{"id":1749,"date":"2026-05-29T11:03:19","date_gmt":"2026-05-29T09:03:19","guid":{"rendered":"https:\/\/thenech.com\/?page_id=1749"},"modified":"2026-06-12T10:11:26","modified_gmt":"2026-06-12T08:11:26","slug":"market-entry-poland-ukraine","status":"publish","type":"page","link":"https:\/\/thenech.com\/en\/market-entry-poland-ukraine\/","title":{"rendered":"Market Entry\u00a0Poland\u00a0&amp;\u00a0Ukraine\u00a0 &#8211; Landing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1749\" class=\"elementor elementor-1749\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599739dd e-flex e-con-boxed e-con e-parent\" data-id=\"599739dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cdf59 elementor-widget elementor-widget-html\" data-id=\"e9cdf59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n  the nech - LANDING PAGE: Market Entry Poland & Ukraine (EN)\n  Slug: https:\/\/thenech.com\/en\/market-entry-poland-ukraine\/\n  PURPOSE: paid-traffic conversion landing (incl. Middle East \/ Gulf\n  investors and companies looking to enter or invest in Poland\/Ukraine).\n\n  DEPLOY: paste this WHOLE block into ONE Elementor \"HTML\" widget.\n  This is an Elementor fragment - NO <!doctype>\/<html>\/<head>\/<body>.\n  Set the page Title + Meta description in Rank Math (see notes from chat).\n  Do NOT add canonical\/og\/twitter here - Elementor generates those.\n\n  KEY DECISIONS \/ THINGS TO VERIFY (see chat):\n  1) Google Ads conversion label: memory canon = rzdVCMXTx6gcELut3ctD.\n     The previous file used ...ELyt3ctD (y vs u). Confirm in Google Ads\n     before enabling the optional direct-fire block in the form script.\n  2) Conversions are pushed to dataLayer only (event: generate_lead).\n     Let your existing GTM fire the Ads + Meta Lead events. Do NOT also\n     hardcode gtag\/fbq here, or conversions will double-count.\n  3) Privacy policy URL used: https:\/\/thenech.com\/en\/privacy-policy\/\n     Verify against the live sitemap and fix if the EN slug differs.\n  4) Logo + founder photo URLs are best-guess - verify in Media Library.\n  5) Newsletter popup is NOT included here on purpose. It should be a\n     single SITE-WIDE mechanism (footer\/global), not per page.\n  All CSS is scoped under .tn-lp so it cannot leak into the rest of the site.\n============================================================ -->\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&display=swap');\n\n\/* ===== SCOPED ROOT + TOKENS ===== *\/\n.tn-lp{\n  --tn-accent:#65476D;\n  --tn-accent-dark:#4a3656;\n  --tn-accent-light:#b8a4c0;\n  --tn-dark:#1A1A1A;\n  --tn-light-bg:#F5F3EF;\n  --tn-white:#FFFFFF;\n  --tn-border:#ECECE8;\n  --tn-text-muted:#5A5A5A;\n  --tn-ease:cubic-bezier(0.22, 0.61, 0.36, 1);\n  --tn-font:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\n  font-family:var(--tn-font);\n  font-weight:300;\n  font-size:17px;\n  line-height:1.65;\n  color:var(--tn-dark);\n  background:var(--tn-white);\n  -webkit-font-smoothing:antialiased;\n  -moz-osx-font-smoothing:grayscale;\n}\n.tn-lp *{margin:0;padding:0;box-sizing:border-box}\n.tn-lp img{max-width:100%;height:auto;display:block}\n.tn-lp a{color:inherit;text-decoration:none}\n.tn-container{max-width:1240px;margin:0 auto;padding:0 32px}\n.tn-narrow{max-width:920px;margin:0 auto;padding:0 32px}\n\n\/* ===== PRIMITIVES ===== *\/\n.tn-eyebrow{display:inline-block;font-size:13px;font-weight:500;letter-spacing:0.12em;text-transform:uppercase;color:var(--tn-accent);margin-bottom:24px}\n.tn-h1{font-size:60px;font-weight:700;line-height:1.05;letter-spacing:-0.025em;color:var(--tn-dark)}\n.tn-h2{font-size:42px;font-weight:600;line-height:1.15;letter-spacing:-0.02em;color:var(--tn-dark);margin-bottom:24px}\n.tn-h3{font-size:22px;font-weight:600;line-height:1.3;letter-spacing:-0.01em;color:var(--tn-dark);margin-bottom:12px}\n.tn-lead{font-size:20px;font-weight:300;line-height:1.55;color:var(--tn-text-muted);max-width:780px}\n.tn-body{font-size:17px;font-weight:300;line-height:1.7;color:var(--tn-dark)}\n.tn-body p+p{margin-top:18px}\n\n\/* ===== BUTTONS ===== *\/\n.tn-btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:16px 32px;font-family:var(--tn-font);font-size:15px;font-weight:600;letter-spacing:0.01em;border:none;cursor:pointer;transition:all 0.3s var(--tn-ease);text-decoration:none;line-height:1;white-space:nowrap}\n.tn-btn-primary{background:var(--tn-accent);color:#fff !important}\n.tn-btn-primary:hover{background:var(--tn-accent-dark);transform:translateY(-1px);box-shadow:0 10px 30px -10px rgba(101,71,109,0.5)}\n.tn-btn-secondary{background:transparent;color:var(--tn-dark) !important;border:1px solid var(--tn-dark)}\n.tn-btn-secondary:hover{background:var(--tn-dark);color:#fff !important}\n.tn-btn-light{background:transparent;color:#fff !important;border:1px solid rgba(255,255,255,0.4)}\n.tn-btn-light:hover{background:#fff;color:var(--tn-dark) !important;border-color:#fff}\n.tn-btn-arrow{font-size:18px;line-height:1;transition:transform 0.3s var(--tn-ease)}\n.tn-btn:hover .tn-btn-arrow{transform:translateX(4px)}\n\n\/* ===== HERO =====\n   TODO (SEO Quality Standards 1.5): hero bg still uses a Cyrillic filename\n   (\u0411\u0456\u043b\u0438\u0439-\u0444\u043e\u043d-1.png). Rename in Media Library to a Latin name and update\n   the two URLs below before the next audit. Kept as-is so nothing breaks. *\/\n.tn-hero{position:relative;min-height:88vh;display:flex;align-items:center;padding:10px 0 80px;overflow:hidden;background-color:#F5F3EF;background-image:linear-gradient(105deg, rgba(255,255,255,0.96) 0%, rgba(255,255,255,0.88) 45%, rgba(245,243,239,0.78) 100%),url('https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/%D0%91%D1%96%D0%BB%D0%B8%D0%B9-%D1%84%D0%BE%D0%BD-1.png');background-size:cover;background-position:center right;background-repeat:no-repeat}\n.tn-hero-inner{position:relative;z-index:2;max-width:1240px;margin:0 auto;padding:0 32px;display:grid;grid-template-columns:1.3fr 1fr;gap:64px;align-items:center;width:100%}\n.tn-hero-h1{margin-bottom:28px}\n.tn-hero-h1 .tn-accent-word{color:var(--tn-accent)}\n.tn-hero-sub{font-size:20px;line-height:1.55;font-weight:300;color:var(--tn-dark);margin-bottom:36px;max-width:620px}\n.tn-hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:40px}\n.tn-hero-trust{padding-top:32px;border-top:1px solid var(--tn-border);max-width:620px;display:flex;gap:32px;flex-wrap:wrap}\n.tn-hero-trust-item{display:flex;flex-direction:column}\n.tn-hero-trust-num{font-size:32px;font-weight:300;line-height:1;color:var(--tn-accent);letter-spacing:-0.02em}\n.tn-hero-trust-label{font-size:12px;font-weight:500;letter-spacing:0.08em;text-transform:uppercase;color:var(--tn-text-muted);margin-top:8px}\n\n\/* ===== HERO FORM (Web3Forms) ===== *\/\n.tn-hero-form-wrap{background:var(--tn-white);padding:36px 32px;box-shadow:0 30px 80px -20px rgba(26,26,26,0.18);border:1px solid var(--tn-border);position:relative}\n.tn-hero-form-wrap::before{content:\"\";position:absolute;top:-1px;left:-1px;right:-1px;height:4px;background:var(--tn-accent)}\n.tn-form-head{margin-bottom:22px;padding-bottom:18px;border-bottom:1px solid var(--tn-border)}\n.tn-form-title{font-size:20px;font-weight:600;letter-spacing:-0.01em;margin-bottom:6px;color:var(--tn-dark)}\n.tn-form-sub{font-size:14px;color:var(--tn-text-muted);line-height:1.5}\n.tn-form-grid{display:flex;flex-direction:column;gap:13px}\n.tn-field{display:flex;flex-direction:column;gap:6px}\n.tn-field-row{display:flex;gap:12px}\n.tn-field-row .tn-field{flex:1}\n.tn-field label{font-size:12px;font-weight:500;letter-spacing:0.06em;text-transform:uppercase;color:var(--tn-dark)}\n.tn-field label .tn-req{color:var(--tn-accent)}\n\/* font-size 14px + explicit line-height keeps text from clipping in native select *\/\n.tn-input,.tn-select,.tn-textarea{width:100%;padding:13px 14px;border:1px solid var(--tn-border);background:var(--tn-white);font-family:var(--tn-font);font-size:14px;font-weight:400;line-height:1.4;color:var(--tn-dark);transition:border-color 0.2s var(--tn-ease),box-shadow 0.2s var(--tn-ease);border-radius:0;-webkit-appearance:none;appearance:none}\n.tn-input:focus,.tn-select:focus,.tn-textarea:focus{outline:none;border-color:var(--tn-accent);box-shadow:0 0 0 3px rgba(101,71,109,0.12)}\n.tn-textarea{resize:vertical;min-height:84px;font-family:var(--tn-font)}\n.tn-select{background-image:url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='%2365476D' stroke-width='2'%3E%3Cpolyline points='6 9 12 15 18 9'\/%3E%3C\/svg%3E\");background-repeat:no-repeat;background-position:right 10px center;background-size:14px;height:46px;padding:0 30px 0 12px;line-height:44px;cursor:pointer}\n.tn-select option{font-size:14px;color:var(--tn-dark);background:var(--tn-white)}\n.tn-form-submit{margin-top:4px;padding:15px 24px;background:var(--tn-accent);color:#fff !important;border:none;font-family:var(--tn-font);font-size:15px;font-weight:600;letter-spacing:0.01em;cursor:pointer;transition:all 0.3s var(--tn-ease);display:flex;align-items:center;justify-content:center;gap:10px}\n.tn-form-submit:hover:not(:disabled){background:var(--tn-accent-dark);transform:translateY(-1px)}\n.tn-form-submit:disabled{opacity:0.7;cursor:not-allowed}\n.tn-form-note{margin-top:12px;font-size:12px;line-height:1.5;color:var(--tn-text-muted)}\n.tn-form-note a{color:var(--tn-accent);text-decoration:underline}\n.tn-form-status{margin-top:14px;padding:14px 16px;font-size:14px;line-height:1.5;display:none}\n.tn-form-status.is-success{display:block;background:#EAF7EE;border-left:3px solid #2D9A4A;color:#1A5530}\n.tn-form-status.is-error{display:block;background:#FBEAEA;border-left:3px solid #C53030;color:#742020}\n.tn-spinner{width:14px;height:14px;border:2px solid rgba(255,255,255,0.35);border-top-color:#fff;border-radius:50%;animation:tn-spin 0.7s linear infinite;display:none}\n.tn-form-submit.is-loading .tn-spinner{display:inline-block}\n@keyframes tn-spin{to{transform:rotate(360deg)}}\n\n\/* ===== SECTIONS ===== *\/\n.tn-section{padding:110px 0;position:relative}\n.tn-section-light{background:var(--tn-light-bg)}\n.tn-section-dark{background:var(--tn-dark);color:var(--tn-white)}\n.tn-section-dark .tn-h2,.tn-section-dark .tn-h3{color:#fff !important}\n.tn-section-dark .tn-eyebrow{color:var(--tn-accent-light)}\n.tn-section-dark .tn-lead{color:rgba(255,255,255,0.75)}\n.tn-section-head{margin-bottom:64px;max-width:820px}\n\n\/* PROBLEM *\/\n.tn-problem-grid{display:grid;grid-template-columns:repeat(2,1fr);margin-top:48px;border-top:1px solid var(--tn-border);border-left:1px solid var(--tn-border)}\n.tn-problem-item{padding:32px 28px;border-right:1px solid var(--tn-border);border-bottom:1px solid var(--tn-border);display:flex;gap:18px;align-items:flex-start}\n.tn-problem-num{font-size:14px;font-weight:500;color:var(--tn-accent);letter-spacing:0.05em;flex-shrink:0;padding-top:2px}\n.tn-problem-text{font-size:16px;line-height:1.6;font-weight:400;color:var(--tn-dark)}\n\n\/* VALUE *\/\n.tn-value-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--tn-border);border:1px solid var(--tn-border)}\n.tn-value-card{background:var(--tn-white);padding:44px 36px;transition:background 0.3s var(--tn-ease)}\n.tn-value-card:hover{background:var(--tn-light-bg)}\n.tn-value-num{font-size:13px;font-weight:500;letter-spacing:0.14em;color:var(--tn-accent);margin-bottom:20px}\n.tn-value-card .tn-h3{margin-bottom:14px;font-size:20px}\n.tn-value-card p{font-size:15px;line-height:1.6;color:var(--tn-text-muted);font-weight:400}\n\n\/* MARKETS *\/\n.tn-markets{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:48px}\n.tn-market-card{background:var(--tn-white);padding:56px 48px;border:1px solid var(--tn-border);position:relative}\n.tn-market-card-dark{background:var(--tn-dark);color:#fff !important;border:none}\n.tn-market-card-dark .tn-h3,.tn-market-card-dark .tn-market-flag-label{color:#fff !important}\n.tn-market-card-dark p,.tn-market-card-dark li{color:rgba(255,255,255,0.85) !important}\n.tn-market-flag{display:flex;align-items:center;gap:14px;margin-bottom:28px;padding-bottom:24px;border-bottom:1px solid var(--tn-border)}\n.tn-market-card-dark .tn-market-flag{border-bottom-color:rgba(255,255,255,0.15)}\n.tn-market-flag-mark{width:36px;height:36px;background:var(--tn-accent);display:flex;align-items:center;justify-content:center;color:#fff;font-size:13px;font-weight:600;letter-spacing:0.05em}\n.tn-market-flag-label{font-size:13px;font-weight:500;letter-spacing:0.16em;text-transform:uppercase;color:var(--tn-dark)}\n.tn-market-card .tn-h3{font-size:28px;letter-spacing:-0.015em;margin-bottom:20px}\n.tn-market-card p{font-size:16px;line-height:1.65;color:var(--tn-text-muted);margin-bottom:20px}\n.tn-market-list{list-style:none}\n.tn-market-list li{font-size:15px;line-height:1.5;padding:12px 0 12px 26px;border-bottom:1px solid var(--tn-border);position:relative;color:var(--tn-dark)}\n.tn-market-card-dark .tn-market-list li{border-bottom-color:rgba(255,255,255,0.12)}\n.tn-market-list li:last-child{border-bottom:none}\n.tn-market-list li::before{content:\"\";position:absolute;left:0;top:20px;width:14px;height:1px;background:var(--tn-accent)}\n\n\/* FOUNDER *\/\n.tn-founder{padding:120px 0;background:var(--tn-light-bg);position:relative;overflow:hidden}\n.tn-founder-inner{display:grid;grid-template-columns:1fr 1.2fr;gap:72px;align-items:center;max-width:1240px;margin:0 auto;padding:0 32px}\n.tn-founder-photo{width:100%;max-width:520px;height:auto;display:block;position:relative;z-index:2}\n.tn-founder-content .tn-h2{font-size:40px;margin-bottom:28px}\n.tn-founder-bio{font-size:17px;line-height:1.7;color:var(--tn-dark);margin-bottom:14px;font-weight:400}\n.tn-founder-bio:last-of-type{margin-bottom:32px}\n.tn-founder-bio strong{font-weight:600;color:var(--tn-dark)}\n.tn-stats{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--tn-border);border-bottom:1px solid var(--tn-border);margin:32px 0}\n.tn-stat{padding:24px 16px 24px 0;border-right:1px solid var(--tn-border)}\n.tn-stat:last-child{border-right:none;padding-right:0;padding-left:16px}\n.tn-stat:nth-child(2){padding-left:16px}\n.tn-stat-num{font-size:42px;font-weight:300;line-height:1;letter-spacing:-0.03em;color:var(--tn-accent);display:block;margin-bottom:6px}\n.tn-stat-label{font-size:12px;font-weight:500;letter-spacing:0.1em;text-transform:uppercase;color:var(--tn-text-muted);line-height:1.4}\n.tn-markets-tags{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:32px}\n.tn-tag{display:inline-block;padding:6px 14px;background:var(--tn-white);border:1px solid var(--tn-border);font-size:13px;font-weight:500;letter-spacing:0.02em;color:var(--tn-dark)}\n.tn-tag-active{background:var(--tn-accent);color:#fff;border-color:var(--tn-accent)}\n.tn-founder-cta{display:inline-flex;align-items:center;gap:10px;color:var(--tn-accent) !important;font-size:15px;font-weight:600;letter-spacing:0.01em;padding-bottom:4px;border-bottom:1px solid var(--tn-accent);transition:gap 0.3s var(--tn-ease)}\n.tn-founder-cta:hover{gap:14px}\n\n\/* INDUSTRIES *\/\n.tn-industries{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--tn-border);border:1px solid var(--tn-border);margin-top:48px}\n.tn-industry{background:var(--tn-white);padding:36px 