{"id":5553,"date":"2026-11-03T09:11:19","date_gmt":"2026-11-03T08:11:19","guid":{"rendered":"https:\/\/thenech.com\/?p=5553"},"modified":"2026-11-03T09:25:13","modified_gmt":"2026-11-03T08:25:13","slug":"b2b-sales-rejection-not-personal","status":"publish","type":"post","link":"https:\/\/thenech.com\/en\/b2b-sales-rejection-not-personal\/","title":{"rendered":"Why you shouldn\u2019t take rejection in B2B sales personally"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@graph\": [\n  {\n   \"@type\": \"WebSite\",\n   \"@id\": \"https:\/\/thenech.com\/#website\",\n   \"url\": \"https:\/\/thenech.com\/\",\n   \"name\": \"the nech\",\n   \"publisher\": {\n    \"@id\": \"https:\/\/thenech.com\/#organization\"\n   }\n  },\n  {\n   \"@type\": \"Organization\",\n   \"@id\": \"https:\/\/thenech.com\/#organization\",\n   \"name\": \"the nech\",\n   \"alternateName\": [\n    \"thenech\",\n    \"thenech.com\",\n    \"the nech consulting\",\n    \"the nech Warszawa\"\n   ],\n   \"url\": \"https:\/\/thenech.com\/\",\n   \"description\": \"the nech works in Warsaw as an outsourced commercial team for B2B companies, mainly in engineering and energy.\",\n   \"disambiguatingDescription\": \"The name derives from the founder's surname, Nechyporenko. 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.tnb-h1{font-size:2.75cqw;line-height:1.04;margin:0!important}\n.tnb .tnb-ph .tnb-tag{font-size:max(10px,.82cqw)}\n.tnb .tnb-ph .tnb-rule{width:5cqw;height:max(3px,.3cqw)}\n.tnb .tnb-intro{display:flex;flex-direction:column;gap:20px;padding-top:44px;padding-bottom:56px}\n.tnb .tnb-intro .tnb-lead{max-width:860px}\n@media (min-width:1025px){.tnb .tnb-intro .tnb-lead{font-size:19.5px}}\n@media (max-width:767px){\n.tnb .tnb-ph-crumbs{padding-top:20px;padding-bottom:4px}\n.tnb .tnb-ph{padding-top:12px;display:flex;flex-direction:column}\n.tnb .tnb-ph-txt{position:relative;left:auto;top:auto;width:auto;padding:0 20px;gap:12px;order:-1}\n.tnb .tnb-ph .tnb-h1{font-size:clamp(26px,7.6vw,32px)}\n.tnb .tnb-ph .tnb-tag{font-size:10.5px}\n.tnb .tnb-ph .tnb-rule{width:56px;height:4px}\n.tnb .tnb-ph-img{width:178%;margin-left:-78%;margin-top:-18px}\n.tnb .tnb-intro{padding-top:28px;padding-bottom:40px;gap:16px}\n}\n<\/style>\n\n<article class=\"tnb\">\n\n<section id=\"top\" class=\"tnb-ph-sec\">\n<div class=\"tnb-wrap tnb-ph-crumbs\"><nav class=\"tnb-crumb\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Home<\/a> \/ <a href=\"https:\/\/thenech.com\/en\/insights\/\">Insights<\/a> \/ <span>Rejection is not personal<\/span><\/nav><\/div>\n<div class=\"tnb-ph\">\n<img fetchpriority=\"high\" class=\"tnb-ph-img\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/11\/vidmova-v-b2b-prodazhakh-ne-osobysto.webp\" width=\"1672\" height=\"941\" alt=\"Dima V. Nechyporenko, founder of the nech\" fetchpriority=\"high\" decoding=\"async\">\n<div class=\"tnb-ph-txt\">\n<p class=\"tnb-tag\">B2B sales<\/p>\n<h1 class=\"tnb-h tnb-h1\">Why you shouldn\u2019t take rejection <span class=\"tnb-b\">in B2B sales personally<\/span><\/h1>\n<span class=\"tnb-rule tnb-tx-p\" aria-hidden=\"true\" style=\"background:#64476c\"><\/span>\n<\/div>\n<\/div>\n<div class=\"tnb-wrap tnb-intro\">\n<p class=\"tnb-lead\">You shouldn\u2019t take rejection in B2B sales personally, because the client is turning down your offer at a given moment, not you as a person. In a complex B2B purchase six to ten people make the decision, so \u201cno\u201d, \u201ctoo expensive\u201d or silence usually mean budget, an internal process or a negotiating tactic. Ask about every \u201cno\u201d, log it in your CRM and come back to it later.