{"id":74,"date":"2026-05-04T17:58:25","date_gmt":"2026-05-04T15:58:25","guid":{"rendered":"https:\/\/thenech.com\/home\/"},"modified":"2026-05-24T20:41:58","modified_gmt":"2026-05-24T18:41:58","slug":"home","status":"publish","type":"page","link":"https:\/\/thenech.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"74\" class=\"elementor elementor-74 elementor-14\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a478cf0 e-flex e-con-boxed e-con e-parent\" data-id=\"a478cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1628cb7 elementor-widget elementor-widget-html\" data-id=\"1628cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  .tn-hero {\n    --tn-accent: #65476D;\n    --tn-dark: #1A1A1A;\n    --tn-mid: #5C5C5C;\n    --tn-ease: cubic-bezier(0.22, 0.61, 0.36, 1);\n\n    position: relative;\n    width: 100vw;\n    margin-left: calc(50% - 50vw);\n    background-color: #FFFFFF;\n    height: 100vh;\n    min-height: 640px;\n    max-height: 1200px;\n    overflow: hidden;\n    font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;\n    box-sizing: border-box;\n  }\n\n  .tn-hero__bg-wrap {\n    position: absolute;\n    inset: 0;\n    z-index: 1;\n    opacity: 0;\n    transform: scale(1.025);\n    animation:\n      tn-bg-in 1600ms var(--tn-ease) 200ms forwards,\n      tn-ken-burns 28s ease-in-out 2200ms infinite alternate;\n    will-change: transform, opacity;\n  }\n  .tn-hero__bg {\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n    object-position: center bottom;\n    display: block;\n  }\n\n  .tn-hero::after {\n    content: '';\n    position: absolute;\n    inset: 0;\n    background: linear-gradient(\n      180deg,\n      rgba(255, 255, 255, 0.85) 0%,\n      rgba(255, 255, 255, 0.65) 20%,\n      rgba(255, 255, 255, 0.3) 38%,\n      rgba(255, 255, 255, 0) 55%\n    );\n    z-index: 2;\n    pointer-events: none;\n  }\n\n  .tn-hero__meta {\n    position: absolute;\n    top: 36px;\n    left: 48px;\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.22em;\n    text-transform: uppercase;\n    color: var(--tn-dark) !important;\n    opacity: 0;\n    animation: tn-fade 900ms var(--tn-ease) 200ms forwards;\n    z-index: 4;\n  }\n  .tn-hero__meta-sep {\n    margin: 0 10px;\n    color: var(--tn-accent);\n  }\n\n  .tn-hero__signature {\n    position: absolute;\n    top: 36px;\n    right: 48px;\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.22em;\n    text-transform: uppercase;\n    color: var(--tn-mid) !important;\n    opacity: 0;\n    animation: tn-fade 900ms var(--tn-ease) 200ms forwards;\n    z-index: 4;\n  }\n  .tn-hero__signature-dot {\n    display: inline-block;\n    width: 5px;\n    height: 5px;\n    background-color: var(--tn-accent);\n    border-radius: 50%;\n    vertical-align: middle;\n    margin-right: 10px;\n    transform: translateY(-1px);\n  }\n\n  .tn-hero__content {\n    position: absolute;\n    top: 13vh;\n    left: 50%;\n    transform: translateX(-50%);\n    width: calc(100% - 64px);\n    max-width: 980px;\n    text-align: center;\n    z-index: 3;\n  }\n\n  .tn-hero__eyebrow {\n    margin-bottom: 32px;\n    opacity: 0;\n    animation: tn-fade-up 900ms var(--tn-ease) 700ms forwards;\n  }\n  .tn-hero__eyebrow-text {\n    display: inline-flex;\n    align-items: center;\n    gap: 14px;\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.24em;\n    text-transform: uppercase;\n    color: var(--tn-dark) !important;\n  }\n  .tn-hero__eyebrow-text::before,\n  .tn-hero__eyebrow-text::after {\n    content: '';\n    display: inline-block;\n    width: 32px;\n    height: 1px;\n    background-color: var(--tn-accent);\n  }\n\n  .tn-hero__title {\n    font-family: 'Inter', sans-serif;\n    font-size: clamp(38px, 5.6vw, 78px);\n    font-weight: 300;\n    line-height: 1.05;\n    letter-spacing: -0.03em;\n    margin: 0 0 28px;\n    color: var(--tn-dark) !important;\n  }\n  .tn-hero__title-line {\n    display: block;\n    opacity: 0;\n    color: var(--tn-dark) !important;\n  }\n  .tn-hero__title-line--1 {\n    animation: tn-fade-up 1100ms var(--tn-ease) 900ms forwards;\n  }\n  .tn-hero__title-line--2 {\n    animation: tn-fade-up 1100ms var(--tn-ease) 1100ms forwards;\n    font-style: italic;\n    font-weight: 300;\n  }\n\n  .tn-hero__subtitle {\n    font-family: 'Inter', sans-serif;\n    font-size: clamp(16px, 1.8vw, 22px);\n    font-weight: 400;\n    line-height: 1.4;\n    letter-spacing: -0.005em;\n    color: var(--tn-dark) !important;\n    margin: 0 auto 44px;\n    max-width: 760px;\n    opacity: 0;\n    animation: tn-fade-up 900ms var(--tn-ease) 1300ms forwards;\n  }\n\n  .tn-hero__cta {\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    gap: 36px;\n    flex-wrap: wrap;\n    opacity: 0;\n    animation: tn-fade-up 900ms var(--tn-ease) 1500ms forwards;\n  }\n  .tn-hero__button {\n    display: inline-flex;\n    align-items: center;\n    gap: 14px;\n    padding: 19px 40px;\n    background-color: var(--tn-dark);\n    color: #FFFFFF !important;\n    font-family: 'Inter', sans-serif;\n    font-size: 13px;\n    font-weight: 500;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    text-decoration: none !important;\n    border: 1px solid var(--tn-dark);\n    transition: all 380ms var(--tn-ease);\n    cursor: pointer;\n    box-shadow: 0 8px 32px rgba(26, 26, 26, 0.25);\n  }\n  .tn-hero__button:hover,\n  .tn-hero__button:focus {\n    background-color: var(--tn-accent);\n    border-color: var(--tn-accent);\n    transform: translateY(-2px);\n    box-shadow: 0 10px 36px rgba(101, 71, 109, 0.35);\n  }\n  .tn-hero__button-arrow {\n    display: inline-block;\n    font-size: 16px;\n    line-height: 1;\n    transition: transform 380ms var(--tn-ease);\n  }\n  .tn-hero__button:hover .tn-hero__button-arrow {\n    transform: translateX(6px);\n  }\n  .tn-hero__link {\n    font-family: 'Inter', sans-serif;\n    font-size: 13px;\n    font-weight: 500;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    color: var(--tn-dark) !important;\n    text-decoration: none !important;\n    padding-bottom: 4px;\n    border-bottom: 1px solid var(--tn-accent);\n    transition: color 320ms var(--tn-ease), border-color 320ms var(--tn-ease);\n  }\n  .tn-hero__link:hover,\n  .tn-hero__link:focus {\n    color: var(--tn-accent) !important;\n    border-bottom-color: var(--tn-dark);\n  }\n\n  .tn-hero__scroll {\n    position: absolute;\n    bottom: 32px;\n    left: 50%;\n    transform: translateX(-50%);\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    font-family: 'Inter', sans-serif;\n    font-size: 10px;\n    font-weight: 500;\n    letter-spacing: 0.3em;\n    text-transform: uppercase;\n    color: var(--tn-dark) !important;\n    text-decoration: none !important;\n    opacity: 0;\n    animation: tn-fade 900ms var(--tn-ease) 1800ms forwards;\n    z-index: 4;\n  }\n  .tn-hero__scroll-line {\n    display: block;\n    width: 1px;\n    height: 32px;\n    background-color: var(--tn-dark);\n    margin-top: 12px;\n    transform-origin: top center;\n    animation: tn-scroll 2.4s ease-in-out infinite 2600ms;\n  }\n\n  @keyframes tn-fade { to { opacity: 1; } }\n  @keyframes tn-fade-up {\n    from { opacity: 0; transform: translateY(20px); }\n    to   { opacity: 1; transform: translateY(0); }\n  }\n  @keyframes tn-bg-in {\n    to { opacity: 1; transform: scale(1); }\n  }\n  @keyframes tn-ken-burns {\n    0%   { transform: scale(1); }\n    100% { transform: scale(1.04); }\n  }\n  @keyframes tn-scroll {\n    0%, 100% { transform: scaleY(1); opacity: 1; }\n    50%      { transform: scaleY(0.4); opacity: 0.45; }\n  }\n\n  @media (max-width: 1024px) {\n    .tn-hero { min-height: 600px; }\n    .tn-hero__meta { top: 28px; left: 32px; }\n    .tn-hero__signature { top: 28px; right: 32px; }\n    .tn-hero__content {\n      top: 12vh;\n      width: calc(100% - 56px);\n    }\n  }\n\n  @media (max-width: 720px) {\n    .tn-hero {\n      height: 85vh;\n      min-height: 493px;\n    }\n    .tn-hero__bg {\n      object-position: center center;\n    }\n    .tn-hero::after {\n      background: linear-gradient(\n        180deg,\n        rgba(255, 255, 255, 0.55) 0%,\n        rgba(255, 255, 255, 0.3) 22%,\n        rgba(255, 255, 255, 0.1) 42%,\n        rgba(255, 255, 255, 0) 60%\n      );\n    }\n    .tn-hero__meta {\n      top: 18px;\n      left: 18px;\n      font-size: 10px;\n      letter-spacing: 0.18em;\n    }\n    .tn-hero__signature {\n      top: 18px;\n      right: 18px;\n      font-size: 10px;\n      letter-spacing: 0.18em;\n    }\n    .tn-hero__content {\n      top: 9vh;\n      width: calc(100% - 32px);\n      padding: 0;\n    }\n    .tn-hero__eyebrow {\n      margin-bottom: 20px;\n    }\n    .tn-hero__eyebrow-text {\n      display: inline-block;\n      max-width: 300px;\n      font-size: 9.5px;\n      letter-spacing: 0.16em;\n      line-height: 1.5;\n      gap: 0;\n      padding: 9px 16px;\n      background: rgba(255, 255, 255, 0.92);\n      border-radius: 2px;\n    }\n    .tn-hero__eyebrow-text::before,\n    .tn-hero__eyebrow-text::after {\n      display: none;\n    }\n    .tn-hero__title {\n      font-size: clamp(26px, 7vw, 38px);\n      margin-bottom: 18px;\n      line-height: 1.12;\n      text-shadow:\n        0 1px 2px rgba(255, 255, 255, 0.9),\n        0 0 16px rgba(255, 255, 255, 0.55);\n    }\n    .tn-hero__subtitle {\n      font-size: 14.5px;\n      margin-bottom: 30px;\n      text-shadow:\n        0 1px 2px rgba(255, 255, 255, 0.85),\n        0 0 12px rgba(255, 255, 255, 0.45);\n    }\n    .tn-hero__cta {\n      flex-direction: column;\n      gap: 20px;\n    }\n    .tn-hero__button {\n      padding: 16px 32px;\n      width: 100%;\n      max-width: 320px;\n      justify-content: center;\n      font-size: 12px;\n    }\n    .tn-hero__link {\n      text-shadow: 0 1px 2px rgba(255, 255, 255, 0.85);\n    }\n    .tn-hero__scroll {\n      display: none;\n    }\n  }\n\n  @media (max-width: 420px) {\n    .tn-hero__signature {\n      display: none;\n    }\n    .tn-hero__meta {\n      font-size: 9.5px;\n      letter-spacing: 0.16em;\n    }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .tn-hero__bg-wrap,\n    .tn-hero__meta,\n    .tn-hero__signature,\n    .tn-hero__eyebrow,\n    .tn-hero__title-line,\n    .tn-hero__subtitle,\n    .tn-hero__cta,\n    .tn-hero__scroll {\n      opacity: 1;\n      transform: none;\n      animation: none;\n    }\n    .tn-hero__scroll-line { animation: none; }\n  }\n<\/style>\n\n<section class=\"tn-hero\" aria-labelledby=\"tn-hero-title\">\n\n  <picture class=\"tn-hero__bg-wrap\">\n    <source\n      media=\"(max-width: 720px)\"\n      srcset=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/%D0%91%D1%96%D0%BB%D0%B8%D0%B9-%D1%84%D0%BE%D0%BD.png\"\n    \/>\n    <img\n      class=\"tn-hero__bg\"\n      src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/%D0%91%D1%96%D0%BB%D0%B8%D0%B9-%D1%84%D0%BE%D0%BD-1.png\"\n      alt=\"Market entry Poland advisory \u2014 strategic B2B consulting for international companies expanding to Warsaw\"\n      loading=\"eager\"\n      fetchpriority=\"high\"\n      decoding=\"async\"\n    \/>\n  <\/picture>\n\n  <div class=\"tn-hero__meta\" aria-hidden=\"true\">\n    <span>Warsaw<\/span>\n    <span class=\"tn-hero__meta-sep\">\u2014<\/span>\n    <span>2026<\/span>\n  <\/div>\n\n  <div class=\"tn-hero__signature\" aria-hidden=\"true\">\n    <span class=\"tn-hero__signature-dot\"><\/span>\n    <span>the nech \u00b7 B2B advisory<\/span>\n  <\/div>\n\n  <div class=\"tn-hero__content\">\n\n    <div class=\"tn-hero__eyebrow\">\n      <span class=\"tn-hero__eyebrow-text\">Market Entry Poland \u2014 B2B Advisory<\/span>\n    <\/div>\n\n    <h1 class=\"tn-hero__title\" id=\"tn-hero-title\">\n      <span class=\"tn-hero__title-line tn-hero__title-line--1\">A well-designed strategy<\/span>\n      <span class=\"tn-hero__title-line tn-hero__title-line--2\">is only the beginning<\/span>\n    <\/h1>\n\n    <p class=\"tn-hero__subtitle\">Market entry Poland isn't just about a strategy on paper \u2014 what truly matters is its effective execution on the ground.<\/p>\n\n    <div class=\"tn-hero__cta\">\n      <a href=\"https:\/\/thenech.com\/en\/contact\/\" class=\"tn-hero__button\">\n        <span>Start the conversation<\/span>\n        <span class=\"tn-hero__button-arrow\" aria-hidden=\"true\">\u2192<\/span>\n      <\/a>\n      <a href=\"https:\/\/thenech.com\/en\/services\/\" class=\"tn-hero__link\">Explore our services<\/a>\n    <\/div>\n\n  <\/div>\n\n  <a href=\"#next-section\" class=\"tn-hero__scroll\" aria-label=\"Scroll to the next section\">\n    <span>Scroll<\/span>\n    <span class=\"tn-hero__scroll-line\" aria-hidden=\"true\"><\/span>\n  <\/a>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ba5a2c e-flex e-con-boxed e-con e-parent\" data-id=\"2ba5a2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f51526 elementor-widget elementor-widget-html\" data-id=\"3f51526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n  .nech-services {\n    --nech-accent: #65476D;\n    --nech-accent-dark: #4a3252;\n    --nech-dark: #1A1A1A;\n    --nech-text: #2A2A2A;\n    --nech-muted: #6B6B6B;\n    --nech-muted-2: #8A8A8A;\n    --nech-white: #FFFFFF;\n    --nech-cream: #F5F3EF;\n    --nech-border: #ECEAE6;\n    --nech-border-strong: #DCD9D2;\n    --nech-font: 'Inter', -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n    --nech-ease: cubic-bezier(0.16, 1, 0.3, 1);\n\n    background: var(--nech-white);\n    padding: 8px 24px 80px;\n    font-family: var(--nech-font);\n    color: var(--nech-text);\n    overflow: hidden;\n    position: relative;\n  }\n\n  .nech-services *,\n  .nech-services *::before,\n  .nech-services *::after {\n    box-sizing: border-box;\n  }\n\n  .nech-services-inner {\n    max-width: 1240px;\n    margin: 0 auto;\n    position: relative;\n  }\n\n  \/* ===== Section header ===== *\/\n  .nech-section-header {\n    max-width: 860px;\n    margin: 0 auto 56px;\n    text-align: center;\n    opacity: 0;\n    transform: translateY(28px);\n    transition: opacity 1s var(--nech-ease), transform 1s var(--nech-ease);\n  }\n\n  .nech-section-header.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .nech-eyebrow {\n    display: inline-flex;\n    align-items: center;\n    gap: 14px;\n    font-size: 12px;\n    font-weight: 500;\n    letter-spacing: 0.22em;\n    text-transform: uppercase;\n    color: var(--nech-accent);\n    margin-bottom: 20px;\n  }\n\n  .nech-eyebrow::before,\n  .nech-eyebrow::after {\n    content: \"\";\n    width: 28px;\n    height: 1px;\n    background: var(--nech-accent);\n    opacity: 0.5;\n  }\n\n  .nech-section-title {\n    font-family: var(--nech-font);\n    font-size: clamp(26px, 4vw, 46px);\n    font-weight: 600;\n    line-height: 1.14;\n    letter-spacing: -0.025em;\n    color: var(--nech-dark);\n    margin: 0 0 16px;\n  }\n\n  .nech-section-title em {\n    font-style: normal;\n    color: var(--nech-accent);\n    position: relative;\n    white-space: nowrap;\n  }\n\n  .nech-section-title em::after {\n    content: \"\";\n    position: absolute;\n    left: 0;\n    bottom: 0.08em;\n    width: 100%;\n    height: 2px;\n    background: var(--nech-accent);\n    transform: scaleX(0);\n    transform-origin: left;\n    transition: transform 1.2s var(--nech-ease) 0.4s;\n  }\n\n  .nech-section-header.is-visible .nech-section-title em::after {\n    transform: scaleX(1);\n  }\n\n  .nech-section-subtitle {\n    font-family: var(--nech-font);\n    font-size: 16.5px;\n    font-weight: 300;\n    line-height: 1.6;\n    color: var(--nech-muted);\n    margin: 0;\n  }\n\n  \/* ===== Services grid ===== *\/\n  .nech-services-grid {\n    display: grid;\n    grid-template-columns: repeat(2, 1fr);\n    gap: 20px;\n    margin-bottom: 64px;\n    align-items: start;\n  }\n\n  \/* ===== Service card ===== *\/\n  .nech-card {\n    --reveal-delay: 0s;\n    position: relative;\n    background: var(--nech-white);\n    border: 1px solid var(--nech-border);\n    padding: 44px 36px 36px;\n    display: flex;\n    flex-direction: column;\n    overflow: hidden;\n    opacity: 0;\n    transform: translateY(40px);\n    transition:\n      opacity 0.9s var(--nech-ease) var(--reveal-delay),\n      transform 0.9s var(--nech-ease) var(--reveal-delay),\n      border-color 0.5s ease,\n      box-shadow 0.6s var(--nech-ease);\n  }\n\n  .nech-card.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .nech-card:nth-child(2) { --reveal-delay: 0.10s; }\n  .nech-card:nth-child(3) { --reveal-delay: 0.20s; }\n  .nech-card:nth-child(4) { --reveal-delay: 0.30s; }\n  .nech-card:nth-child(5) { --reveal-delay: 0.40s; }\n  .nech-card:nth-child(6) { --reveal-delay: 0.50s; }\n\n  .nech-card::before {\n    content: \"\";\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 0;\n    height: 2px;\n    background: var(--nech-accent);\n    transition: width 0.6s var(--nech-ease);\n  }\n\n  .nech-card::after {\n    content: \"\";\n    position: absolute;\n    top: 22px;\n    right: 22px;\n    width: 6px;\n    height: 6px;\n    border: 1px solid var(--nech-border-strong);\n    border-radius: 50%;\n    transition: background-color 0.4s ease, border-color 0.4s ease, transform 0.5s var(--nech-ease);\n  }\n\n  .nech-card:hover {\n    border-color: var(--nech-border-strong);\n    box-shadow:\n      0 24px 48px -16px rgba(26, 26, 26, 0.10),\n      0 8px 24px -8px rgba(101, 71, 109, 0.06);\n  }\n\n  .nech-card:hover::before {\n    width: 100%;\n  }\n\n  .nech-card:hover::after {\n    background-color: var(--nech-accent);\n    border-color: var(--nech-accent);\n    transform: scale(1.4);\n  }\n\n  .nech-card-header {\n    display: flex;\n    align-items: baseline;\n    gap: 14px;\n    margin-bottom: 24px;\n  }\n\n  .nech-card-number {\n    font-family: var(--nech-font);\n    font-size: 13px;\n    font-weight: 500;\n    letter-spacing: 0.12em;\n    color: var(--nech-accent);\n    font-variant-numeric: tabular-nums;\n  }\n\n  .nech-card-cluster {\n    font-family: var(--nech-font);\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: var(--nech-muted);\n    padding-left: 14px;\n    border-left: 1px solid var(--nech-border-strong);\n  }\n\n  .nech-card-title {\n    font-family: var(--nech-font);\n    font-size: clamp(19px, 2.2vw, 24px);\n    font-weight: 600;\n    line-height: 1.25;\n    letter-spacing: -0.015em;\n    color: var(--nech-dark);\n    margin: 0 0 14px;\n  }\n\n  .nech-card-description {\n    font-family: var(--nech-font);\n    font-size: 15px;\n    font-weight: 300;\n    line-height: 1.7;\n    color: var(--nech-muted);\n    margin: 0 0 18px;\n  }\n\n  .nech-card-extra-wrap {\n    display: grid;\n    grid-template-rows: 0fr;\n    transition: grid-template-rows 0.6s var(--nech-ease);\n  }\n\n  .nech-card-extra-wrap > div {\n    overflow: hidden;\n    min-height: 0;\n  }\n\n  .nech-card-extra {\n    font-family: var(--nech-font);\n    margin: 0;\n    padding-top: 18px;\n    padding-bottom: 24px;\n    border-top: 1px solid var(--nech-border);\n    font-size: 14px;\n    font-weight: 300;\n    line-height: 1.68;\n    color: var(--nech-muted-2);\n    opacity: 0;\n    transform: translateY(8px);\n    transition:\n      opacity 0.45s ease 0.15s,\n      transform 0.55s var(--nech-ease) 0.15s;\n  }\n\n  .nech-card-extra strong {\n    font-weight: 500;\n    color: var(--nech-dark);\n  }\n\n  .nech-card-hint {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    font-family: var(--nech-font);\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.14em;\n    