28px;display:flex;flex-direction:column;gap:14px;transition:background 0.3s var(--tn-ease)}\n.tn-industry:hover{background:var(--tn-light-bg)}\n.tn-industry-icon{width:28px;height:28px}\n.tn-industry-icon svg{width:100%;height:100%;color:var(--tn-accent)}\n.tn-industry-name{font-size:16px;font-weight:500;letter-spacing:-0.005em;color:var(--tn-dark);line-height:1.3}\n\n\/* PROCESS *\/\n.tn-process{margin-top:48px;border-top:1px solid var(--tn-border)}\n.tn-process-step{display:grid;grid-template-columns:160px 1fr 1.2fr;gap:48px;padding:48px 0;border-bottom:1px solid var(--tn-border);align-items:start}\n.tn-process-num{font-size:80px;font-weight:300;line-height:1;letter-spacing:-0.04em;color:var(--tn-accent)}\n.tn-process-step .tn-h3{font-size:24px;margin-bottom:0}\n.tn-process-desc{font-size:16px;line-height:1.65;color:var(--tn-text-muted);font-weight:400}\n\n\/* WHY *\/\n.tn-why{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}\n.tn-why-list{list-style:none}\n.tn-why-list li{padding:22px 0;border-bottom:1px solid rgba(255,255,255,0.12);display:flex;gap:18px;align-items:flex-start}\n.tn-why-list li:last-child{border-bottom:none}\n.tn-why-mark{font-size:14px;font-weight:500;color:var(--tn-accent-light);letter-spacing:0.08em;flex-shrink:0;padding-top:4px;min-width:32px}\n.tn-why-text{font-size:17px;line-height:1.5;color:rgba(255,255,255,0.92);font-weight:400}\n\n\/* WHO *\/\n.tn-who{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:48px}\n.tn-who-card{padding:44px 40px;background:var(--tn-white);border:1px solid var(--tn-border)}\n.tn-who-card-no{background:var(--tn-light-bg);border-color:var(--tn-light-bg)}\n.tn-who-label{display:inline-block;font-size:12px;font-weight:500;letter-spacing:0.14em;text-transform:uppercase;padding:6px 14px;background:var(--tn-accent);color:#fff;margin-bottom:24px}\n.tn-who-card-no .tn-who-label{background:var(--tn-dark)}\n.tn-who-card .tn-h3{font-size:22px;margin-bottom:24px}\n.tn-who-list{list-style:none}\n.tn-who-list li{padding:14px 0 14px 32px;border-bottom:1px solid var(--tn-border);position:relative;font-size:15px;line-height:1.5;color:var(--tn-dark)}\n.tn-who-card-no .tn-who-list li{border-bottom-color:#E5E3DF}\n.tn-who-list li:last-child{border-bottom:none}\n.tn-who-list li::before{content:\"+\";position:absolute;left:0;top:14px;font-size:16px;font-weight:400;color:var(--tn-accent)}\n.tn-who-card-no .tn-who-list li::before{content:\"\\2013\";color:var(--tn-text-muted)}\n\n\/* DELIVERABLES 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Your data is handled according to our <a href=\"https:\/\/thenech.com\/en\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a>.<\/div>\n        <\/form>\n      <\/aside>\n    <\/div>\n  <\/section>\n\n  <!-- ===== PROBLEM ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"problem-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">The reality on the ground<\/div>\n        <h2 id=\"problem-h2\" class=\"tn-h2\">Entering Poland or Ukraine takes more than market interest<\/h2>\n        <p class=\"tn-lead\">Many international companies and investors see clear opportunities in Poland, Ukraine, or both. The harder part is turning a strategic ambition into a real commercial position, with verified partners, validated demand, and a working B2B pipeline. The gap between desk research and on-the-ground execution is where most market entry initiatives lose momentum.<\/p>\n      <\/div>\n      <div class=\"tn-problem-grid\">\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">01<\/span><div class=\"tn-problem-text\">Understanding what real market demand looks like, not just market size on paper.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">02<\/span><div class=\"tn-problem-text\">Identifying reliable local partners, distributors, and subcontractors without burning months on dead ends.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">03<\/span><div class=\"tn-problem-text\">Validating opportunities before committing significant capital, headcount, or product investment.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">04<\/span><div class=\"tn-problem-text\">Navigating local business culture, procurement logic, and decision-making patterns that vary by sector.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">05<\/span><div class=\"tn-problem-text\">Building a qualified B2B pipeline, not just a contact list, that translates into real conversations.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">06<\/span><div class=\"tn-problem-text\">Filtering fragmented, unverified information into a decision the board can stand behind.<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== VALUE ===== -->\n  <section class=\"tn-section tn-section-light\" aria-labelledby=\"value-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">What we do<\/div>\n        <h2 id=\"value-h2\" class=\"tn-h2\">What the nech helps you do<\/h2>\n        <p class=\"tn-lead\">A focused engagement model that combines market intelligence, partner sourcing, and direct business development support. Not generic advisory, not theoretical reports.