{"id":4050,"date":"2026-09-23T07:45:47","date_gmt":"2026-09-23T05:45:47","guid":{"rendered":"https:\/\/thenech.com\/?page_id=4050"},"modified":"2026-09-23T07:45:47","modified_gmt":"2026-09-23T05:45:47","slug":"entrada-en-el-mercado-ucraniano","status":"publish","type":"page","link":"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/","title":{"rendered":"Entrada en el mercado ucraniano"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4050\" class=\"elementor elementor-4050\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599739dd e-flex e-con-boxed e-con e-parent\" data-id=\"599739dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cdf59 elementor-widget elementor-widget-html\" data-id=\"e9cdf59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n  the nech - LANDING PAGE: Market Entry Poland & Ukraine (EN)\n  Slug: https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/\n  PURPOSE: paid-traffic conversion landing (incl. Middle East \/ Gulf\n  investors and companies looking to enter or invest in Poland\/Ukraine).\n\n  DEPLOY: paste this WHOLE block into ONE Elementor \"HTML\" widget.\n  This is an Elementor fragment - NO <!doctype>\/<html>\/<head>\/<body>.\n  Set the page Title + Meta description in Rank Math (see notes from chat).\n  Do NOT add canonical\/og\/twitter here - Elementor generates those.\n\n  KEY DECISIONS \/ THINGS TO VERIFY (see chat):\n  1) Google Ads conversion label: memory canon = rzdVCMXTx6gcELut3ctD.\n     The previous file used ...ELyt3ctD (y vs u). Confirm in Google Ads\n     before enabling the optional direct-fire block in the form script.\n  2) Conversions are pushed to dataLayer only (event: generate_lead).\n     Let your existing GTM fire the Ads + Meta Lead events. Do NOT also\n     hardcode gtag\/fbq here, or conversions will double-count.\n  3) Privacy policy URL used: https:\/\/thenech.com\/es\/politica-de-privacidad\/\n     Verify against the live sitemap and fix if the EN slug differs.\n  4) Logo + founder photo URLs are best-guess - verify in Media Library.\n  5) Newsletter popup is NOT included here on purpose. It should be a\n     single SITE-WIDE mechanism (footer\/global), not per page.\n  All CSS is scoped under .tn-lp so it cannot leak into the rest of the site.\n============================================================ -->\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&display=swap');\n\n\/* ===== SCOPED ROOT + TOKENS ===== *\/\n.tn-lp{\n  --tn-accent:#65476D;\n  --tn-accent-dark:#4a3656;\n  --tn-accent-light:#b8a4c0;\n  --tn-dark:#1A1A1A;\n  --tn-light-bg:#F5F3EF;\n  --tn-white:#FFFFFF;\n  --tn-border:#ECECE8;\n  --tn-text-muted:#5A5A5A;\n  --tn-ease:cubic-bezier(0.22, 0.61, 0.36, 1);\n  --tn-font:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\n  font-family:var(--tn-font);\n  font-weight:300;\n  font-size:17px;\n  line-height:1.65;\n  color:var(--tn-dark);\n  background:var(--tn-white);\n  -webkit-font-smoothing:antialiased;\n  -moz-osx-font-smoothing:grayscale;\n}\n.tn-lp *{margin:0;padding:0;box-sizing:border-box}\n.tn-lp img{max-width:100%;height:auto;display:block}\n.tn-lp a{color:inherit;text-decoration:none}\n.tn-container{max-width:1240px;margin:0 auto;padding:0 32px}\n.tn-narrow{max-width:920px;margin:0 auto;padding:0 32px}\n\n\/* ===== PRIMITIVES ===== *\/\n.tn-eyebrow{display:inline-block;font-size:13px;font-weight:500;letter-spacing:0.12em;text-transform:uppercase;color:var(--tn-accent);margin-bottom:24px}\n.tn-h1{font-size:60px;font-weight:700;line-height:1.05;letter-spacing:-0.025em;color:var(--tn-dark)}\n.tn-h2{font-size:42px;font-weight:600;line-height:1.15;letter-spacing:-0.02em;color:var(--tn-dark);margin-bottom:24px}\n.tn-h3{font-size:22px;font-weight:600;line-height:1.3;letter-spacing:-0.01em;color:var(--tn-dark);margin-bottom:12px}\n.tn-lead{font-size:20px;font-weight:300;line-height:1.55;color:var(--tn-text-muted);max-width:780px}\n.tn-body{font-size:17px;font-weight:300;line-height:1.7;color:var(--tn-dark)}\n.tn-body