color: var(--nech-muted-2);\n    text-transform: uppercase;\n    margin-bottom: 14px;\n    opacity: 0.85;\n    transition: opacity 0.3s ease, transform 0.4s var(--nech-ease);\n  }\n\n  .nech-card-hint::before {\n    content: \"\";\n    width: 18px;\n    height: 1px;\n    background: var(--nech-muted-2);\n  }\n\n  .nech-card-link-wrap {\n    margin-top: auto;\n    display: flex;\n    flex-direction: column;\n    align-items: flex-start;\n  }\n\n  .nech-card-link,\n  .nech-card-link:link,\n  .nech-card-link:visited,\n  .nech-card-link:active {\n    display: inline-flex;\n    align-items: center;\n    gap: 12px;\n    font-family: var(--nech-font) !important;\n    font-size: 14px;\n    font-weight: 500;\n    letter-spacing: 0.01em;\n    color: var(--nech-dark) !important;\n    text-decoration: none !important;\n    padding: 6px 0;\n    border-bottom: 1px solid var(--nech-dark);\n    transition: color 0.35s ease, border-color 0.35s ease;\n  }\n\n  .nech-card-link span {\n    color: inherit !important;\n  }\n\n  .nech-card-link .arrow {\n    display: inline-block;\n    transition: transform 0.4s var(--nech-ease);\n    line-height: 1;\n  }\n\n  .nech-card-link:hover,\n  .nech-card-link:focus,\n  .nech-card:hover .nech-card-link {\n    color: var(--nech-accent) !important;\n    border-color: var(--nech-accent) !important;\n  }\n\n  .nech-card-link:hover .arrow,\n  .nech-card:hover .nech-card-link .arrow {\n    transform: translateX(8px);\n  }\n\n  @media (hover: hover) {\n    .nech-card:hover .nech-card-extra-wrap {\n      grid-template-rows: 1fr;\n    }\n    .nech-card:hover .nech-card-extra {\n      opacity: 1;\n      transform: translateY(0);\n    }\n    .nech-card:hover .nech-card-hint {\n      opacity: 0;\n      transform: translateY(-4px);\n      margin-bottom: 0;\n      max-height: 0;\n      overflow: hidden;\n    }\n  }\n\n  @media (hover: none) {\n    .nech-card-extra-wrap {\n      grid-template-rows: 1fr;\n    }\n    .nech-card-extra {\n      opacity: 1;\n      transform: none;\n    }\n    .nech-card-hint {\n      display: none;\n    }\n  }\n\n  .nech-bottom-cta {\n    position: relative;\n    border-top: 1px solid var(--nech-border);\n    padding-top: 60px;\n    text-align: center;\n    opacity: 0;\n    transform: translateY(28px);\n    transition: opacity 1s var(--nech-ease), transform 1s var(--nech-ease);\n  }\n\n  .nech-bottom-cta.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .nech-bottom-cta h3 {\n    font-family: var(--nech-font);\n    font-size: clamp(24px, 3.2vw, 34px);\n    font-weight: 600;\n    line-height: 1.2;\n    letter-spacing: -0.022em;\n    color: var(--nech-dark);\n    margin: 0 0 14px;\n  }\n\n  .nech-bottom-cta p {\n    font-family: var(--nech-font);\n    font-size: 15.5px;\n    font-weight: 300;\n    line-height: 1.6;\n    color: var(--nech-muted);\n    max-width: 560px;\n    margin: 0 auto 30px;\n  }\n\n  .nech-bottom-cta-btn,\n  .nech-bottom-cta-btn:link,\n  .nech-bottom-cta-btn:visited,\n  .nech-bottom-cta-btn:hover,\n  .nech-bottom-cta-btn:focus,\n  .nech-bottom-cta-btn:active {\n    position: relative;\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    gap: 14px;\n    background: var(--nech-dark);\n    color: var(--nech-white) !important;\n    padding: 16px 38px;\n    font-family: var(--nech-font) !important;\n    font-size: 14.5px;\n    font-weight: 500;\n    letter-spacing: 0.04em;\n    text-decoration: none !important;\n    border: none;\n    cursor: pointer;\n    overflow: hidden;\n    isolation: isolate;\n    min-height: 52px;\n    transition: transform 0.4s var(--nech-ease), box-shadow 0.5s var(--nech-ease);\n  }\n\n  .nech-bottom-cta-btn span,\n  .nech-bottom-cta-btn:hover span,\n  .nech-bottom-cta-btn:focus span,\n  .nech-bottom-cta-btn:active span,\n  .nech-bottom-cta-btn:visited span {\n    color: var(--nech-white) !important;\n    position: relative;\n    z-index: 1;\n  }\n\n  .nech-bottom-cta-btn::before {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    background: var(--nech-accent);\n    transform: translateY(101%);\n    transition: transform 0.5s var(--nech-ease);\n    z-index: 0;\n  }\n\n  .nech-bottom-cta-btn:hover {\n    transform: translateY(-3px);\n    box-shadow: 0 18px 36px -10px rgba(101, 71, 109, 0.35);\n  }\n\n  .nech-bottom-cta-btn:hover::before {\n    transform: translateY(0);\n  }\n\n  .nech-bottom-cta-btn .arrow {\n    display: inline-block;\n    transition: transform 0.4s var(--nech-ease);\n  }\n\n  .nech-bottom-cta-btn:hover .arrow {\n    transform: translateX(6px);\n  }\n\n  .nech-bottom-cta-meta {\n    display: flex;\n    justify-content: center;\n    gap: 28px;\n    margin-top: 22px;\n    flex-wrap: wrap;\n  }\n\n  .nech-bottom-cta-meta span {\n    font-family: var(--nech-font);\n    font-size: 12.5px;\n    font-weight: 400;\n    letter-spacing: 0.04em;\n    color: var(--nech-muted);\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n  }\n\n  .nech-bottom-cta-meta span::before {\n    content: \"\";\n    width: 4px;\n    height: 4px;\n    background: var(--nech-accent);\n    border-radius: 50%;\n    flex-shrink: 0;\n  }\n\n  @media (max-width: 960px) {\n    .nech-services { padding: 6px 28px 64px; }\n    .nech-services-inner { max-width: 720px; }\n    .nech-services-grid {\n      grid-template-columns: 1fr;\n      gap: 14px;\n      margin-bottom: 52px;\n    }\n    .nech-card { padding: 38px 30px 34px; }\n    .nech-section-header { margin-bottom: 44px; }\n    .nech-bottom-cta { padding-top: 48px; }\n  }\n\n  @media (max-width: 640px) {\n    .nech-services { padding: 5px 20px 52px; }\n    .nech-services-grid {\n      gap: 12px;\n      margin-bottom: 40px;\n    }\n    .nech-card {\n      padding: 32px 24px 28px;\n    }\n    .nech-card::after {\n      top: 18px;\n      right: 18px;\n    }\n    .nech-card-header {\n      margin-bottom: 22px;\n    }\n    .nech-card-title {\n      font-size: 19px;\n      margin-bottom: 12px;\n    }\n    .nech-card-description {\n      font-size: 14.5px;\n      line-height: 1.65;\n      margin-bottom: 16px;\n    }\n    .nech-card-extra {\n      padding-top: 16px;\n      padding-bottom: 18px;\n      font-size: 13.5px;\n    }\n    .nech-card-link {\n      padding: 8px 0;\n    }\n    .nech-section-header {\n      margin-bottom: 36px;\n    }\n    .nech-eyebrow::after { display: none; }\n    .nech-bottom-cta { padding-top: 40px; }\n    .nech-bottom-cta p { font-size: 15px; margin-bottom: 24px; }\n    .nech-bottom-cta-btn {\n      padding: 14px 30px;\n      font-size: 14px;\n      width: auto;\n    }\n    .nech-bottom-cta-meta {\n      gap: 12px 20px;\n      margin-top: 20px;\n    }\n    .nech-bottom-cta-meta span {\n      font-size: 12px;\n    }\n  }\n\n  @media (max-width: 400px) {\n    .nech-services { padding: 4px 16px 44px; }\n    .nech-card {\n      padding: 28px 20px 24px;\n    }\n    .nech-card::after {\n      top: 16px;\n      right: 16px;\n    }\n    .nech-card-header {\n      gap: 12px;\n      margin-bottom: 18px;\n    }\n    .nech-card-cluster {\n      padding-left: 12px;\n    }\n    .nech-card-title {\n      font-size: 18px;\n    }\n    .nech-bottom-cta-btn {\n      padding: 14px 26px;\n      width: 100%;\n      max-width: 320px;\n    }\n    .nech-bottom-cta-meta {\n      flex-direction: column;\n      align-items: center;\n      gap: 8px;\n    }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .nech-services *,\n    .nech-services *::before,\n    .nech-services *::after {\n      transition-duration: 0.01ms !important;\n      animation-duration: 0.01ms !important;\n    }\n    .nech-card,\n    .nech-section-header,\n    .nech-bottom-cta {\n      opacity: 1 !important;\n      transform: none !important;\n    }\n    .nech-card-extra-wrap { grid-template-rows: 1fr; }\n    .nech-card-extra { opacity: 1; transform: none; }\n  }\n<\/style>\n\n<section class=\"nech-services\">\n  <div class=\"nech-services-inner\">\n\n    <header class=\"nech-section-header\">\n      <div class=\"nech-eyebrow\">Services<\/div>\n      <h2 class=\"nech-section-title\">\n        Helping international B2B companies enter and grow in <em>Poland &amp; Ukraine<\/em>\n      <\/h2>\n      <p class=\"nech-section-subtitle\">\n        From first market analysis to local partners, sales pipeline, and scaling further across the EU \u2014 strategy and execution at every stage of your entry into Poland and Ukraine.\n      <\/p>\n    <\/header>\n\n    <div class=\"nech-services-grid\">\n\n      <article class=\"nech-card\">\n        <div class=\"nech-card-header\">\n          <span class=\"nech-card-number\">01<\/span>\n          <span class=\"nech-card-cluster\">Entry<\/span>\n        <\/div>\n        <h3 class=\"nech-card-title\">Market Entry: Poland &amp; Ukraine<\/h3>\n        <p class=\"nech-card-description\">\n          Considering Poland or Ukraine as your next market? We answer the critical questions first \u2014 which market, when, and how \u2014 through grounded analysis, entry-model selection, and risk assessment before you commit capital.\n        <\/p>\n        <div class=\"nech-card-extra-wrap\">\n          <div>\n            <p class=\"nech-card-extra\">\n              <strong>What you get:<\/strong> market sizing and demand analysis for Poland and Ukraine, regulatory and tax landscape comparison, competitor mapping, entry-model evaluation (subsidiary, JV, distributor, representative office), and a phased 6\u201312 month execution plan. Engagement: 8\u201312 weeks for analysis, ongoing support for execution.