<\/p>\n<p class=\"tnb-meta\"><span>By <b>Dima V. Nechyporenko<\/b><\/span><span>Published <b><time datetime=\"2026-11-03\">3 November 2026<\/time><\/b><\/span><span>Reading time <b>6 min<\/b><\/span><\/p>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" aria-label=\"Key facts\">\n<dl class=\"tnb-wrap tnb-facts\">\n<div><dt class=\"tnb-tag\">Who decides<\/dt><dd>6 to 10 people in a complex B2B purchase<small>Gartner<\/small><\/dd><\/div>\n<div><dt class=\"tnb-tag\">Time with suppliers<\/dt><dd>Only 17% of the buying journey<small>Gartner<\/small><\/dd><\/div>\n<div><dt class=\"tnb-tag\">Time with one sales rep<\/dt><dd>5-6% when several suppliers are compared<small>Gartner<\/small><\/dd><\/div>\n<div><dt class=\"tnb-tag\">Deal cycle in engineering and energy<\/dt><dd>Often a year or more from first meeting to contract<small>the nech practice<\/small><\/dd><\/div>\n<\/dl>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"why\">\n<div class=\"tnb-wrap tnb-sec-in tnb-split\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">In short<\/p><h2 class=\"tnb-h tnb-h2\">Why is a client\u2019s \u201cno\u201d <span class=\"tnb-b\">not about you?<\/span><\/h2><\/div>\n<div class=\"tnb-txt\">\n<p class=\"tnb-first\">When a client says \u201cno\u201d, they are turning down your offer at that moment, not you as a person. Maybe there is no budget this year. Maybe the board or the procurement team makes the call. Or the company has worked with another contractor for years and doesn\u2019t want to change.<\/p>\n<p>None of these reasons is about you personally. In B2B, especially in engineering or energy, rejections, silence and \u201ctoo expensive\u201d will come all the time. They are a normal part of the job, not a verdict on your competence.<\/p>\n<p class=\"tnb-def\">the nech works in Warsaw as an outsourced commercial team for B2B companies, mainly in engineering and energy. We negotiate on our clients\u2019 behalf every day and see rejection from both sides of the table.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"signals\">\n<div class=\"tnb-wrap tnb-sec-in tnb-split\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">Decoded<\/p><h2 class=\"tnb-h tnb-h2\">What do \u201cno\u201d, \u201ctoo expensive\u201d <span class=\"tnb-b\">and silence really mean?<\/span><\/h2><\/div>\n<div class=\"tnb-txt\">\n<p>Most signals a salesperson reads as rejection have a cause on the client\u2019s side. This is how we read them and what we do next:<\/p>\n<div class=\"tnb-tbl\">\n<table>\n<thead><tr><th scope=\"col\">What you hear<\/th><th scope=\"col\">What it usually means<\/th><th scope=\"col\">What to do<\/th><\/tr><\/thead>\n<tbody>\n<tr><td><strong>\u201cNo\u201d<\/strong><\/td><td>No budget, someone else decides, or there is an existing contractor<\/td><td>Ask what tipped the decision and log the reason<\/td><\/tr>\n<tr><td><strong>Silence after an email<\/strong><\/td><td>An internal process: approvals, budget, other departments<\/td><td>Find out the project stage and follow up at the right moment<\/td><\/tr>\n<tr><td><strong>\u201cToo expensive\u201d<\/strong><\/td><td>Part of the negotiation: buyers are paid to bring the price down<\/td><td>Calmly ask: expensive compared with what?<\/td><\/tr>\n<tr><td><strong>A sharp tone, a moved meeting<\/strong><\/td><td>A hard week, a hundred emails, pressure from a manager<\/td><td>Draw no conclusions about yourself, offer a new time<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"tnb-src\">A summary of our B2B negotiation practice, including engineering and energy.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"silence\">\n<div class=\"tnb-wrap tnb-sec-in tnb-split\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">Silence<\/p><h2 class=\"tnb-h tnb-h2\">Why doesn\u2019t a B2B client <span class=\"tnb-b\">reply to your email?