-white);\n    padding: 120px 32px;\n  }\n  .nech-about .principles-inner { max-width: 1240px; margin: 0 auto; }\n  .nech-about .principles .section-eyebrow {\n    color: rgba(255, 255, 255, 0.7);\n  }\n  .nech-about .principles .section-eyebrow.with-line::before,\n  .nech-about .principles .section-eyebrow.with-line::after {\n    background: rgba(255, 255, 255, 0.5);\n  }\n  .nech-about .principles .section-title { color: var(--nech-white); }\n  .nech-about .principles .section-title em { color: #B89AC0; }\n  .nech-about .principles .section-lead {\n    color: rgba(255, 255, 255, 0.7);\n  }\n  .nech-about .principles-list {\n    margin-top: 70px;\n    display: flex; flex-direction: column; gap: 0;\n  }\n  .nech-about .principle {\n    display: grid; grid-template-columns: 100px 1fr;\n    gap: 48px; padding: 36px 0;\n    border-top: 1px solid rgba(255, 255, 255, 0.1);\n  }\n  .nech-about .principle:last-child {\n    border-bottom: 1px solid rgba(255, 255, 255, 0.1);\n  }\n  .nech-about .principle-num {\n    font-family: var(--nech-font); font-size: 14px;\n    font-weight: 500; letter-spacing: 0.18em;\n    color: rgba(255, 255, 255, 0.4); padding-top: 4px;\n  }\n  .nech-about .principle h3 {\n    font-family: var(--nech-font);\n    font-size: clamp(20px, 2.4vw, 26px);\n    font-weight: 600; letter-spacing: -0.015em;\n    color: var(--nech-white); line-height: 1.3; margin-bottom: 12px;\n  }\n  .nech-about .principle p {\n    font-family: var(--nech-font); font-size: 15.5px;\n    font-weight: 300; line-height: 1.7;\n    color: rgba(255, 255, 255, 0.65); max-width: 720px;\n  }\n\n  \/* FINAL CTA *\/\n  .nech-about .final-cta {\n    background: var(--nech-cream); padding: 120px 32px; text-align: center;\n  }\n  .nech-about .final-cta-inner {\n    max-width: 760px; margin: 0 auto;\n  }\n  .nech-about .final-cta .eyebrow { margin-bottom: 22px; }\n  .nech-about .final-cta h2 {\n    font-family: var(--nech-font);\n    font-size: clamp(30px, 4.2vw, 50px);\n    font-weight: 600; line-height: 1.1;\n    letter-spacing: -0.025em; color: var(--nech-dark); margin-bottom: 20px;\n  }\n  .nech-about .final-cta p {\n    font-family: var(--nech-font); font-size: 17px;\n    font-weight: 300; line-height: 1.65;\n    color: var(--nech-muted); margin-bottom: 40px;\n  }\n\n  .nech-about .btn-primary,\n  .nech-about .btn-primary:link,\n  .nech-about .btn-primary:visited,\n  .nech-about .btn-primary:hover,\n  .nech-about .btn-primary:focus,\n  .nech-about .btn-primary:active {\n    position: relative; display: inline-flex;\n    align-items: center; justify-content: center; gap: 14px;\n    background: var(--nech-dark);\n    color: var(--nech-white) !important;\n    padding: 17px 40px;\n    font-family: var(--nech-font) !important;\n    font-size: 14.5px; font-weight: 500;\n    letter-spacing: 0.04em;\n    text-decoration: none !important;\n    border: none; cursor: pointer;\n    overflow: hidden; isolation: isolate;\n    min-height: 54px;\n    transition: transform 0.4s var(--nech-ease), box-shadow 0.5s var(--nech-ease);\n  }\n  .nech-about .btn-primary span {\n    color: var(--nech-white) !important;\n    position: relative; z-index: 1;\n  }\n  .nech-about .btn-primary::before {\n    content: \"\"; position: absolute; inset: 0;\n    background: var(--nech-accent);\n    transform: translateY(101%);\n    transition: transform 0.5s var(--nech-ease); z-index: 0;\n  }\n  .nech-about .btn-primary:hover {\n    transform: translateY(-3px);\n    box-shadow: 0 18px 36px -10px rgba(101, 71, 109, 0.35);\n  }\n  .nech-about .btn-primary:hover::before {\n    transform: translateY(0);\n  }\n  .nech-about .btn-primary .arrow {\n    transition: transform 0.4s var(--nech-ease);\n  }\n  .nech-about .btn-primary:hover .arrow {\n    