\n            <\/p>\n          <\/div>\n        <\/div>\n        <div class=\"nech-card-link-wrap\">\n          <span class=\"nech-card-hint\">Hover to see more<\/span>\n          <a href=\"https:\/\/thenech.com\/en\/polish-market-entry\/\" class=\"nech-card-link\">\n            <span>See details<\/span>\n            <span class=\"arrow\">\u2192<\/span>\n          <\/a>\n        <\/div>\n      <\/article>\n\n      <article class=\"nech-card\">\n        <div class=\"nech-card-header\">\n          <span class=\"nech-card-number\">02<\/span>\n          <span class=\"nech-card-cluster\">Strategy<\/span>\n        <\/div>\n        <h3 class=\"nech-card-title\">Business Strategy for Poland &amp; Ukraine<\/h3>\n        <p class=\"nech-card-description\">\n          Growing unevenly after your initial entry, or planning to launch with the right strategy from day one? We build strategy on real local data \u2014 positioning, competitive intelligence, and a concrete 12\u201324 month growth plan tuned for the Polish and Ukrainian B2B markets.\n        <\/p>\n        <div class=\"nech-card-extra-wrap\">\n          <div>\n            <p class=\"nech-card-extra\">\n              <strong>What you get:<\/strong> diagnosis of your current position in the target market, competitor and environment analysis, growth opportunity map, and a measurable roadmap with KPIs. Delivered through 3\u20135 workshop sessions with your leadership team.\n            <\/p>\n          <\/div>\n        <\/div>\n        <div class=\"nech-card-link-wrap\">\n          <span class=\"nech-card-hint\">Hover to see more<\/span>\n          <a href=\"https:\/\/thenech.com\/en\/business-strategy\/\" class=\"nech-card-link\">\n            <span>See details<\/span>\n            <span class=\"arrow\">\u2192<\/span>\n          <\/a>\n        <\/div>\n      <\/article>\n\n      <article class=\"nech-card\">\n        <div class=\"nech-card-header\">\n          <span class=\"nech-card-number\">03<\/span>\n          <span class=\"nech-card-cluster\">Partners<\/span>\n        <\/div>\n        <h3 class=\"nech-card-title\">Partner Sourcing: Poland &amp; Ukraine<\/h3>\n        <p class=\"nech-card-description\">\n          The right local partner is often the single biggest accelerator \u2014 or the biggest risk \u2014 when entering Poland or Ukraine. We identify, vet, and introduce distributors, integrators, and strategic partners that match your business model and ambition.\n        <\/p>\n        <div class=\"nech-card-extra-wrap\">\n          <div>\n            <p class=\"nech-card-extra\">\n              <strong>What you get:<\/strong> a defined partner profile, a curated long-list of candidates from our PL\/UA networks, structured due diligence (financial health, references, capability fit), warm introductions, and support through first commercial negotiations. Most engagements deliver shortlisted partners within 6\u201310 weeks.\n            <\/p>\n          <\/div>\n        <\/div>\n        <div class=\"nech-card-link-wrap\">\n          <span class=\"nech-card-hint\">Hover to see more<\/span>\n          <a href=\"https:\/\/thenech.com\/en\/partner-sourcing-poland-ukraine\/\" class=\"nech-card-link\">\n            <span>See details<\/span>\n            <span class=\"arrow\">\u2192<\/span>\n          <\/a>\n        <\/div>\n      <\/article>\n\n      <article class=\"nech-card\">\n        <div class=\"nech-card-header\">\n          <span class=\"nech-card-number\">04<\/span>\n          <span class=\"nech-card-cluster\">Development<\/span>\n        <\/div>\n        <h3 class=\"nech-card-title\">Business Development in Poland &amp; Ukraine<\/h3>\n        <p class=\"nech-card-description\">\n          Already on the ground in Poland or Ukraine but the deal flow doesn't match the opportunity? We unlock commercial momentum through key accounts, channel structure, and partnerships tailored to how Polish and Ukrainian B2B actually buys.\n        <\/p>\n        <div class=\"nech-card-extra-wrap\">\n          <div>\n            <p class=\"nech-card-extra\">\n              <strong>What you get:<\/strong> identification and negotiation of strategic partnerships, key account development plan, channel structure (direct, distributor, integrator), BD process and pipeline framework, and optional embedded commercial representation on the ground in Warsaw or Kyiv.\n            <\/p>\n          <\/div>\n        <\/div>\n        <div class=\"nech-card-link-wrap\">\n          <span class=\"nech-card-hint\">Hover to see more<\/span>\n          <a href=\"https:\/\/thenech.com\/en\/business-development-poland\/\" class=\"nech-card-link\">\n            <span>See details<\/span>\n            <span class=\"arrow\">\u2192<\/span>\n          <\/a>\n        <\/div>\n      <\/article>\n\n      <article class=\"nech-card\">\n        <div class=\"nech-card-header\">\n          <span class=\"nech-card-number\">05<\/span>\n          <span class=\"nech-card-cluster\">Sales<\/span>\n        <\/div>\n        <h3 class=\"nech-card-title\">B2B Sales Development in Poland &amp; Ukraine<\/h3>\n        <p class=\"nech-card-description\">\n          Missing a predictable B2B pipeline in Poland or Ukraine? We build the sales system end-to-end \u2014 from value proposition to conversion funnel, with concrete acquisition channels and a closing process tuned to how local buyers make decisions.\n        <\/p>\n        <div class=\"nech-card-extra-wrap\">\n          <div>\n            <p class=\"nech-card-extra\">\n              <strong>What you get:<\/strong> a defined Ideal Customer Profile (ICP) for the local market, acquisition channel map, sales conversation playbook, KPIs, and a sales dashboard. We implement alongside your team \u2014 no documents left in drawers.\n            <\/p>\n          <\/div>\n        <\/div>\n        <div class=\"nech-card-link-wrap\">\n          <span class=\"nech-card-hint\">Hover to see more<\/span>\n          <a href=\"https:\/\/thenech.com\/en\/sales-development-poland\/\" class=\"nech-card-link\">\n            <span>See details<\/span>\n            <span class=\"arrow\">\u2192<\/span>\n          <\/a>\n        <\/div>\n      <\/article>\n\n      <article class=\"nech-card\">\n        <div class=\"nech-card-header\">\n          <span class=\"nech-card-number\">06<\/span>\n          <span class=\"nech-card-cluster\">Expansion<\/span>\n        <\/div>\n        <h3 class=\"nech-card-title\">Expansion Beyond Poland &amp; Ukraine<\/h3>\n        <p class=\"nech-card-description\">\n          Operations in Poland or Ukraine running well, and now looking at the broader EU as the next step? We combine expansion strategy with practical execution \u2014 from market analysis to first customers on the new ground.\n        <\/p>\n        <div class=\"nech-card-extra-wrap\">\n          <div>\n            <p class=\"nech-card-extra\">\n              <strong>Markets we know firsthand:<\/strong> PL, UA, DE, ES, IT, and Canada. Covers market analysis, entry model, legal and tax considerations, local team building, and first commercial contracts. Engagement: 6\u201312 months.\n            <\/p>\n          <\/div>\n        <\/div>\n        <div class=\"nech-card-link-wrap\">\n          <span class=\"nech-card-hint\">Hover to see more<\/span>\n          <a href=\"https:\/\/thenech.com\/en\/market-expansion-strategy\/\" class=\"nech-card-link\">\n            <span>See details<\/span>\n            <span class=\"arrow\">\u2192<\/span>\n          <\/a>\n        <\/div>\n      <\/article>\n\n    <\/div>\n\n    <div class=\"nech-bottom-cta\">\n      <h3>Let's talk about your entry into Poland or Ukraine<\/h3>\n      <p>A 30-minute consultation, no strings attached. You'll leave with a concrete read on which market fits first, what to expect, and what the next step looks like for your business.<\/p>\n      <a href=\"https:\/\/thenech.com\/en\/contact\/\" class=\"nech-bottom-cta-btn\">\n        <span>Book a consultation<\/span>\n        <span class=\"arrow\">\u2192<\/span>\n      <\/a>\n      <div class=\"nech-bottom-cta-meta\">\n        <span>No commitment<\/span>\n        <span>30 minutes<\/span>\n        <span>Concrete insights<\/span>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<script>\n(function() {\n  var els = document.querySelectorAll('.nech-card, .nech-section-header, .nech-bottom-cta');\n\n  if (typeof IntersectionObserver === 'undefined') {\n    els.forEach(function(el) { el.classList.add('is-visible'); });\n    return;\n  }\n\n  var observer = new IntersectionObserver(function(entries) {\n    entries.forEach(function(entry) {\n      if (entry.isIntersecting) {\n        entry.target.classList.add('is-visible');\n        observer.unobserve(entry.target);\n      }\n    });\n  }, { threshold: 0.12, rootMargin: '0px 0px -40px 0px' });\n\n  els.forEach(function(el) { observer.observe(el); });\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75d9503 e-flex e-con-boxed e-con e-parent\" data-id=\"75d9503\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5f10b elementor-widget elementor-widget-html\" data-id=\"1e5f10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  @keyframes fadeInUp {\n    from {\n      opacity: 0;\n      transform: translateY(40px);\n    }\n    to {\n      opacity: 1;\n      transform: translateY(0);\n    }\n  }\n\n  .consultant-block {\n    display: grid;\n    grid-template-columns: 1fr 1.2fr;\n    gap: 60px;\n    align-items: center;\n    max-width: 1200px;\n    margin: 120px auto;\n    padding: 0 40px;\n  }\n\n  .consultant-block.in-view {\n    animation: fadeInUp 0.8s ease-out forwards;\n  }\n\n  .consultant-image {\n    overflow: hidden;\n    border-radius: 12px;\n  }\n\n  .consultant-image img {\n    width: 100%;\n    max-width: 400px;\n    border-radius: 12px;\n    object-fit: cover;\n    transition: transform 0.6s ease-out;\n    box-shadow: 0 20px 60px rgba(101, 