<\/p>\n      <\/div>\n      <div class=\"tn-value-grid\">\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">01<\/div><h3 class=\"tn-h3\">Market entry and go-to-market strategy<\/h3><p>Assess the market, define your positioning, prioritise segments, and build a practical roadmap for entering Poland, Ukraine, or both markets.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">02<\/div><h3 class=\"tn-h3\">Partner sourcing<\/h3><p>Identify, qualify, and approach potential distributors, subcontractors, commercial partners, investors, suppliers, or strategic local contacts.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">03<\/div><h3 class=\"tn-h3\">Business development support<\/h3><p>Build a targeted pipeline, prepare outreach logic, support introductions, and help move from research to real conversations.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">04<\/div><h3 class=\"tn-h3\">Local market intelligence<\/h3><p>Understand demand drivers, competitors, procurement logic, regulatory context, industry structure, and practical entry barriers.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">05<\/div><h3 class=\"tn-h3\">Opportunity and investment mapping<\/h3><p>Evaluate where you have the strongest fit: Poland, Ukraine, or a cross-border model, and where the most realistic commercial and investment openings are.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">06<\/div><h3 class=\"tn-h3\">Strategic execution support<\/h3><p>Work with an advisor who understands both strategy and the hands-on reality of opening B2B doors.<\/p><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== MARKETS ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"markets-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Poland and Ukraine market entry<\/div>\n        <h2 id=\"markets-h2\" class=\"tn-h2\">Two markets, one focused B2B practice<\/h2>\n        <p class=\"tn-lead\">Poland market entry and Ukraine market entry follow very different logic. We help international companies and investors evaluate each market on its own merits, and build a cross-border strategy where it makes commercial sense.<\/p>\n      <\/div>\n      <div class=\"tn-markets\">\n        <article class=\"tn-market-card tn-reveal-scale\">\n          <div class=\"tn-market-flag\"><div class=\"tn-market-flag-mark\">PL<\/div><div class=\"tn-market-flag-label\">Poland market entry<\/div><\/div>\n          <h3 class=\"tn-h3\">A regional gateway into the EU and CEE<\/h3>\n          <p>Poland is one of the most important business gateways in Central and Eastern Europe and a stable base inside the EU single market. It can serve as a target market, a regional base, a production and logistics hub, or a platform for further expansion.<\/p>\n          <p>We help companies and investors understand the Polish market, find realistic entry points and local partners, and build a practical commercial strategy.<\/p>\n          <ul class=\"tn-market-list\">\n            <li>Market validation and opportunity assessment<\/li>\n            <li>Local partner and distributor search<\/li>\n            <li>B2B sales pipeline development<\/li>\n            <li>Competitive and sector analysis<\/li>\n            <li>Positioning and commercial strategy<\/li>\n          <\/ul>\n        <\/article>\n        <article class=\"tn-market-card tn-market-card-dark tn-reveal-scale\">\n          <div class=\"tn-market-flag\"><div class=\"tn-market-flag-mark\">UA<\/div><div class=\"tn-market-flag-label\">Ukraine market entry<\/div><\/div>\n          <h3 class=\"tn-h3\">Long-term opportunity, careful validation<\/h3>\n          <p>Ukraine presents long-term opportunities in reconstruction, energy, infrastructure, industrial development, logistics, construction, and international partnerships. Entry requires careful validation, trusted local contacts, and a clear view of risk and execution.<\/p>\n          <p>We help international companies and investors evaluate opportunities in Ukraine, identify reliable partners, and build a structured approach.<\/p>\n          <ul class=\"tn-market-list\">\n            <li>Opportunity mapping<\/li>\n            <li>Partner and stakeholder identification<\/li>\n            <li>Reconstruction and infrastructure analysis<\/li>\n            <li>Energy and industrial sector opportunities<\/li>\n            <li>Practical entry strategy and business development<\/li>\n          <\/ul>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== FOUNDER ===== -->\n  <section class=\"tn-founder\" aria-labelledby=\"founder-h2\">\n    <div class=\"tn-founder-inner\">\n      <div class=\"tn-founder-visual tn-reveal\">\n        <img loading=\"lazy\" decoding=\"async\" class=\"tn-founder-photo\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/Untitled-design-5-1.png\" alt=\"Dima V. Nechyporenko, founder of the nech, B2B advisor for market entry in Poland and Ukraine\" loading=\"lazy\" width=\"800\" height=\"800\">\n      <\/div>\n      <div class=\"tn-founder-content\">\n        <div class=\"tn-eyebrow\">About the founder<\/div>\n        <h2 id=\"founder-h2\" class=\"tn-h2\">Founder-led advisory grounded in international experience<\/h2>\n        <p class=\"tn-founder-bio\"><strong>Dima V. Nechyporenko<\/strong> is the founder of the nech, a boutique B2B consulting firm based in Warsaw and focused on market entry, business expansion, and partner sourcing in Poland and Ukraine.