transform: translateX(6px);\n  }\n\n  .nech-about .final-cta-meta {\n    display: flex; justify-content: center; gap: 28px;\n    margin-top: 28px; flex-wrap: wrap;\n  }\n  .nech-about .final-cta-meta span {\n    font-family: var(--nech-font); font-size: 12.5px;\n    font-weight: 400; letter-spacing: 0.04em;\n    color: var(--nech-muted);\n    display: inline-flex; align-items: center; gap: 8px;\n  }\n  .nech-about .final-cta-meta span::before {\n    content: \"\"; width: 4px; height: 4px;\n    background: var(--nech-accent); border-radius: 50%;\n  }\n\n  \/* ===== RESPONSIVE TABLET \u22641024px ===== *\/\n  @media (max-width: 1024px) {\n    .nech-about .hero { padding: 80px 28px 70px; }\n    .nech-about .hero-grid {\n      grid-template-columns: 1fr; gap: 48px;\n    }\n    .nech-about .hero-portrait {\n      max-width: 380px; justify-self: start;\n    }\n    .nech-about .numbers-grid {\n      grid-template-columns: repeat(2, 1fr);\n    }\n    .nech-about .number-cell:nth-child(2n) { border-right: none; }\n    .nech-about .number-cell:nth-child(1),\n    .nech-about .number-cell:nth-child(2) {\n      border-bottom: 1px solid var(--nech-border); padding-bottom: 32px;\n    }\n    .nech-about .number-cell:nth-child(3),\n    .nech-about .number-cell:nth-child(4) { padding-top: 32px; }\n\n    .nech-about .manifesto-grid {\n      grid-template-columns: 1fr; gap: 24px;\n    }\n    .nech-about .team-grid {\n      grid-template-columns: 1fr; gap: 56px;\n    }\n    .nech-about .industries-grid {\n      grid-template-columns: repeat(2, 1fr);\n    }\n  }\n\n  \/* ===== RESPONSIVE MOBILE \u2264768px ===== *\/\n  @media (max-width: 768px) {\n    .nech-about .breadcrumbs { padding: 14px 0; font-size: 12px; }\n    .nech-about .breadcrumbs-inner { padding: 0 20px; }\n    .nech-about .breadcrumbs ol { gap: 6px; }\n\n    .nech-about .hero { padding: 56px 20px 48px; }\n    .nech-about .hero h1 {\n      font-size: 28px; line-height: 1.15;\n      letter-spacing: -0.02em; margin-bottom: 20px;\n    }\n    .nech-about .hero-lead { font-size: 15.5px; margin-bottom: 30px; }\n    .nech-about .hero-meta { gap: 18px 24px; padding-top: 24px; }\n    .nech-about .hero-meta-label { font-size: 10px; letter-spacing: 0.14em; }\n    .nech-about .hero-meta-value { font-size: 14px; }\n    .nech-about .hero-portrait { max-width: 100%; }\n\n    .nech-about .eyebrow {\n      font-size: 11px; letter-spacing: 0.16em; gap: 10px;\n    }\n    .nech-about .eyebrow.with-line::before,\n    .nech-about .eyebrow.with-line::after {\n      width: 20px;\n    }\n\n    .nech-about .numbers { padding: 48px 20px; }\n    .nech-about .numbers-grid { grid-template-columns: 1fr; }\n    .nech-about .number-cell {\n      border-right: none !important;\n      border-bottom: 1px solid var(--nech-border) !important;\n      padding: 24px 0 !important; text-align: left;\n    }\n    .nech-about .number-cell:last-child { border-bottom: none !important; }\n    .nech-about .number-value { font-size: 44px; margin-bottom: 10px; }\n    .nech-about .number-label { font-size: 13px; }\n\n    .nech-about .manifesto,\n    .nech-about .team,\n    .nech-about .method,\n    .nech-about .industries,\n    .nech-about .markets,\n    .nech-about .principles { padding: 64px 20px; }\n\n    .nech-about .section-head { margin-bottom: 40px; }\n    .nech-about .section-title {\n      font-size: 24px; line-height: 1.2; letter-spacing: -0.015em;\n    }\n    .nech-about .section-lead { font-size: 15.5px; }\n\n    .nech-about .manifesto-col { padding: 32px 24px; }\n    .nech-about .manifesto-col h3 { font-size: 19px; margin-bottom: 22px; }\n    .nech-about .manifesto-list li { font-size: 14.5px; }\n    .nech-about .manifesto-cta-link {\n      font-size: 13.5px; max-width: 100%; line-height: 