<\/span><\/h2><\/div>\n<div class=\"tnb-txt\">\n<p>A B2B client often stays silent because they don\u2019t decide alone. According to Gartner, <strong>six to ten people<\/strong> take part in a complex B2B purchase, each bringing their own information (<a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener\">Gartner, The B2B Buying Journey<\/a>). In a large engineering or energy company that means the technical team, procurement, finance and legal.<\/p>\n<p>Your contact may be genuinely interested, but won\u2019t reply without the others\u2019 approval. So silence more often means \u201cwe have a process going on inside\u201d than \u201cwe don\u2019t like you\u201d.<\/p>\n<p>Gartner also finds that buyers spend only <strong>17% of the buying journey<\/strong> with potential suppliers, and when they compare several, a single sales rep gets 5-6% (<a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>). The rest of the time the client works without you. Once you understand your industry and see which stage the client\u2019s project is at, a pause stops looking like a rejection.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"price\">\n<div class=\"tnb-wrap tnb-sec-in tnb-split\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">Price<\/p><h2 class=\"tnb-h tnb-h2\">How should you respond when a client <span class=\"tnb-b\">says \u201ctoo expensive\u201d?<\/span><\/h2><\/div>\n<div class=\"tnb-txt\">\n<p>When a client says \u201ctoo expensive\u201d, calmly ask: <strong>expensive compared with what?<\/strong> \u201cToo expensive\u201d isn\u2019t an insult, it is part of the negotiation. Buyers are paid to bring the price down, and they will say it to anyone, even if you have the best price on the market.<\/p>\n<p>If you take \u201ctoo expensive\u201d personally, you start justifying yourself or give a discount straight away. Both weaken your position. The comparison question shows what the client is measuring you against: another offer, the budget or their own expectations. That decides how you work from there.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tnb-q tnb-tx-pl\" aria-label=\"Quote\" style=\"background:#2f1f35\">\n<span class=\"tnb-pl tnb-tx-p\" aria-hidden=\"true\" style=\"background:#64476c\"><\/span>\n<div class=\"tnb-wrap tnb-q-in\">\n<div class=\"tnb-slash\" aria-hidden=\"true\"><i style=\"background:#141414\"><\/i><i class=\"tnb-tx-p\" style=\"background:#64476c\"><\/i><i style=\"background:#141414\"><\/i><\/div>\n<blockquote>\n<p>Not taking it personally doesn\u2019t mean ignoring it. Every \u201cno\u201d is information, and you have to work with it.<\/p>\n<cite>Dima V. Nechyporenko \u00b7 founder of the nech<\/cite>\n<\/blockquote>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"after-no\" style=\"border-top:0\">\n<div class=\"tnb-wrap tnb-sec-in\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">Our approach<\/p><h2 class=\"tnb-h tnb-h2\">What should you do after <span class=\"tnb-b\">every \u201cno\u201d?<\/span><\/h2><p class=\"tnb-src\" style=\"font-size:16px;color:#2b2a2c;max-width:680px\">After every \u201cno\u201d we take three steps: ask why, log the reason in the CRM and set a reminder. That turns a rejection into data you can work with.<\/p><\/div>\n<ol class=\"tnb-steps\">\n<li class=\"tnb-st\"><div class=\"tnb-mk\" aria-hidden=\"true\"><span class=\"tnb-sq tnb-tx-p\" style=\"background:#64476c\"><\/span><span class=\"tnb-ln\"><\/span><\/div><div class=\"tnb-st-c\"><p class=\"tnb-tag\">Step 1 \u00b7 Straight away<\/p><h3 class=\"tnb-h\">Ask why<\/h3><p>Politely and directly: \u201cThank you for your answer. Could you tell me what tipped the decision?\u201d Most people answer honestly if you ask without pressure.<\/p><\/div><\/li>\n<li class=\"tnb-st\"><div class=\"tnb-mk\" aria-hidden=\"true\"><span class=\"tnb-sq\" style=\"background:#141414\"><\/span><span class=\"tnb-ln\"><\/span><\/div><div class=\"tnb-st-c\"><p class=\"tnb-tag\">Step 2 \u00b7 The same day<\/p><h3 class=\"tnb-h\">Log the reason in the CRM<\/h3><p>Not in your head, in the system. In six months you will see a pattern: the wrong price here, the wrong contact there, the wrong moment elsewhere.