p+p{margin-top:18px}\n\n\/* ===== BUTTONS ===== *\/\n.tn-btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:16px 32px;font-family:var(--tn-font);font-size:15px;font-weight:600;letter-spacing:0.01em;border:none;cursor:pointer;transition:all 0.3s var(--tn-ease);text-decoration:none;line-height:1;white-space:nowrap}\n.tn-btn-primary{background:var(--tn-accent);color:#fff !important}\n.tn-btn-primary:hover{background:var(--tn-accent-dark);transform:translateY(-1px);box-shadow:0 10px 30px -10px rgba(101,71,109,0.5)}\n.tn-btn-secondary{background:transparent;color:var(--tn-dark) !important;border:1px solid var(--tn-dark)}\n.tn-btn-secondary:hover{background:var(--tn-dark);color:#fff !important}\n.tn-btn-light{background:transparent;color:#fff !important;border:1px solid rgba(255,255,255,0.4)}\n.tn-btn-light:hover{background:#fff;color:var(--tn-dark) !important;border-color:#fff}\n.tn-btn-arrow{font-size:18px;line-height:1;transition:transform 0.3s var(--tn-ease)}\n.tn-btn:hover .tn-btn-arrow{transform:translateX(4px)}\n\n\/* ===== HERO =====\n   TODO (SEO Quality Standards 1.5): hero bg still uses a Cyrillic filename\n   (\u0411\u0456\u043b\u0438\u0439-\u0444\u043e\u043d-1.png). Rename in Media Library to a Latin name and update\n   the two URLs below before the next audit. Kept as-is so nothing breaks. *\/\n.tn-hero{position:relative;min-height:88vh;display:flex;align-items:center;padding:10px 0 80px;overflow:hidden;background-color:#F5F3EF;background-image:linear-gradient(105deg, rgba(255,255,255,0.96) 0%, rgba(255,255,255,0.88) 45%, rgba(245,243,239,0.78) 100%),url('https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/%D0%91%D1%96%D0%BB%D0%B8%D0%B9-%D1%84%D0%BE%D0%BD-1.png');background-size:cover;background-position:center right;background-repeat:no-repeat}\n.tn-hero-inner{position:relative;z-index:2;max-width:1240px;margin:0 auto;padding:0 32px;display:grid;grid-template-columns:1.3fr 1fr;gap:64px;align-items:center;width:100%}\n.tn-hero-h1{margin-bottom:28px}\n.tn-hero-h1 .tn-accent-word{color:var(--tn-accent)}\n.tn-hero-sub{font-size:20px;line-height:1.55;font-weight:300;color:var(--tn-dark);margin-bottom:36px;max-width:620px}\n.tn-hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:40px}\n.tn-hero-trust{padding-top:32px;border-top:1px solid var(--tn-border);max-width:620px;display:flex;gap:32px;flex-wrap:wrap}\n.tn-hero-trust-item{display:flex;flex-direction:column}\n.tn-hero-trust-num{font-size:32px;font-weight:300;line-height:1;color:var(--tn-accent);letter-spacing:-0.02em}\n.tn-hero-trust-label{font-size:12px;font-weight:500;letter-spacing:0.08em;text-transform:uppercase;color:var(--tn-text-muted);margin-top:8px}\n\n\/* ===== HERO FORM (Web3Forms) ===== *\/\n.tn-hero-form-wrap{background:var(--tn-white);padding:36px 32px;box-shadow:0 30px 80px -20px rgba(26,26,26,0.18);border:1px solid var(--tn-border);position:relative}\n.tn-hero-form-wrap::before{content:\"\";position:absolute;top:-1px;left:-1px;right:-1px;height:4px;background:var(--tn-accent)}\n.tn-form-head{margin-bottom:22px;padding-bottom:18px;border-bottom:1px solid var(--tn-border)}\n.tn-form-title{font-size:20px;font-weight:600;letter-spacing:-0.01em;margin-bottom:6px;color:var(--tn-dark)}\n.tn-form-sub{font-size:14px;color:var(--tn-text-muted);line-height:1.5}\n.tn-form-grid{display:flex;flex-direction:column;gap:13px}\n.tn-field{display:flex;flex-direction:column;gap:6px}\n.tn-field-row{display:flex;gap:12px}\n.tn-field-row .tn-field{flex:1}\n.tn-field label{font-size:12px;font-weight:500;letter-spacing:0.06em;text-transform:uppercase;color:var(--tn-dark)}\n.tn-field label .tn-req{color:var(--tn-accent)}\n\/* font-size 14px + explicit line-height keeps text from clipping in native select *\/\n.tn-input,.tn-select,.tn-textarea{width:100%;padding:13px 14px;border:1px solid