1.4;\n    }\n\n    .nech-about .team-grid {\n      grid-template-columns: 1fr; gap: 40px; margin-top: 40px;\n    }\n    .nech-about .team-name { font-size: 22px; }\n    .nech-about .team-role { font-size: 12.5px; margin-bottom: 18px; }\n    .nech-about .team-bio { font-size: 14.5px; margin-bottom: 22px; }\n    .nech-about .team-tag { font-size: 12px; padding: 6px 12px; }\n\n    .nech-about .method-steps { margin-top: 40px; }\n    .nech-about .method-step {\n      grid-template-columns: 50px 1fr; gap: 20px;\n      padding: 28px 0;\n    }\n    .nech-about .method-step-num { font-size: 24px; }\n    .nech-about .method-step h3 { font-size: 18px; }\n    .nech-about .method-step-desc {\n      grid-column: 1 \/ -1; padding-left: 70px;\n      font-size: 14.5px; margin-top: 4px;\n    }\n\n    .nech-about .industries-grid {\n      grid-template-columns: 1fr; gap: 12px; margin-top: 40px;\n    }\n    .nech-about .industry-card { padding: 28px 24px; }\n    .nech-about .industry-card h4 { font-size: 16px; }\n    .nech-about .industry-card p { font-size: 13.5px; }\n\n    .nech-about .markets-tier { margin-top: 36px; }\n    .nech-about .markets-tier-label {\n      font-size: 10px; letter-spacing: 0.16em;\n    }\n    .nech-about .market-pill {\n      font-size: 13px; padding: 10px 16px;\n    }\n\n    .nech-about .principles-list { margin-top: 40px; }\n    .nech-about .principle {\n      grid-template-columns: 50px 1fr; gap: 20px;\n      padding: 26px 0;\n    }\n    .nech-about .principle-num { font-size: 12px; }\n    .nech-about .principle h3 { font-size: 18px; margin-bottom: 10px; }\n    .nech-about .principle p { font-size: 14.5px; }\n\n    .nech-about .final-cta { padding: 64px 20px; }\n    .nech-about .final-cta h2 {\n      font-size: 26px; line-height: 1.2; margin-bottom: 16px;\n    }\n    .nech-about .final-cta p { font-size: 15.5px; margin-bottom: 32px; }\n    .nech-about .btn-primary {\n      padding: 14px 28px; font-size: 13.5px;\n      width: 100%; max-width: 320px;\n    }\n    .nech-about .final-cta-meta {\n      gap: 10px 18px; margin-top: 22px;\n    }\n    .nech-about .final-cta-meta span { font-size: 12px; }\n  }\n\n  \/* ===== RESPONSIVE SMALL MOBILE \u2264480px ===== *\/\n  @media (max-width: 480px) {\n    .nech-about .hero { padding: 44px 16px 40px; }\n    .nech-about .hero h1 { font-size: 24px; }\n    .nech-about .hero-lead { font-size: 14.5px; }\n    .nech-about .breadcrumbs-inner { padding: 0 16px; }\n\n    .nech-about .manifesto,\n    .nech-about .team,\n    .nech-about .method,\n    .nech-about .industries,\n    .nech-about .markets,\n    .nech-about .principles,\n    .nech-about .final-cta { padding: 52px 16px; }\n\n    .nech-about .section-title { font-size: 22px; }\n    .nech-about .manifesto-col { padding: 26px 20px; }\n    .nech-about .industry-card { padding: 24px 20px; }\n    .nech-about .method-step-desc { padding-left: 56px; }\n\n    .nech-about .final-cta h2 { font-size: 22px; }\n    .nech-about .final-cta-meta {\n      flex-direction: column; align-items: center; gap: 10px;\n    }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .nech-about *,\n    .nech-about *::before,\n    .nech-about *::after {\n      transition-duration: 0.01ms !important;\n      animation-duration: 0.01ms !important;\n    }\n  }\n<\/style>\n\n<div class=\"nech-about\">\n\n  <!-- BREADCRUMBS -->\n  <nav class=\"breadcrumbs\" aria-label=\"Breadcrumb\">\n    <div class=\"breadcrumbs-inner\">\n      <ol>\n        <li><a href=\"https:\/\/thenech.com\/en\/\">Home<\/a><\/li>\n        <li>About Us<\/li>\n      <\/ol>\n    <\/div>\n  <\/nav>\n\n  <!