<\/p><\/div><\/li>\n<li class=\"tnb-st\"><div class=\"tnb-mk\" aria-hidden=\"true\"><span class=\"tnb-sq tnb-tx-p\" style=\"background:#64476c\"><\/span><span class=\"tnb-ln\"><\/span><\/div><div class=\"tnb-st-c\"><p class=\"tnb-tag\">Step 3 \u00b7 In 6-12 months<\/p><h3 class=\"tnb-h\">Set a reminder<\/h3><p>Today\u2019s \u201cno\u201d often becomes a \u201cyes\u201d a year later, when the budget changes or the current contractor lets them down.<\/p><\/div><\/li>\n<\/ol>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"funnel\">\n<div class=\"tnb-wrap tnb-sec-in tnb-split\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">Funnel<\/p><h2 class=\"tnb-h tnb-h2\">Why are rejections not failures <span class=\"tnb-b\">in B2B sales?<\/span><\/h2><\/div>\n<div class=\"tnb-txt\">\n<p>Rejections are not failures, because B2B sales work as a funnel, not as a grade on you. Take an illustrative example:<\/p>\n<div class=\"tnb-tbl\">\n<table>\n<thead><tr><th scope=\"col\">Funnel stage<\/th><th scope=\"col\">Count<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>Contacts<\/td><td class=\"tnb-n\">100<\/td><\/tr>\n<tr><td>Replied<\/td><td class=\"tnb-n\">20<\/td><\/tr>\n<tr><td>Agreed to a meeting<\/td><td class=\"tnb-n\">5<\/td><\/tr>\n<tr class=\"tnb-hl\"><td>Deal moved forward<\/td><td class=\"tnb-n\">1<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"tnb-src\">An illustrative example, not industry statistics.<\/p>\n<p>The other ninety-five are not failures, that is the maths of sales. The most expensive mistake is a different one: when you take rejection personally, you <strong>stop calling<\/strong>. After the third unpleasant conversation, your hand no longer reaches for the phone.<\/p>\n<p>In B2B, results come from the number of quality conversations and from consistency. In engineering or energy, where a year or more can pass between the first meeting and the contract, without that the funnel simply dries up.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"help\">\n<div class=\"tnb-wrap tnb-sec-in tnb-split\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">Work with us<\/p><h2 class=\"tnb-h tnb-h2\">Who can negotiate <span class=\"tnb-b\">on your behalf?<\/span><\/h2><\/div>\n<div class=\"tnb-txt\">\n<p>Negotiations can be run by an outsourced commercial team that doesn\u2019t take rejection personally and handles it systematically. We work as the commercial department of B2B companies in engineering and energy: we call on your behalf, run the pipeline in your CRM and support the negotiations.<\/p>\n<p>See how it works in <a href=\"https:\/\/thenech.com\/en\/fractional-head-of-sales-poland\/\">Fractional Head of Sales<\/a>. If the market still needs testing, start with the <a href=\"https:\/\/thenech.com\/en\/polish-market-entry\/\">Poland Entry Sprint<\/a>. Write to us via the <a href=\"https:\/\/thenech.com\/en\/contact\/\">contact page<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"faq\">\n<div class=\"tnb-wrap tnb-sec-in tnb-split\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">FAQ<\/p><h2 class=\"tnb-h tnb-h2\">Frequently asked <span class=\"tnb-b\">questions.<\/span><\/h2><\/div>\n<div class=\"tnb-faq\">\n<div><h3 class=\"tnb-h\">Why shouldn\u2019t you take a client\u2019s rejection personally?<\/h3><p>Because the client is turning down your offer at a given moment, not you. The reasons usually sit on their side: budget, who makes the decision, an existing contractor or an internal process.<\/p><\/div>\n<div><h3 class=\"tnb-h\">How many people make a B2B purchasing decision?