71, 141, 0.15);\n  }\n\n  .consultant-image:hover img {\n    transform: scale(1.05);\n  }\n\n  .consultant-content h2 {\n    font-family: Inter, sans-serif;\n    font-size: 40px;\n    font-weight: 700;\n    margin: 0 0 12px;\n    color: #1a1a1a;\n  }\n\n  .consultant-label {\n    font-family: Inter, sans-serif;\n    font-size: 12px;\n    color: #65476d;\n    font-weight: 700;\n    margin: 0 0 28px;\n    letter-spacing: 1px;\n    text-transform: uppercase;\n  }\n\n  .consultant-description {\n    font-family: Inter, sans-serif;\n    font-size: 16px;\n    line-height: 1.8;\n    color: #333;\n    margin: 0 0 32px;\n  }\n\n  .consultant-quote {\n    background: #f5f3ef;\n    padding: 32px;\n    border-left: 4px solid #65476d;\n    margin-bottom: 32px;\n    border-radius: 8px;\n    transition: all 0.4s ease-out;\n  }\n\n  .consultant-quote:hover {\n    transform: translateX(8px);\n    box-shadow: 0 12px 32px rgba(101, 71, 141, 0.15);\n  }\n\n  .consultant-quote p {\n    font-family: Inter, sans-serif;\n    font-size: 15px;\n    line-height: 1.7;\n    color: #1a1a1a;\n    margin: 0;\n    font-style: italic;\n  }\n\n  .consultant-stats {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 32px;\n    margin-bottom: 32px;\n  }\n\n  .consultant-stat {\n    padding: 20px;\n    border-radius: 8px;\n    background: white;\n    border: 1px solid #f0f0f0;\n    transition: all 0.3s ease-out;\n  }\n\n  .consultant-stat:hover {\n    background: #f5f3ef;\n    border-color: #65476d;\n    transform: translateY(-4px);\n    box-shadow: 0 12px 32px rgba(101, 71, 141, 0.12);\n  }\n\n  .consultant-stat-label {\n    font-family: Inter, sans-serif;\n    font-size: 11px;\n    color: #65476d;\n    font-weight: 700;\n    margin: 0 0 10px;\n    text-transform: uppercase;\n  }\n\n  .consultant-stat-value {\n    font-family: Inter, sans-serif;\n    font-size: 16px;\n    color: #1a1a1a;\n    margin: 0;\n    font-weight: 600;\n  }\n\n  \/* ===== Speaker card ===== *\/\n  .consultant-speaker {\n    position: relative;\n    background: #1a1a1a;\n    color: white;\n    padding: 28px 32px;\n    border-radius: 8px;\n    margin-bottom: 32px;\n    overflow: hidden;\n    transition: transform 0.4s ease-out, box-shadow 0.5s ease-out;\n  }\n\n  .consultant-speaker::before {\n    content: \"\";\n    position: absolute;\n    top: 0;\n    right: 0;\n    width: 120px;\n    height: 120px;\n    background: radial-gradient(circle at top right, rgba(101, 71, 141, 0.4) 0%, transparent 70%);\n    pointer-events: none;\n  }\n\n  .consultant-speaker:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 16px 40px rgba(101, 71, 141, 0.25);\n  }\n\n  .consultant-speaker-inner {\n    position: relative;\n    z-index: 1;\n    display: flex;\n    align-items: center;\n    gap: 24px;\n    flex-wrap: wrap;\n  }\n\n  .consultant-speaker-text {\n    flex: 1;\n    min-width: 200px;\n  }\n\n  .consultant-speaker-label {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    font-family: Inter, sans-serif;\n    font-size: 11px;\n    font-weight: 700;\n    color: #b89bc0;\n    letter-spacing: 1px;\n    text-transform: uppercase;\n    margin: 0 0 8px;\n  }\n\n  .consultant-speaker-label::before {\n    content: \"\";\n    width: 18px;\n    height: 1px;\n    background: #b89bc0;\n  }\n\n  .consultant-speaker-title {\n    font-family: Inter, sans-serif;\n    font-size: 18px;\n    font-weight: 600;\n    color: white;\n    margin: 0 0 6px;\n    line-height: 1.3;\n  }\n\n  .consultant-speaker-desc {\n    font-family: Inter, sans-serif;\n    font-size: 14px;\n    font-weight: 300;\n    color: rgba(255, 255, 255, 0.75);\n    line-height: 1.55;\n    margin: 0;\n  }\n\n  .consultant-speaker-link {\n    display: inline-flex;\n    align-items: center;\n    gap: 10px;\n    padding: 12px 22px;\n    background: white;\n    color: #1a1a1a !important;\n    text-decoration: none !important;\n    font-family: Inter, sans-serif;\n    font-size: 13px;\n    font-weight: 600;\n    letter-spacing: 0.3px;\n    border-radius: 6px;\n    transition: all 0.3s ease-out;\n    white-space: nowrap;\n    flex-shrink: 0;\n  }\n\n  .consultant-speaker-link:hover {\n    background: #65476d;\n    color: white !important;\n    transform: translateX(4px);\n  }\n\n  .consultant-speaker-link .arrow {\n    transition: transform 0.3s ease-out;\n    line-height: 1;\n  }\n\n  .consultant-speaker-link:hover .arrow {\n    transform: translateX(4px);\n  }\n\n  \/* ===== CTA row ===== *\/\n  .consultant-cta-row {\n    display: flex;\n    gap: 14px;\n    flex-wrap: wrap;\n    align-items: center;\n  }\n\n  .consultant-cta {\n    display: inline-block;\n    padding: 16px 40px;\n    background: #65476d;\n    color: white;\n    text-decoration: none;\n    font-family: Inter, sans-serif;\n    font-size: 14px;\n    font-weight: 700;\n    border-radius: 8px;\n    transition: all 0.3s;\n    letter-spacing: 0.5px;\n    text-transform: uppercase;\n    border: none;\n    cursor: pointer;\n  }\n\n  .consultant-cta:hover {\n    background: #7d5a85;\n    color: white;\n    transform: translateY(-3px);\n    box-shadow: 0 20px 48px rgba(101, 71, 141, 0.35);\n  }\n\n  @media (max-width: 768px) {\n    .consultant-block {\n      grid-template-columns: 1fr;\n    }\n\n    .consultant-content h2 {\n      font-size: 28px;\n    }\n\n    .consultant-stats {\n      grid-template-columns: 1fr;\n    }\n\n    .consultant-speaker {\n      padding: 24px 24px 28px;\n    }\n\n    .consultant-speaker-inner {\n      flex-direction: column;\n      align-items: flex-start;\n      gap: 18px;\n    }\n\n    .consultant-speaker-link {\n      width: 100%;\n      justify-content: center;\n    }\n\n    .consultant-cta-row {\n      flex-direction: column;\n      width: 100%;\n    }\n\n    .consultant-cta {\n      width: 100%;\n      text-align: center;\n    }\n  }\n<\/style>\n\n<section class=\"consultant-block\">\n  \n  <div class=\"consultant-image\">\n    <img decoding=\"async\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/ADC91D38-A888-41CD-BF9D-370CF9A15F56_1_105_c.jpeg\" alt=\"Dima V. Nechyporenko \u2014 B2B advisor for companies entering and scaling in Poland\" loading=\"lazy\">\n  <\/div>\n\n  <article class=\"consultant-content\">\n    <h2>Dima V. Nechyporenko<\/h2>\n    \n    <p class=\"consultant-label\">B2B Advisor \u2022 Warsaw, Poland<\/p>\n\n    <p class=\"consultant-description\">\n      19 years of experience in business strategy, sales development, and B2B execution. I help international companies enter the Polish market and scale across the EU and Ukraine \u2014 combining structured strategy with hands-on commercial work on the ground. The focus is always the same: turning the decision to grow into measurable commercial outcomes.\n    <\/p>\n\n    <blockquote class=\"consultant-quote\">\n      <p>\"I help international companies grow their business strategically and effectively \u2014 from shaping the offer, through building sales, to implementing and scaling operations in a new market.\"<\/p>\n    <\/blockquote>\n\n    <div class=\"consultant-stats\">\n      <div class=\"consultant-stat\">\n        <p class=\"consultant-stat-label\">Markets I've worked in<\/p>\n        <p class=\"consultant-stat-value\">Poland, EU, Ukraine, Canada, UAE<\/p>\n      <\/div>\n      <div class=\"consultant-stat\">\n        <p class=\"consultant-stat-label\">Areas of expertise<\/p>\n        <p class=\"consultant-stat-value\">Strategy, sales, execution, scaling<\/p>\n      <\/div>\n    <\/div>\n\n    <aside class=\"consultant-speaker\">\n      <div class=\"consultant-speaker-inner\">\n        <div class=\"consultant-speaker-text\">\n          <p class=\"consultant-speaker-label\">Also a business speaker<\/p>\n          <h3 class=\"consultant-speaker-title\">Invite Dima to speak at your event<\/h3>\n          <p class=\"consultant-speaker-desc\">Keynotes, panels, and executive workshops on market entry to Poland and Ukraine, B2B sales, and international scaling.<\/p>\n        <\/div>\n        <a href=\"https:\/\/thenech.com\/en\/business-speaker\/\" class=\"consultant-speaker-link\">\n          <span>See speaker page<\/span>\n          <span class=\"arrow\" aria-hidden=\"true\">\u2192<\/span>\n        <\/a>\n      <\/div>\n    <\/aside>\n\n    <div class=\"consultant-cta-row\">\n      <a href=\"https:\/\/www.linkedin.com\/in\/dmytronch\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"consultant-cta\">\n        LinkedIn Profile\n      <\/a>\n    <\/div>\n  <\/article>\n\n<\/section>\n\n<script>\n  const observerOptions = {\n    threshold: 0.2\n  };\n\n  const observer = new IntersectionObserver(function(entries) {\n    entries.forEach(entry => {\n      if (entry.isIntersecting) {\n        entry.target.classList.add('in-view');\n        observer.unobserve(entry.target);\n      }\n    });\n  }, observerOptions);\n\n  const block = document.querySelector('.consultant-block');\n  if (block) {\n    observer.observe(block);\n  }\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d39759e e-flex e-con-boxed e-con e-parent\" data-id=\"d39759e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b98f55 elementor-widget elementor-widget-html\" data-id=\"5b98f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n  .nech-why {\n    --nech-accent: #65476D;\n    --nech-accent-dark: #4a3252;\n    --nech-dark: #1A1A1A;\n    --nech-text: #2A2A2A;\n    --nech-muted: #6B6B6B;\n    --nech-muted-2: #8A8A8A;\n    --nech-white: #FFFFFF;\n    --nech-cream: #F5F3EF;\n    --nech-border: #ECEAE6;\n    --nech-border-strong: #DCD9D2;\n    --nech-num-soft: #E5E1D9;\n    --nech-font: 'Inter', -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n    --nech-ease: cubic-bezier(0.16, 1, 0.3, 1);\n\n    background: var(--nech-white);\n    padding: 0 24px 80px;\n    font-family: var(--nech-font);\n    color: var(--nech-text);\n    overflow: hidden;\n    position: relative;\n  }\n\n  .nech-why *,\n  .nech-why *::before,\n  .nech-why *::after {\n    box-sizing: border-box;\n  }\n\n  .nech-why-inner {\n    max-width: 1240px;\n    margin: 0 auto;\n  }\n\n  \/* ===== Header ===== *\/\n  .nech-why-header {\n    max-width: 820px;\n    margin: 0 auto 56px;\n    text-align: center;\n    opacity: 0;\n    transform: translateY(28px);\n    transition: opacity 1s var(--nech-ease), transform 1s var(--nech-ease);\n  }\n\n  .nech-why-header.