-- HERO -->\n  <section class=\"hero\">\n    <div class=\"hero-grid\">\n      <div class=\"hero-content\">\n        <div class=\"eyebrow with-line hero-eyebrow\">About Us<\/div>\n        <h1><em>B2B advisory firm in Warsaw<\/em> built around outcomes, not reports<\/h1>\n        <p class=\"hero-lead\">We're the nech \u2014 a boutique B2B advisory firm based in Warsaw. We work with companies growing in Poland and with foreign businesses entering the Polish and EU markets. 19 years of experience, three working languages, no intermediaries between you and the lead partner.<\/p>\n        <div class=\"hero-meta\">\n          <div class=\"hero-meta-item\">\n            <span class=\"hero-meta-label\">Base<\/span>\n            <span class=\"hero-meta-value\">Warsaw, Poland<\/span>\n          <\/div>\n          <div class=\"hero-meta-item\">\n            <span class=\"hero-meta-label\">Focus<\/span>\n            <span class=\"hero-meta-value\">B2B only<\/span>\n          <\/div>\n          <div class=\"hero-meta-item\">\n            <span class=\"hero-meta-label\">Working languages<\/span>\n            <span class=\"hero-meta-value\">EN \u00b7 PL \u00b7 UA<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"hero-portrait\">\n        <img decoding=\"async\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/image.png\"\n             alt=\"Dmytro Nechyporenko \u2014 founder of the nech, B2B advisory firm in Warsaw\"\n             loading=\"lazy\">\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- NUMBERS -->\n  <section class=\"numbers\">\n    <div class=\"numbers-grid\">\n      <div class=\"number-cell\">\n        <div class=\"number-value\">19<\/div>\n        <div class=\"number-label\">years of B2B advisory experience<\/div>\n      <\/div>\n      <div class=\"number-cell\">\n        <div class=\"number-value\">100<sup>%<\/sup><\/div>\n        <div class=\"number-label\">of engagements \u2014 B2B companies only<\/div>\n      <\/div>\n      <div class=\"number-cell\">\n        <div class=\"number-value\">8<\/div>\n        <div class=\"number-label\">markets with real project experience<\/div>\n      <\/div>\n      <div class=\"number-cell\">\n        <div class=\"number-value\">3<\/div>\n        <div class=\"number-label\">working languages, no translators<\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- MANIFESTO -->\n  <section class=\"manifesto\">\n    <div class=\"manifesto-inner\">\n      <div class=\"section-head\">\n        <div class=\"eyebrow with-line section-eyebrow\">Our approach<\/div>\n        <h2 class=\"section-title\">What we do \u2014 and what we <em>don't do<\/em><\/h2>\n        <p class=\"section-lead\">In a market where \"consultant\" can mean anything from a freelancer to an agency with two hundred juniors, being specific matters. It saves time on both sides \u2014 yours and ours \u2014 and is part of our positioning.<\/p>\n      <\/div>\n\n      <div class=\"manifesto-grid\">\n        <div class=\"manifesto-col is-do\">\n          <span class=\"manifesto-col-label\">What we do<\/span>\n          <h3>B2B advisory built around execution, not deliverables<\/h3>\n          <ul class=\"manifesto-list\">\n            <li>Growth strategy for B2B companies \u2014 from diagnosis to measurable KPIs<\/li>\n            <li>Business plans for Polish banks, EU grant programs, and equity investors<\/li>\n            <li>B2B sales development \u2014 building from zero or restructuring existing systems<\/li>\n            <li>Polish companies expanding into EU and Ukrainian markets<\/li>\n            <li>Foreign companies entering the Polish market \u2014 analysis, strategy, first contracts<\/li>\n            <li>Brand positioning and content strategy for B2B firms<\/li>\n            <li>We stay in the project until first contracts and measurable outcomes<\/li>\n          <\/ul>\n          <a