<\/p>\n        <p class=\"tn-founder-bio\">His commercial experience spans nine markets across Europe, North America, and the Middle East, including direct work with companies and investors from the Gulf region. He works directly with leadership teams entering Central and Eastern Europe, combining strategic clarity with the hands-on work of opening real B2B doors.<\/p>\n        <p class=\"tn-founder-bio\">This breadth lets the firm connect international companies and investors with realistic, executable opportunities in Poland and Ukraine, without the layers of a generic advisory firm.<\/p>\n        <div class=\"tn-stats\">\n          <div class=\"tn-stat\"><span class=\"tn-stat-num\">9<\/span><span class=\"tn-stat-label\">Markets of operational experience<\/span><\/div>\n          <div class=\"tn-stat\"><span class=\"tn-stat-num\">3<\/span><span class=\"tn-stat-label\">Working languages: PL, EN, UK<\/span><\/div>\n          <div class=\"tn-stat\"><span class=\"tn-stat-num\">100%<\/span><span class=\"tn-stat-label\">B2B engagement focus<\/span><\/div>\n        <\/div>\n        <div class=\"tn-markets-tags\" aria-label=\"Markets with operational experience\">\n          <span class=\"tn-tag tn-tag-active\">Poland<\/span>\n          <span class=\"tn-tag tn-tag-active\">Ukraine<\/span>\n          <span class=\"tn-tag\">UAE<\/span>\n          <span class=\"tn-tag\">Spain<\/span>\n          <span class=\"tn-tag\">Italy<\/span>\n          <span class=\"tn-tag\">France<\/span>\n          <span class=\"tn-tag\">Latvia<\/span>\n          <span class=\"tn-tag\">United States<\/span>\n          <span class=\"tn-tag\">Canada<\/span>\n        <\/div>\n        <a href=\"https:\/\/www.linkedin.com\/in\/dmytronch\/\" class=\"tn-founder-cta\" target=\"_blank\" rel=\"noopener noreferrer\">Connect on LinkedIn <span aria-hidden=\"true\">&rarr;<\/span><\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== INDUSTRIES ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"industries-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Sector expertise<\/div>\n        <h2 id=\"industries-h2\" class=\"tn-h2\">Built for capital-intensive B2B industries<\/h2>\n        <p class=\"tn-lead\">Our engagements concentrate on industries where commercial success depends on technical credibility, regulatory complexity, established relationships, and disciplined B2B sales cycles. We are most relevant to energy, infrastructure, construction, logistics, and industrial companies and investors pursuing expansion across borders.<\/p>\n      <\/div>\n      <div class=\"tn-industries\">\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 2L4 7v10l8 5 8-5V7l-8-5z\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><path d=\"M12 7v10\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Renewable energy<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 21h18M5 21V10M19 21V10M5 10l7-6 7 6\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Energy infrastructure<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M13 2L3 14h7l-1 8 10-12h-7l1-8z\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Power engineering<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"4\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><path d=\"M12 2v3M12 19v3M2 12h3M19 12h3M4.93 4.93l2.12 2.12M16.95 16.95l2.12 2.12M4.93 19.07l2.12-2.12M16.95 7.05l2.12-2.12\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Solar and grid services<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 21V8l9-5 9 5v13M3 21h18M9 21v-8h6v8\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Construction<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M14.7 6.3l3 3M3 21l7-7M14 8l2 2M10 12l-7 7v3h3l7-7\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Engineering<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><rect x=\"1\" y=\"6\" width=\"15\" height=\"13\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><path d=\"M16 9h4l3 4v6h-7M5 19a2 2 0 100 4 2 2 0 000-4zM19 19a2 2 0 100 4 2 2 0 000-4z\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Logistics<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 21h18M5 21V8h14v13M9 12h2M13 12h2M9 16h2M13 16h2\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Industrial services<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 12l9-9 9 9M5 10v11h14V10M9 21v-7h6v7\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Manufacturing<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><rect x=\"2\" y=\"3\" width=\"20\" height=\"14\" rx=\"2\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><path d=\"M8 21h8M12 