<\/h3><p>According to Gartner, six to ten people take part in a complex B2B purchase (<a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>). In an engineering or energy company this is usually the technical team, procurement, finance and legal.<\/p><\/div>\n<div><h3 class=\"tnb-h\">How should you answer a client who says \u201ctoo expensive\u201d?<\/h3><p>Calmly ask: expensive compared with what? Don\u2019t justify yourself or discount straight away; first find out what the client is comparing your offer with.<\/p><\/div>\n<div><h3 class=\"tnb-h\">What should you do if a client doesn\u2019t reply to your email?<\/h3><p>Find out which stage the client\u2019s project is at and follow up at the right moment. In B2B, silence often means internal approval, not rejection.<\/p><\/div>\n<div><h3 class=\"tnb-h\">What should you do after a rejection in B2B sales?<\/h3><p>Three steps: ask what tipped the decision, log the reason in your CRM and set a reminder for 6-12 months. Today\u2019s \u201cno\u201d often becomes a \u201cyes\u201d a year later.<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"author\">\n<div class=\"tnb-wrap tnb-sec-in tnb-split\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">Author<\/p><h2 class=\"tnb-h tnb-h2\">About the <span class=\"tnb-b\">author.<\/span><\/h2><\/div>\n<div class=\"tnb-bio\">\n<h3 class=\"tnb-h\">Dima V. Nechyporenko \u00b7 founder of the nech<\/h3>\n<p>Dima V. Nechyporenko founded the nech. He has more than 18 years of business development experience in energy. He was Regional Director for EU markets and a board member at VOLTAGE Group Polska (solar PV, BESS, EPC for HV\/MV substations; more than 65 MW across four EU markets in 12 months) and Director of Strategy at RWDI (Canada).<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec\" id=\"sources\">\n<div class=\"tnb-wrap tnb-sec-in tnb-split\">\n<div class=\"tnb-sh\"><p class=\"tnb-eyebrow\">References<\/p><h2 class=\"tnb-h tnb-h2\">Sources.<\/h2><\/div>\n<ol class=\"tnb-srcs\">\n<li><span><a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener\">Gartner, The B2B Buying Journey<\/a> (buying group size; share of time spent with suppliers).<\/span><\/li>\n<\/ol>\n<\/div>\n<\/section>\n\n<section class=\"tnb-sec tnb-disc\" aria-label=\"Disclaimer\">\n<div class=\"tnb-wrap tnb-sec-in\">\n<p><strong>Disclaimer.<\/strong> This article reflects our experience of B2B sales, including engineering and energy, as of November 2026. It is general information, not professional advice. The funnel example is an illustration, not industry statistics.<\/p>\n<\/div>\n<\/section>\n\n<\/article>\n\n","protected":false},"excerpt":{"rendered":"<p>Why \u201cno\u201d, \u201ctoo expensive\u201d and silence in B2B sales are rarely about you, and what to do after every rejection. Examples from engineering and energy.<\/p>\n","protected":false},"author":1,"featured_media":5551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[331],"tags":[],"class_list":["post-5553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-sales"],"_links":{"self":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/posts\/5553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/comments?post=5553"}],"version-history":[{"count":5,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/posts\/5553\/revisions"}],"predecessor-version":[{"id":5580,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/posts\/5553\/revisions\/5580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/media\/5551"}],"wp:attachment":[{"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/media?parent=5553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/categories?post=5553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenech.com\/en\/wp-json\/wp\/v2\/tags?post=5553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}