href=\"https:\/\/thenech.com\/en\/services\/\" class=\"manifesto-cta-link\">\n            <span>See all our services<\/span>\n            <span class=\"arrow\">\u2192<\/span>\n          <\/a>\n        <\/div>\n\n        <div class=\"manifesto-col is-dont\">\n          <span class=\"manifesto-col-label\">What we don't do<\/span>\n          <h3>Everything that pulls us away from B2B competence<\/h3>\n          <ul class=\"manifesto-list\">\n            <li>We don't write strategies that end up in drawers<\/li>\n            <li>We don't work with e-commerce, retail, or B2C projects<\/li>\n            <li>We don't delegate projects to junior consultants or subcontractors<\/li>\n            <li>We don't disappear after delivering the report \u2014 we stay until results<\/li>\n            <li>We don't sell \"best practices\" from another industry as strategy<\/li>\n            <li>We don't take more clients than we can personally lead<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- TEAM -->\n  <section class=\"team\">\n    <div class=\"team-inner\">\n      <div class=\"section-head\">\n        <div class=\"eyebrow with-line section-eyebrow\">Team<\/div>\n        <h2 class=\"section-title\">Two partners. <em>No intermediaries<\/em>.<\/h2>\n        <p class=\"section-lead\">Every client of our <strong>B2B advisory firm in Warsaw<\/strong> works directly with the lead partner \u2014 from the first conversation to the final report. This is our operational rule. It limits the number of simultaneous projects we can take, but it guarantees the quality. Want to talk \u2014 <a href=\"https:\/\/thenech.com\/en\/contact\/\">write to us directly<\/a>.<\/p>\n      <\/div>\n\n      <div class=\"team-grid\">\n        <article class=\"team-card\">\n          <div class=\"team-photo-wrap\">\n            <img decoding=\"async\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/image.png\"\n                 alt=\"Dmytro Nechyporenko, founder and managing partner of the nech\"\n                 loading=\"lazy\">\n          <\/div>\n          <h3 class=\"team-name\">Dmytro Nechyporenko<\/h3>\n          <p class=\"team-role\">Founder, Managing Partner<\/p>\n          <p class=\"team-bio\">19 years in B2B advisory. Has worked with Polish, Ukrainian, and European companies on strategy, market entry, and investor capital. Specialisation \u2014 energy, renewables, and industrial B2B sectors. Leads every engagement personally.<\/p>\n          <div class=\"team-tags\">\n            <span class=\"team-tag\">B2B Strategy<\/span>\n            <span class=\"team-tag\">EU Expansion<\/span>\n            <span class=\"team-tag\">Energy Sector<\/span>\n            <span class=\"team-tag\">Business Plans<\/span>\n          <\/div>\n          <a href=\"https:\/\/www.linkedin.com\/in\/dmytronch\/\" class=\"team-link\" target=\"_blank\" rel=\"noopener noreferrer\">\n            <span>LinkedIn<\/span>\n            <span class=\"arrow\">\u2192<\/span>\n          <\/a>\n        <\/article>\n\n        <article class=\"team-card\">\n          <div class=\"team-photo-wrap\">\n            <img decoding=\"async\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/image2.png\"\n                 alt=\"Kateryna Nechyporenko, partner at the nech, B2B marketing and positioning\"\n                 loading=\"lazy\">\n          <\/div>\n          <h3 class=\"team-name\">Kateryna Nechyporenko<\/h3>\n          <p class=\"team-role\">Partner, B2B Marketing & Positioning<\/p>\n          <p class=\"team-bio\">Partner at the nech, leading brand positioning and content strategy. Specialises in editorial marketing for B2B companies in energy, industrial, and technology sectors. Works with clients across Poland, Ukraine, the EU, and the UAE.