17v4\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Technology-enabled B2B<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M9 11l3 3 8-8M21 12v7a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h11\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Professional services<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M22 12h-4l-3 9L9 3l-3 9H2\" stroke=\"currentColor\" stroke-width=\"1.5\"\/><\/svg><\/div><div class=\"tn-industry-name\">Growth-sector B2B<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== PROCESS ===== -->\n  <section class=\"tn-section tn-section-light\" id=\"process\" aria-labelledby=\"process-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Engagement model<\/div>\n        <h2 id=\"process-h2\" class=\"tn-h2\">How the process works<\/h2>\n        <p class=\"tn-lead\">A structured five-step path from initial discovery to a working market entry roadmap. Each step has clear deliverables and decision points.<\/p>\n      <\/div>\n      <div class=\"tn-process\">\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">01<\/div><h3 class=\"tn-h3\">Discovery call<\/h3><div class=\"tn-process-desc\">We clarify your target market, business model, sector, current assumptions, and commercial goals. The aim is to understand what success looks like before any work begins.<\/div><\/div>\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">02<\/div><h3 class=\"tn-h3\">Market entry diagnosis<\/h3><div class=\"tn-process-desc\">We assess whether Poland, Ukraine, or both markets are relevant for you and identify the most realistic entry route, including sector dynamics and commercial constraints.<\/div><\/div>\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">03<\/div><h3 class=\"tn-h3\">Opportunity and partner mapping<\/h3><div class=\"tn-process-desc\">We research target segments, potential clients, partners, distributors, competitors, and stakeholders, then prioritise a shortlist worth engaging.<\/div><\/div>\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">04<\/div><h3 class=\"tn-h3\">Commercial validation<\/h3><div class=\"tn-process-desc\">We support outreach, introductions, conversations, and feedback collection to test real market interest. This is where assumptions meet the actual market.<\/div><\/div>\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">05<\/div><h3 class=\"tn-h3\">Market entry roadmap<\/h3><div class=\"tn-process-desc\">You receive a practical action plan with priorities, next steps, risks, and recommended business development activities for the next 6 to 12 months.<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== WHY ===== -->\n  <section class=\"tn-section tn-section-dark\" aria-labelledby=\"why-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-why\">\n        <div>\n          <div class=\"tn-eyebrow\">Why work with us<\/div>\n          <h2 id=\"why-h2\" class=\"tn-h2\">Boutique, founder-led, focused on Poland and Ukraine<\/h2>\n          <p class=\"tn-body\" style=\"color:rgba(255,255,255,0.78);font-size:17px;margin-top:8px\">The nech is not a generic advisory firm. We work with companies and investors who need practical market entry support, verified opportunities, and a realistic path from ambition to execution.<\/p>\n        <\/div>\n        <ul class=\"tn-why-list\">\n          <li><span class=\"tn-why-mark\">01<\/span><div class=\"tn-why-text\">Founder-led support from start to finish, no junior teams handed off mid-project.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">02<\/span><div class=\"tn-why-text\">Direct B2B business development experience across Poland, Ukraine, and the wider European market.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">03<\/span><div class=\"tn-why-text\">Working knowledge of energy, infrastructure, construction, industrial, and growth sectors.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">04<\/span><div class=\"tn-why-text\">Strategy, market research, partner sourcing, and hands-on execution combined in one engagement.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">05<\/span><div class=\"tn-why-text\">Clear communication and practical deliverables, not 200-page reports nobody opens twice.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">06<\/span><div class=\"tn-why-text\">Multilingual capability in English, Polish, and Ukrainian, working directly with local stakeholders.<\/div><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== WHO ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"who-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Fit check<\/div>\n        <h2 id=\"who-h2\" class=\"tn-h2\">Who this service is for<\/h2>\n        <p class=\"tn-lead\">We work best with companies and investors who have a clear commercial reason to be in Poland or Ukraine and are ready to validate it through structured work.