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .nech-why-eyebrow {\n    display: inline-flex;\n    align-items: center;\n    gap: 14px;\n    font-family: var(--nech-font);\n    font-size: 12px;\n    font-weight: 500;\n    letter-spacing: 0.22em;\n    text-transform: uppercase;\n    color: var(--nech-accent);\n    margin-bottom: 20px;\n  }\n\n  .nech-why-eyebrow::before,\n  .nech-why-eyebrow::after {\n    content: \"\";\n    width: 28px;\n    height: 1px;\n    background: var(--nech-accent);\n    opacity: 0.5;\n  }\n\n  .nech-why-title {\n    font-family: var(--nech-font);\n    font-size: clamp(26px, 4vw, 46px);\n    font-weight: 600;\n    line-height: 1.14;\n    letter-spacing: -0.025em;\n    color: var(--nech-dark);\n    margin: 0 0 16px;\n  }\n\n  .nech-why-title em {\n    font-style: normal;\n    color: var(--nech-accent);\n    position: relative;\n    white-space: nowrap;\n  }\n\n  .nech-why-title em::after {\n    content: \"\";\n    position: absolute;\n    left: 0;\n    bottom: 0.06em;\n    width: 100%;\n    height: 2px;\n    background: var(--nech-accent);\n    transform: scaleX(0);\n    transform-origin: left;\n    transition: transform 1.2s var(--nech-ease) 0.4s;\n  }\n\n  .nech-why-header.is-visible .nech-why-title em::after {\n    transform: scaleX(1);\n  }\n\n  .nech-why-subtitle {\n    font-family: var(--nech-font);\n    font-size: 16.5px;\n    font-weight: 300;\n    line-height: 1.6;\n    color: var(--nech-muted);\n    margin: 0;\n  }\n\n  \/* ===== Cards grid ===== *\/\n  .nech-why-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 20px;\n    margin-bottom: 64px;\n    align-items: stretch;\n  }\n\n  .nech-why-card {\n    --reveal-delay: 0s;\n    position: relative;\n    background: var(--nech-white);\n    border: 1px solid var(--nech-border);\n    padding: 40px 32px 36px;\n    display: flex;\n    flex-direction: column;\n    overflow: hidden;\n    opacity: 0;\n    transform: translateY(40px);\n    transition:\n      opacity 0.9s var(--nech-ease) var(--reveal-delay),\n      transform 0.9s var(--nech-ease) var(--reveal-delay),\n      border-color 0.5s ease,\n      box-shadow 0.6s var(--nech-ease);\n  }\n\n  .nech-why-card.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .nech-why-card:nth-child(1) { --reveal-delay: 0s; }\n  .nech-why-card:nth-child(2) { --reveal-delay: 0.08s; }\n  .nech-why-card:nth-child(3) { --reveal-delay: 0.16s; }\n  .nech-why-card:nth-child(4) { --reveal-delay: 0.24s; }\n  .nech-why-card:nth-child(5) { --reveal-delay: 0.32s; }\n  .nech-why-card:nth-child(6) { --reveal-delay: 0.40s; }\n\n  \/* Top accent line \u2014 grows on hover *\/\n  .nech-why-card::before {\n    content: \"\";\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 0;\n    height: 2px;\n    background: var(--nech-accent);\n    transition: width 0.6s var(--nech-ease);\n  }\n\n  \/* Subtle corner mark *\/\n  .nech-why-card::after {\n    content: \"\";\n    position: absolute;\n    top: 22px;\n    right: 22px;\n    width: 5px;\n    height: 5px;\n    border: 1px solid var(--nech-border-strong);\n    border-radius: 50%;\n    transition: background-color 0.4s ease, border-color 0.4s ease, transform 0.5s var(--nech-ease);\n  }\n\n  .nech-why-card:hover {\n    border-color: var(--nech-border-strong);\n    box-shadow:\n      0 24px 48px -16px rgba(26, 26, 26, 0.10),\n      0 8px 24px -8px rgba(101, 71, 109, 0.06);\n    transform: translateY(-6px);\n  }\n\n  .nech-why-card:hover::before {\n    width: 100%;\n  }\n\n  .nech-why-card:hover::after {\n    background-color: var(--nech-accent);\n    border-color: var(--nech-accent);\n    transform: scale(1.4);\n  }\n\n  .nech-why-num {\n    font-family: var(--nech-font);\n    font-size: 40px;\n    font-weight: 600;\n    line-height: 1;\n    letter-spacing: -0.025em;\n    color: var(--nech-num-soft);\n    margin-bottom: 22px;\n    font-variant-numeric: tabular-nums;\n    transition: color 0.45s ease, transform 0.5s var(--nech-ease);\n  }\n\n  .nech-why-card:hover .nech-why-num {\n    color: var(--nech-accent);\n    transform: translateY(-2px);\n  }\n\n  .nech-why-card-title {\n    font-family: var(--nech-font);\n    font-size: clamp(17px, 1.7vw, 20px);\n    font-weight: 600;\n    line-height: 1.3;\n    letter-spacing: -0.012em;\n    color: var(--nech-dark);\n    margin: 0 0 12px;\n  }\n\n  .nech-why-card-text {\n    font-family: var(--nech-font);\n    font-size: 14.5px;\n    font-weight: 300;\n    line-height: 1.7;\n    color: var(--nech-muted);\n    margin: 0;\n  }\n\n  .nech-why-card-text strong {\n    font-weight: 500;\n    color: var(--nech-dark);\n  }\n\n  \/* ===== Bottom CTA ===== *\/\n  .nech-why-cta {\n    background: var(--nech-cream);\n    padding: 56px 48px;\n    text-align: center;\n    opacity: 0;\n    transform: translateY(28px);\n    transition: opacity 1s var(--nech-ease), transform 1s var(--nech-ease);\n  }\n\n  .nech-why-cta.is-visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .nech-why-cta-eyebrow {\n    display: inline-block;\n    font-family: var(--nech-font);\n    font-size: 12px;\n    font-weight: 500;\n    letter-spacing: 0.22em;\n    text-transform: uppercase;\n    color: var(--nech-accent);\n    margin-bottom: 18px;\n  }\n\n  .nech-why-cta h3 {\n    font-family: var(--nech-font);\n    font-size: clamp(24px, 3.2vw, 34px);\n    font-weight: 600;\n    line-height: 1.2;\n    letter-spacing: -0.022em;\n    color: var(--nech-dark);\n    margin: 0 0 14px;\n  }\n\n  .nech-why-cta p {\n    font-family: var(--nech-font);\n    font-size: 15.5px;\n    font-weight: 300;\n    line-height: 1.65;\n    color: var(--nech-muted);\n    max-width: 620px;\n    margin: 0 auto 28px;\n  }\n\n  \/* Primary button \u2014 locked color states *\/\n  .nech-why-cta-btn,\n  .nech-why-cta-btn:link,\n  .nech-why-cta-btn:visited,\n  .nech-why-cta-btn:hover,\n  .nech-why-cta-btn:focus,\n  .nech-why-cta-btn:active {\n    position: relative;\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    gap: 14px;\n    background: var(--nech-dark);\n    color: var(--nech-white) !important;\n    padding: 16px 38px;\n    font-family: var(--nech-font) !important;\n    font-size: 14.5px;\n    font-weight: 500;\n    letter-spacing: 0.04em;\n    text-decoration: none !important;\n    border: none;\n    cursor: pointer;\n    overflow: hidden;\n    isolation: isolate;\n    min-height: 52px;\n    transition: transform 0.4s var(--nech-ease), box-shadow 0.5s var(--nech-ease);\n  }\n\n  .nech-why-cta-btn span,\n  .nech-why-cta-btn:hover span,\n  .nech-why-cta-btn:focus span,\n  .nech-why-cta-btn:visited span,\n  .nech-why-cta-btn:active span {\n    color: var(--nech-white) !important;\n    position: relative;\n    z-index: 1;\n  }\n\n  .nech-why-cta-btn::before {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    background: var(--nech-accent);\n    transform: translateY(101%);\n    transition: transform 0.5s var(--nech-ease);\n    z-index: 0;\n  }\n\n  .nech-why-cta-btn:hover {\n    transform: translateY(-3px);\n    box-shadow: 0 18px 36px -10px rgba(101, 71, 109, 0.35);\n  }\n\n  .nech-why-cta-btn:hover::before {\n    transform: translateY(0);\n  }\n\n  .nech-why-cta-btn .arrow {\n    display: inline-block;\n    transition: transform 0.4s var(--nech-ease);\n  }\n\n  .nech-why-cta-btn:hover .arrow {\n    transform: translateX(6px);\n  }\n\n  \/* Meta dots row *\/\n  .nech-why-cta-meta {\n    display: flex;\n    justify-content: center;\n    gap: 28px;\n    margin-top: 22px;\n    flex-wrap: wrap;\n  }\n\n  .nech-why-cta-meta span {\n    font-family: var(--nech-font);\n    font-size: 12.5px;\n    font-weight: 400;\n    letter-spacing: 0.04em;\n    color: var(--nech-muted);\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n  }\n\n  .nech-why-cta-meta span::before {\n    content: \"\";\n    width: 4px;\n    height: 4px;\n    background: var(--nech-accent);\n    border-radius: 50%;\n    flex-shrink: 0;\n  }\n\n  \/* ===== TABLET ===== *\/\n  @media (max-width: 1024px) {\n    .nech-why-grid {\n      grid-template-columns: repeat(2, 1fr);\n      gap: 18px;\n    }\n  }\n\n  @media (max-width: 960px) {\n    .nech-why { padding: 0 28px 64px; }\n    .nech-why-header { margin-bottom: 44px; }\n    .nech-why-grid { margin-bottom: 52px; }\n    .nech-why-card { padding: 36px 28px 32px; }\n    .nech-why-num { font-size: 36px; margin-bottom: 18px; }\n    .nech-why-cta { padding: 48px 32px; }\n  }\n\n  \/* ===== MOBILE ===== *\/\n  @media (max-width: 640px) {\n    .nech-why { padding: 0 20px 52px; }\n    .nech-why-eyebrow {\n      font-size: 11px;\n      letter-spacing: 0.2em;\n      margin-bottom: 16px;\n    }\n    .nech-why-header { margin-bottom: 36px; }\n    .nech-why-grid {\n      grid-template-columns: 1fr;\n      gap: 12px;\n      margin-bottom: 40px;\n    }\n    .nech-why-card {\n      padding: 32px 24px 28px;\n    }\n    .nech-why-card::after {\n      top: 18px;\n      right: 18px;\n    }\n    .nech-why-num {\n      font-size: 32px;\n      margin-bottom: 16px;\n    }\n    .nech-why-card-title {\n      font-size: 17px;\n      margin-bottom: 10px;\n    }\n    .nech-why-card-text {\n      font-size: 14px;\n      line-height: 1.65;\n    }\n    .nech-why-cta {\n      padding: 40px 24px;\n    }\n    .nech-why-cta p { font-size: 15px; }\n    .nech-why-cta-meta {\n      gap: 12px 20px;\n      margin-top: 20px;\n    }\n    .nech-why-cta-meta span { font-size: 12px; }\n  }\n\n  \/* ===== SMALL MOBILE ===== *\/\n  @media (max-width: 400px) {\n    .nech-why { padding: 0 16px 44px; }\n    .nech-why-card {\n      padding: 28px 20px 24px;\n    }\n    .nech-why-num { font-size: 28px; }\n    .nech-why-cta {\n      padding: 36px 20px;\n    }\n    .nech-why-cta-btn {\n      padding: 14px 26px;\n      width: 100%;\n      max-width: 320px;\n    }\n    .nech-why-cta-meta {\n      flex-direction: column;\n      align-items: center;\n      gap: 8px;\n    }\n    .nech-why-eyebrow::after { display: none; }\n  }\n\n  \/* Reduced motion *\/\n  @media (prefers-reduced-motion: reduce) {\n    .nech-why *,\n    .nech-why *::before,\n    .nech-why *::after {\n      transition-duration: 0.01ms !important;\n      animation-duration: 0.01ms !important;\n    }\n    .nech-why-header,\n    .nech-why-card,\n    .nech-why-cta {\n      opacity: 1 !important;\n      transform: none !important;\n    }\n  }\n<\/style>\n\n<section class=\"nech-why\">\n  <div class=\"nech-why-inner\">\n\n    <header class=\"nech-why-header\">\n      <div class=\"nech-why-eyebrow\">Why us<\/div>\n      <h2 class=\"nech-why-title\">\n        Six things that set <em>our advisory<\/em> apart\n      <\/h2>\n      <p class=\"nech-why-subtitle\">\n        Less theory, more execution. No off-the-shelf templates, no hiding behind a team of juniors.\n      <\/p>\n    <\/header>\n\n    <div class=\"nech-why-grid\">\n\n      <article class=\"nech-why-card\">\n        <div class=\"nech-why-num\">01<\/div>\n        <h3 class=\"nech-why-card-title\">You work directly with the partner<\/h3>\n        <p class=\"nech-why-card-text\">\n          We don't hand projects off to junior consultants or subcontractors. Every client works directly with the <strong>lead partner<\/strong> \u2014 from the first conversation to the final implementation. It's our principle, not a marketing line.\n        <\/p>\n      <\/article>\n\n      <article class=\"nech-why-card\">\n        <div class=\"nech-why-num\">02<\/div>\n        <h3 class=\"nech-why-card-title\">B2B is our only specialisation<\/h3>\n        <p class=\"nech-why-card-text\">\n          We don't work with e-commerce, retail, or consumer apps. All <strong>19 years of experience<\/strong> have been spent with B2B companies \u2014 primarily in technical, energy, industrial, and professional services sectors.\n        <\/p>\n      <\/article>\n\n      <article class=\"nech-why-card\">\n        <div class=\"nech-why-num\">03<\/div>\n        <h3 class=\"nech-why-card-title\">Strategy and execution \u2014 one team<\/h3>\n        <p class=\"nech-why-card-text\">\n          Most consultants deliver a document and disappear. We stay until the work is done \u2014 from first commercial meetings to signed contracts. <strong>Voltage Group<\/strong> signed its first EU-market contract within 3 months of starting work.\n        <\/p>\n      <\/article>\n\n      <article class=\"nech-why-card\">\n        <div class=\"nech-why-num\">04<\/div>\n        <h3 class=\"nech-why-card-title\">International reach across 3 languages<\/h3>\n        <p class=\"nech-why-card-text\">\n          We work with companies across Poland, Ukraine, the EU, Canada, and the UAE \u2014 directly in three languages: <strong>Polish, English, and Ukrainian<\/strong>. Your expansion doesn't require coordinating multiple advisors or translators.\n        <\/p>\n      <\/article>\n\n      <article class=\"nech-why-card\">\n        <div class=\"nech-why-num\">05<\/div>\n        <h3 class=\"nech-why-card-title\">Tailored approach, not a template<\/h3>\n        <p class=\"nech-why-card-text\">\n          Every engagement starts with diagnosis, not a template. Industry, growth stage, business model, target customer \u2014 all of it shapes the strategy. You <strong>won't get \"best practices\"<\/strong> recycled from a different sector.\n        <\/p>\n      <\/article>\n\n      <article class=\"nech-why-card\">\n        <div class=\"nech-why-num\">06<\/div>\n        <h3 class=\"nech-why-card-title\">Real case studies, not promises<\/h3>\n        <p class=\"nech-why-card-text\">\n          Voltage Group \u2014 <strong>65+ MW delivered across 4 EU markets<\/strong> in the first year. Ostapiv Dachy \u2014 from zero visibility to contracts with developers. Every case is documented \u2014 with figures and reference contacts available on request.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n    <div class=\"nech-why-cta\">\n      <span class=\"nech-why-cta-eyebrow\">First step<\/span>\n      <h3>We start with a conversation<\/h3>\n      <p>30 minutes, free of charge, no commitment. We want to understand your situation: where you are now, where you want to grow, and what's genuinely blocking that growth. You'll leave the call with concrete takeaways \u2014 even if you decide not to work with us.<\/p>\n      <a href=\"https:\/\/thenech.com\/en\/contact\/\" class=\"nech-why-cta-btn\">\n        <span>Book a consultation<\/span>\n        <span class=\"arrow\">\u2192<\/span>\n      <\/a>\n      <div class=\"nech-why-cta-meta\">\n        <span>No commitment<\/span>\n        <span>30 minutes<\/span>\n        <span>Concrete takeaways<\/span>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<script>\n(function() {\n  var els = document.querySelectorAll('.nech-why-header, .nech-why-card, .nech-why-cta');\n\n  if (typeof IntersectionObserver === 'undefined') {\n    els.forEach(function(el) { el.classList.add('is-visible'); });\n    return;\n  }\n\n  var observer = new IntersectionObserver(function(entries) {\n    entries.forEach(function(entry) {\n      if (entry.isIntersecting) {\n        entry.target.classList.add('is-visible');\n        observer.unobserve(entry.target);\n      }\n    });\n  }, { threshold: 0.12, rootMargin: '0px 0px -40px 0px' });\n\n  els.forEach(function(el) { observer.observe(el); });\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"104fe41\" class=\"e-104fe41-9afbd1f e-heading-base\" data-e-type=\"widget\" data-id=\"104fe41\"><\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-913716e e-flex e-con-boxed e-con e-parent\" data-id=\"913716e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8f43f elementor-widget elementor-widget-html\" data-id=\"ec8f43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": [\"Organization\", \"ProfessionalService\"],\n      \"@id\": \"https:\/\/thenech.com\/#organization\",\n      \"name\": \"the nech\",\n      \"alternateName\": \"the nech advisory\",\n      \"url\": \"https:\/\/thenech.com\/\",\n      \"logo\": {\n        \"@type\": \"ImageObject\",\n        \"@id\": \"https:\/\/thenech.com\/#logo\",\n        \"url\": \"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/logo.png\",\n        \"contentUrl\": \"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/logo.png\",\n        \"caption\": \"the nech\"\n      },\n      \"image\": {\n        \"@id\": \"https:\/\/thenech.com\/#logo\"\n      },\n      \"description\": \"B2B advisory firm based in Warsaw, helping international companies enter and scale in Poland and Ukraine. Strategy, partner sourcing, business development, sales, and market expansion across the EU.\",\n      \"slogan\": \"A well-designed strategy is only the beginning. What truly matters is its effective execution on the ground.\",\n      \"founder\": {\n        \"@id\": \"https:\/\/thenech.com\/#dmytro\"\n      },\n      \"foundingLocation\": {\n        \"@type\": \"Place\",\n        \"address\": {\n          \"@type\": \"PostalAddress\",\n          \"addressLocality\": \"Warsaw\",\n          \"addressCountry\": \"PL\"\n        }\n      },\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"streetAddress\": \"ul. Williama Lindleya 16\",\n        \"postalCode\": \"02-013\",\n        \"addressLocality\": \"Warsaw\",\n        \"addressRegion\": \"Mazowieckie\",\n        \"addressCountry\": \"PL\"\n      },\n      \"email\": \"info@thenech.com\",\n      \"telephone\": \"+48733765023\",\n      \"areaServed\": [\n        { \"@type\": \"Country\", \"name\": \"Poland\" },\n        { \"@type\": \"Country\", \"name\": \"Ukraine\" },\n        { \"@type\": \"Country\", \"name\": \"Germany\" },\n        { \"@type\": \"Country\", \"name\": \"Spain\" },\n        { \"@type\": \"Country\", \"name\": \"Italy\" },\n        { \"@type\": \"Place\", \"name\": \"European Union\" }\n      ],\n      \"knowsLanguage\": [\"en\", \"pl\", \"uk\"],\n      \"knowsAbout\": [\n        \"B2B business strategy\",\n        \"Market entry Poland\",\n        \"Market entry Ukraine\",\n        \"B2B sales development\",\n        \"Partner sourcing Poland Ukraine\",\n        \"International business expansion\",\n        \"EU market entry\",\n        \"Business plan development\",\n        \"Energy sector business development\",\n        \"Construction sector consulting\",\n        \"B2B partnership development\",\n        \"Cross-border B2B advisory\"\n      ],\n      \"hasOfferCatalog\": {\n        \"@type\": \"OfferCatalog\",\n        \"name\": \"Advisory services for B2B companies in Poland and Ukraine\",\n        \"itemListElement\": [\n          {\n            \"@type\": \"Offer\",\n            \"itemOffered\": {\n              \"@type\": \"Service\",\n              \"name\": \"Market Entry: Poland & Ukraine\",\n              \"url\": \"https:\/\/thenech.com\/en\/polish-market-entry\/\",\n              \"description\": \"Market analysis, entry-model selection, and risk assessment for international companies considering Poland or Ukraine as their next market.