<\/p>\n          <div class=\"team-tags\">\n            <span class=\"team-tag\">B2B Positioning<\/span>\n            <span class=\"team-tag\">Content Strategy<\/span>\n            <span class=\"team-tag\">Editorial Marketing<\/span>\n            <span class=\"team-tag\">Brand Communication<\/span>\n          <\/div>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- METHODOLOGY -->\n  <section class=\"method\">\n    <div class=\"method-inner\">\n      <div class=\"section-head\">\n        <div class=\"eyebrow with-line section-eyebrow\">Methodology<\/div>\n        <h2 class=\"section-title\">Our <em>B2B advisory approach<\/em> in four steps<\/h2>\n        <p class=\"section-lead\">Four steps we apply across <a href=\"https:\/\/thenech.com\/en\/services\/\">all our services<\/a> \u2014 from a business plan for a Polish bank to entry into the EU market. No surprises, hidden phases, or \"implementation surcharges.\"<\/p>\n      <\/div>\n\n      <div class=\"method-steps\">\n        <div class=\"method-step\">\n          <div class=\"method-step-num\">01<\/div>\n          <h3>Diagnosis<\/h3>\n          <p class=\"method-step-desc\"><strong>30 minutes, free.<\/strong> We understand where you are now, where you want to go, and what's actually blocking growth. You walk away from this conversation with concrete conclusions \u2014 even if you decide not to engage further.<\/p>\n        <\/div>\n\n        <div class=\"method-step\">\n          <div class=\"method-step-num\">02<\/div>\n          <h3>Strategy<\/h3>\n          <p class=\"method-step-desc\"><strong>2\u20134 weeks of work.<\/strong> A written plan with milestones, budget, and measurable KPIs. Not a \"strategic document for the board,\" but a practical roadmap you can start executing the next morning.<\/p>\n        <\/div>\n\n        <div class=\"method-step\">\n          <div class=\"method-step-num\">03<\/div>\n          <h3>Execution<\/h3>\n          <p class=\"method-step-desc\"><strong>We stay in the project.<\/strong> We participate in first sales meetings, bank negotiations, and investor presentations. Voltage Group signed its first EU contract in 3 months precisely because we didn't disappear after the strategy was agreed.<\/p>\n        <\/div>\n\n        <div class=\"method-step\">\n          <div class=\"method-step-num\">04<\/div>\n          <h3>Result<\/h3>\n          <p class=\"method-step-desc\"><strong>Measurable, not \"optimised.\"<\/strong> Contract signed, office opened, financing secured, operations launched on a new market. We report in numbers, not process descriptions.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- INDUSTRIES -->\n  <section class=\"industries\">\n    <div class=\"industries-inner\">\n      <div class=\"section-head\">\n        <div class=\"eyebrow with-line section-eyebrow\">Industries<\/div>\n        <h2 class=\"section-title\">Which <em>B2B sectors<\/em> we work with<\/h2>\n        <p class=\"section-lead\">More experience \u2014 in technical and capital-intensive B2B segments. Less \u2014 in fast-moving consumer models. That's not a limitation, that's focus. See <a href=\"https:\/\/thenech.com\/en\/services\/\">detailed service descriptions<\/a> for each sector.<\/p>\n      <\/div>\n\n      <div class=\"industries-grid\">\n        <div class=\"industry-card\">\n          <h4>Energy and renewables<\/h4>\n          <p>Utility-scale solar plants, energy infrastructure, BESS, EPC general contractors. Deepest experience \u2014 delivery of 65+ MW projects for Voltage Group across Poland, Spain, Italy, and Latvia.<\/p>\n        <\/div>\n\n        <div class=\"industry-card\">\n          <h4>Industrial B2B<\/h4>\n          <p>Machinery and equipment manufacturing, engineering solutions, B2B services for industry. Growth strategy, expansion, and sales-system optimisation for technical teams.