<\/p>\n      <\/div>\n      <div class=\"tn-who\">\n        <article class=\"tn-who-card tn-reveal-scale\">\n          <span class=\"tn-who-label\">This is for you if<\/span>\n          <h3 class=\"tn-h3\">You see real opportunity and want to act on it methodically<\/h3>\n          <ul class=\"tn-who-list\">\n            <li>You are an international company or investor evaluating Poland, Ukraine, or both<\/li>\n            <li>You want to understand whether the market is commercially realistic for your offer or capital<\/li>\n            <li>You are looking for local partners, distributors, subcontractors, or B2B clients<\/li>\n            <li>You want to validate opportunities before committing significant resources<\/li>\n            <li>You operate in a complex B2B sector where relationships matter<\/li>\n            <li>You want a local partner who combines analysis with real business development<\/li>\n            <li>You want a structured roadmap, not improvisation as you go<\/li>\n          <\/ul>\n        <\/article>\n        <article class=\"tn-who-card tn-who-card-no tn-reveal-scale\">\n          <span class=\"tn-who-label\">This may not be for you if<\/span>\n          <h3 class=\"tn-h3\">A different kind of provider will serve you better<\/h3>\n          <ul class=\"tn-who-list\">\n            <li>You want generic market reports only, with no execution component<\/li>\n            <li>You need mass-market consumer advertising or B2C distribution<\/li>\n            <li>You are not yet ready to validate assumptions through real conversations<\/li>\n            <li>You need purely legal, tax, or accounting work without commercial strategy<\/li>\n            <li>You expect a guaranteed result in a few weeks, regardless of sector reality<\/li>\n          <\/ul>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== DELIVERABLES ===== -->\n  <section class=\"tn-section tn-section-light\" aria-labelledby=\"deliv-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">What you get<\/div>\n        <h2 id=\"deliv-h2\" class=\"tn-h2\">Typical deliverables<\/h2>\n        <p class=\"tn-lead\">The exact mix depends on your sector and stage. 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We respond within two working days.<\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== FAQ ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"faq-h2\">\n    <div class=\"tn-narrow\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Common questions<\/div>\n        <h2 id=\"faq-h2\" class=\"tn-h2\">Frequently asked questions<\/h2>\n        <p class=\"tn-lead\">Short answers to the questions companies and investors ask most often before starting a market entry engagement.<\/p>\n      <\/div>\n      <div class=\"tn-faq\">\n        <details class=\"tn-faq-item\"><summary>What is market entry consulting?<\/summary><div class=\"tn-faq-answer\">Market entry consulting (also referred to as go-to-market strategy for new geographies) helps a company or investor evaluate, plan, and execute business expansion into a new market. It typically includes market analysis, competitor research, partner sourcing, B2B sales strategy, business development support, and a practical roadmap for entering the target country.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>Do you support both Poland and Ukraine?<\/summary><div class=\"tn-faq-answer\">Yes. The nech focuses on Poland and Ukraine, helping international companies and investors evaluate opportunities, identify local partners, and build practical market entry strategies for one or both markets, including cross-border setups.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>Can you help us find business partners in Poland or Ukraine?<\/summary><div class=\"tn-faq-answer\">Yes. Partner sourcing can include identifying and qualifying potential distributors, subcontractors, commercial partners, suppliers, investors, or strategic local contacts depending on your business model and sector.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>Which industries do you focus on?<\/summary><div class=\"tn-faq-answer\">The strongest focus is on B2B sectors such as energy, renewable energy, infrastructure, construction, engineering, logistics, industrial services, manufacturing, and related professional services.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>Is this service suitable if we are only exploring the market?<\/summary><div class=\"tn-faq-answer\">Yes. The service is useful both at an early exploration stage and for those who already have a defined plan but need local validation, contacts, or business development support.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>Do you provide legal, tax, or accounting advice?<\/summary><div class=\"tn-faq-answer\">The nech focuses on market entry strategy, partner sourcing, business development, and commercial advisory. Legal, tax, and accounting matters are coordinated with our verified network of specialised partners where needed.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>How does an engagement usually start?<\/summary><div class=\"tn-faq-answer\">It starts with a discovery call to understand your business, target market, sector, and goals. 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