\",\n              \"serviceType\": \"Market entry advisory\",\n              \"areaServed\": [\n                { \"@type\": \"Country\", \"name\": \"Poland\" },\n                { \"@type\": \"Country\", \"name\": \"Ukraine\" }\n              ],\n              \"provider\": { \"@id\": \"https:\/\/thenech.com\/#organization\" }\n            }\n          },\n          {\n            \"@type\": \"Offer\",\n            \"itemOffered\": {\n              \"@type\": \"Service\",\n              \"name\": \"Business Strategy for Poland & Ukraine\",\n              \"url\": \"https:\/\/thenech.com\/en\/business-strategy\/\",\n              \"description\": \"Strategy built on real local data \u2014 positioning, competitive intelligence, and a 12\u201324 month growth plan tuned for the Polish and Ukrainian B2B markets.\",\n              \"serviceType\": \"Business strategy consulting\",\n              \"areaServed\": [\n                { \"@type\": \"Country\", \"name\": \"Poland\" },\n                { \"@type\": \"Country\", \"name\": \"Ukraine\" }\n              ],\n              \"provider\": { \"@id\": \"https:\/\/thenech.com\/#organization\" }\n            }\n          },\n          {\n            \"@type\": \"Offer\",\n            \"itemOffered\": {\n              \"@type\": \"Service\",\n              \"name\": \"Partner Sourcing: Poland & Ukraine\",\n              \"url\": \"https:\/\/thenech.com\/en\/partner-sourcing-poland-ukraine\/\",\n              \"description\": \"Identification, vetting, and introduction of distributors, integrators, and strategic partners in Poland and Ukraine. Includes due diligence, warm introductions, and support through first commercial negotiations.\",\n              \"serviceType\": \"Partner sourcing and B2B matchmaking\",\n              \"areaServed\": [\n                { \"@type\": \"Country\", \"name\": \"Poland\" },\n                { \"@type\": \"Country\", \"name\": \"Ukraine\" }\n              ],\n              \"provider\": { \"@id\": \"https:\/\/thenech.com\/#organization\" }\n            }\n          },\n          {\n            \"@type\": \"Offer\",\n            \"itemOffered\": {\n              \"@type\": \"Service\",\n              \"name\": \"Business Development in Poland & Ukraine\",\n              \"url\": \"https:\/\/thenech.com\/en\/business-development-poland\/\",\n              \"description\": \"Strategic partnerships, key account development, and channel structure tailored to how Polish and Ukrainian B2B actually buys. Optional embedded commercial representation on the ground in Warsaw or Kyiv.\",\n              \"serviceType\": \"Business development\",\n              \"areaServed\": [\n                { \"@type\": \"Country\", \"name\": \"Poland\" },\n                { \"@type\": \"Country\", \"name\": \"Ukraine\" }\n              ],\n              \"provider\": { \"@id\": \"https:\/\/thenech.com\/#organization\" }\n            }\n          },\n          {\n            \"@type\": \"Offer\",\n            \"itemOffered\": {\n              \"@type\": \"Service\",\n              \"name\": \"B2B Sales Development in Poland & Ukraine\",\n              \"url\": \"https:\/\/thenech.com\/en\/sales-development-poland\/\",\n              \"description\": \"End-to-end B2B sales system \u2014 ICP, acquisition channels, sales playbook, KPIs, and pipeline framework tuned to how Polish and Ukrainian buyers make decisions.\",\n              \"serviceType\": \"Sales development\",\n              \"areaServed\": [\n                { \"@type\": \"Country\", \"name\": \"Poland\" },\n                { \"@type\": \"Country\", \"name\": \"Ukraine\" }\n              ],\n              \"provider\": { \"@id\": \"https:\/\/thenech.com\/#organization\" }\n            }\n          },\n          {\n            \"@type\": \"Offer\",\n            \"itemOffered\": {\n              \"@type\": \"Service\",\n              \"name\": \"Market Expansion Beyond Poland & Ukraine\",\n              \"url\": \"https:\/\/thenech.com\/en\/market-expansion-strategy\/\",\n              \"description\": \"Expansion strategy and execution for companies established in Poland or Ukraine looking to scale across the broader EU. Market analysis, entry model, legal and tax considerations, local team building, and first commercial contracts.\",\n              \"serviceType\": \"International market expansion\",\n              \"areaServed\": [\n                { \"@type\": \"Place\", \"name\": \"European Union\" },\n                { \"@type\": \"Country\", \"name\": \"Germany\" },\n                { \"@type\": \"Country\", \"name\": \"Spain\" },\n                { \"@type\": \"Country\", \"name\": \"Italy\" }\n              ],\n              \"provider\": { \"@id\": \"https:\/\/thenech.com\/#organization\" }\n            }\n          }\n        ]\n      },\n      \"sameAs\": [\n        \"https:\/\/www.linkedin.com\/in\/dmytronch\/\"\n      ]\n    },\n    {\n      \"@type\": \"Person\",\n      \"@id\": \"https:\/\/thenech.com\/#dmytro\",\n      \"name\": \"Dmytro Nechyporenko\",\n      \"alternateName\": [\"Dima V. Nechyporenko\", \"\u0414\u043c\u0438\u0442\u0440\u043e \u041d\u0435\u0447\u0438\u043f\u043e\u0440\u0435\u043d\u043a\u043e\"],\n      \"givenName\": \"Dmytro\",\n      \"familyName\": \"Nechyporenko\",\n      \"jobTitle\": \"B2B Advisor, Business Speaker & Founder\",\n      \"image\": \"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/ADC91D38-A888-41CD-BF9D-370CF9A15F56_1_105_c.jpeg\",\n      \"url\": \"https:\/\/thenech.com\/en\/about-us\/\",\n      \"worksFor\": { \"@id\": \"https:\/\/thenech.com\/#organization\" },\n      \"description\": \"B2B advisor and business speaker with 19 years of experience in business strategy, sales development, and commercial execution. Helps international companies enter and scale in Poland and Ukraine \u2014 combining structured strategy with hands-on commercial work on the ground.\",\n      \"alumniOf\": {\n        \"@type\": \"EducationalOrganization\",\n        \"name\": \"Kyiv-Mohyla Business School\",\n        \"url\": \"https:\/\/kmbs.ua\/\"\n      },\n      \"knowsLanguage\": [\"en\", \"pl\", \"uk\", \"es\"],\n      \"knowsAbout\": [\n        \"B2B strategy\",\n        \"Market entry Poland\",\n        \"Market entry Ukraine\",\n        \"Partner sourcing Poland Ukraine\",\n        \"Business development\",\n        \"International business expansion\",\n        \"EU market entry\",\n        \"B2B sales development\",\n        \"Renewable energy market\",\n        \"Cross-border B2B execution\",\n        \"Business speaking and keynotes\"\n      ],\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"addressLocality\": \"Warsaw\",\n        \"addressCountry\": \"PL\"\n      },\n      \"makesOffer\": {\n        \"@type\": \"Offer\",\n        \"itemOffered\": {\n          \"@type\": \"Service\",\n          \"name\": \"Business speaking, keynotes and executive workshops\",\n          \"url\": \"https:\/\/thenech.com\/en\/business-speaker\/\",\n          \"description\": \"Keynotes, panels, and executive workshops on market entry to Poland and Ukraine, B2B sales, and international scaling.\",\n          \"serviceType\": \"Business speaking\"\n        }\n      },\n      \"sameAs\": [\n        \"https:\/\/www.linkedin.com\/in\/dmytronch\/\"\n      ]\n    },\n    {\n      \"@type\": \"WebSite\",\n      \"@id\": \"https:\/\/thenech.com\/#website\",\n      \"url\": \"https:\/\/thenech.com\/\",\n      \"name\": \"the nech\",\n      \"description\": \"B2B advisory for market entry and growth in Poland and Ukraine\",\n      \"publisher\": { \"@id\": \"https:\/\/thenech.com\/#organization\" },\n      \"inLanguage\": [\"en\", \"pl\", \"uk\"]\n    },\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\/\/thenech.com\/en\/#webpage\",\n      \"url\": \"https:\/\/thenech.com\/en\/\",\n      \"name\": \"the nech \u2014 Market Entry & Growth Advisory in Poland and Ukraine\",\n      \"isPartOf\": { \"@id\": \"https:\/\/thenech.com\/#website\" },\n      \"about\": { \"@id\": \"https:\/\/thenech.com\/#organization\" },\n      \"mainEntity\": { \"@id\": \"https:\/\/thenech.com\/#organization\" },\n      \"description\": \"Strategic B2B advisory in Warsaw for international companies entering and scaling in Poland and Ukraine, with expansion further across the EU.\",\n      \"inLanguage\": \"en\",\n      \"primaryImageOfPage\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/%D0%91%D1%96%D0%BB%D0%B8%D0%B9-%D1%84%D0%BE%D0%BD-1.png\"\n      },\n      \"potentialAction\": {\n        \"@type\": \"ContactAction\",\n        \"name\": \"Book a consultation\",\n        \"target\": \"https:\/\/thenech.com\/en\/contact\/\"\n      }\n    }\n  ]\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Warsaw \u2014 2026 the nech \u00b7 B2B advisory Market Entry Poland \u2014 B2B Advisory A well-designed strategy is only the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1054,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-74","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/pages\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":29,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/pages\/74\/revisions"}],"predecessor-version":[{"id":1584,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/pages\/74\/revisions\/1584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/media\/1054"}],"wp:attachment":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/media?parent=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}