<\/p>\n        <\/div>\n\n        <div class=\"industry-card\">\n          <h4>Construction and infrastructure<\/h4>\n          <p>Construction firms working with developers and B2B clients. Case study: Ostapiv Dachy \u2014 from no positioning to contracts with major Polish developers.<\/p>\n        <\/div>\n\n        <div class=\"industry-card\">\n          <h4>B2B technology companies<\/h4>\n          <p>SaaS, AI solutions, engineering software for industrial clients. Greenvi AI \u2014 positioning and Polish market entry with a niche B2B product.<\/p>\n        <\/div>\n\n        <div class=\"industry-card\">\n          <h4>Export and international trade<\/h4>\n          <p>Polish manufacturers seeking B2B channels on EU and Ukrainian markets. Regulatory questions, distribution build-out, first B2B contracts, opening local representation.<\/p>\n        <\/div>\n\n        <div class=\"industry-card\">\n          <h4>Greentech and sustainability<\/h4>\n          <p>Circular economy, energy efficiency, sustainable technology for industry. Expertise in compliance, European grants, and ESG programs.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- MARKETS -->\n  <section class=\"markets\">\n    <div class=\"markets-inner\">\n      <div class=\"section-head\">\n        <div class=\"eyebrow with-line section-eyebrow\">Geography<\/div>\n        <h2 class=\"section-title\">Warsaw \u2014 our base. <em>The rest<\/em> \u2014 experience.<\/h2>\n        <p class=\"section-lead\">We're based and work in Warsaw. 19 years of consulting practice gave us experience across 8 markets with real B2B projects. That's evidence the methodology works \u2014 not a marketing metric.<\/p>\n      <\/div>\n\n      <div class=\"markets-tier\">\n        <div class=\"markets-tier-label\">Primary market<\/div>\n        <div class=\"markets-tier-list\">\n          <span class=\"market-pill is-primary\">\ud83c\uddf5\ud83c\uddf1 Warsaw, Poland<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"markets-tier\">\n        <div class=\"markets-tier-label\">European Union \u2014 delivered projects<\/div>\n        <div class=\"markets-tier-list\">\n          <span class=\"market-pill\">\ud83c\uddea\ud83c\uddf8 Spain<\/span>\n          <span class=\"market-pill\">\ud83c\uddee\ud83c\uddf9 Italy<\/span>\n          <span class=\"market-pill\">\ud83c\uddeb\ud83c\uddf7 France<\/span>\n          <span class=\"market-pill\">\ud83c\uddf1\ud83c\uddfb Latvia<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"markets-tier\">\n        <div class=\"markets-tier-label\">Strategic partner market<\/div>\n        <div class=\"markets-tier-list\">\n          <span class=\"market-pill\">\ud83c\uddfa\ud83c\udde6 Ukraine<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"markets-tier\">\n        <div class=\"markets-tier-label\">International experience<\/div>\n        <div class=\"markets-tier-list\">\n          <span class=\"market-pill\">\ud83c\udde8\ud83c\udde6 Canada<\/span>\n          <span class=\"market-pill\">\ud83c\udde6\ud83c\uddea UAE<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- PRINCIPLES -->\n  <section class=\"principles\">\n    <div class=\"principles-inner\">\n      <div class=\"section-head\">\n        <div class=\"eyebrow with-line section-eyebrow\">Principles<\/div>\n        <h2 class=\"section-title\">Five principles of our <em>B2B advisory<\/em><\/h2>\n        <p class=\"section-lead\">These aren't marketing slogans. They're operational rules that shape our work \u2014 from the first client conversation to the final delivery.<\/p>\n      <\/div>\n\n      <div class=\"principles-list\">\n        <div class=\"principle\">\n          <div class=\"principle-num\">01<\/div>\n          <div>\n            <h3>Honesty before sales<\/h3>\n            <p>If a project isn't a fit for us \u2014 or we're not a fit for you \u2014 we say so in the first conversation. Better to lose a contract than to acquire a client who'll be disappointed in the end. In boutique advisory, reputation works longer than any contract.<\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"principle\">\n          <div class=\"principle-num\">02<\/div>\n          <div>\n            <h3>Partner, not a team of juniors<\/h3>\n            <p>Every client works directly with the managing partner \u2014 from the first meeting to the final report. This limits the number of simultaneous projects, but it's exactly what clients pay the premium rate for.<\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"principle\">\n          <div class=\"principle-num\">03<\/div>\n          <div>\n            <h3>Strategy + execution = one team<\/h3>\n            <p>We only write strategy when we stay in the project until it starts working. A document without execution is an illusion of progress. That's why our contract includes presence at first negotiations, bank presentations, and B2B meetings.<\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"principle\">\n          <div class=\"principle-num\">04<\/div>\n          <div>\n            <h3>B2B \u2014 and exclusively B2B<\/h3>\n            <p>19 years of focus. We don't dilute attention across e-commerce, retail, or B2C apps. Instead of surface-level knowledge of many segments, we have deep understanding of how B2B decisions are made in technical, energy, and industrial companies.<\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"principle\">\n          <div class=\"principle-num\">05<\/div>\n          <div>\n            <h3>No translators, no intermediaries<\/h3>\n            <p>Polish, English, Ukrainian \u2014 three full working languages. An asset in negotiations with international partners, presentations for European investors, and expansion into the Ukrainian market. Nothing lost in translation.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FINAL CTA -->\n  <section class=\"final-cta\">\n    <div class=\"final-cta-inner\">\n      <div class=\"eyebrow with-line\">First step<\/div>\n      <h2>Let's talk about your business<\/h2>\n      <p>30 minutes, free, no commitment. Tell us about your company, market, and goals. We'll tell you honestly whether we can help, how much it costs, and where the risks are. You walk away with concrete conclusions \u2014 even if you decide not to engage further.<\/p>\n      <a href=\"https:\/\/thenech.com\/en\/contact\/\" class=\"btn-primary\">\n        <span>Book a consultation<\/span>\n        <span class=\"arrow\">\u2192<\/span>\n      <\/a>\n      <div class=\"final-cta-meta\">\n        <span>No commitment<\/span>\n        <span>30 minutes<\/span>\n        <span>Concrete takeaways<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O nas \u2014 doradztwo biznesowe B2B w Warszawie | the nech O nas Doradztwo biznesowe B2B w Warszawie, kt\u00f3re dzia\u0142a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1054,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1079","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/pages\/1079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":8,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/pages\/1079\/revisions"}],"predecessor-version":[{"id":1210,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/pages\/1079\/revisions\/1210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/media\/1054"}],"wp:attachment":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/media?parent=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}