var(--tn-border);background:var(--tn-white);font-family:var(--tn-font);font-size:14px;font-weight:400;line-height:1.4;color:var(--tn-dark);transition:border-color 0.2s var(--tn-ease),box-shadow 0.2s var(--tn-ease);border-radius:0;-webkit-appearance:none;appearance:none}\n.tn-input:focus,.tn-select:focus,.tn-textarea:focus{outline:none;border-color:var(--tn-accent);box-shadow:0 0 0 3px rgba(101,71,109,0.12)}\n.tn-textarea{resize:vertical;min-height:84px;font-family:var(--tn-font)}\n.tn-select{background-image:url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='%2365476D' stroke-width='2'%3E%3Cpolyline points='6 9 12 15 18 9'\/%3E%3C\/svg%3E\");background-repeat:no-repeat;background-position:right 10px center;background-size:14px;height:46px;padding:0 30px 0 12px;line-height:44px;cursor:pointer}\n.tn-select option{font-size:14px;color:var(--tn-dark);background:var(--tn-white)}\n.tn-form-submit{margin-top:4px;padding:15px 24px;background:var(--tn-accent);color:#fff !important;border:none;font-family:var(--tn-font);font-size:15px;font-weight:600;letter-spacing:0.01em;cursor:pointer;transition:all 0.3s var(--tn-ease);display:flex;align-items:center;justify-content:center;gap:10px}\n.tn-form-submit:hover:not(:disabled){background:var(--tn-accent-dark);transform:translateY(-1px)}\n.tn-form-submit:disabled{opacity:0.7;cursor:not-allowed}\n.tn-form-note{margin-top:12px;font-size:12px;line-height:1.5;color:var(--tn-text-muted)}\n.tn-form-note a{color:var(--tn-accent);text-decoration:underline}\n.tn-form-status{margin-top:14px;padding:14px 16px;font-size:14px;line-height:1.5;display:none}\n.tn-form-status.is-success{display:block;background:#EAF7EE;border-left:3px solid #2D9A4A;color:#1A5530}\n.tn-form-status.is-error{display:block;background:#FBEAEA;border-left:3px solid #C53030;color:#742020}\n.tn-spinner{width:14px;height:14px;border:2px solid rgba(255,255,255,0.35);border-top-color:#fff;border-radius:50%;animation:tn-spin 0.7s linear infinite;display:none}\n.tn-form-submit.is-loading .tn-spinner{display:inline-block}\n@keyframes tn-spin{to{transform:rotate(360deg)}}\n\n\/* ===== SECTIONS ===== *\/\n.tn-section{padding:110px 0;position:relative}\n.tn-section-light{background:var(--tn-light-bg)}\n.tn-section-dark{background:var(--tn-dark);color:var(--tn-white)}\n.tn-section-dark .tn-h2,.tn-section-dark .tn-h3{color:#fff !important}\n.tn-section-dark .tn-eyebrow{color:var(--tn-accent-light)}\n.tn-section-dark .tn-lead{color:rgba(255,255,255,0.75)}\n.tn-section-head{margin-bottom:64px;max-width:820px}\n\n\/* PROBLEM *\/\n.tn-problem-grid{display:grid;grid-template-columns:repeat(2,1fr);margin-top:48px;border-top:1px solid var(--tn-border);border-left:1px solid var(--tn-border)}\n.tn-problem-item{padding:32px 28px;border-right:1px solid var(--tn-border);border-bottom:1px solid var(--tn-border);display:flex;gap:18px;align-items:flex-start}\n.tn-problem-num{font-size:14px;font-weight:500;color:var(--tn-accent);letter-spacing:0.05em;flex-shrink:0;padding-top:2px}\n.tn-problem-text{font-size:16px;line-height:1.6;font-weight:400;color:var(--tn-dark)}\n\n\/* VALUE *\/\n.tn-value-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--tn-border);border:1px solid var(--tn-border)}\n.tn-value-card{background:var(--tn-white);padding:44px 36px;transition:background 0.3s var(--tn-ease)}\n.tn-value-card:hover{background:var(--tn-light-bg)}\n.tn-value-num{font-size:13px;font-weight:500;letter-spacing:0.14em;color:var(--tn-accent);margin-bottom:20px}\n.tn-value-card .tn-h3{margin-bottom:14px;font-size:20px}\n.tn-value-card p{font-size:15px;line-height:1.6;color:var(--tn-text-muted);font-weight:400}\n\n\/* MARKETS *\/\n.tn-markets{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:48px}\n.tn-market-card{background:var(--tn-white);padding:56px 48px;border:1px solid var(--tn-border);position:relative}\n.tn-market-card-dark{background:var(--tn-dark);color:#fff !important;border:none}\n.tn-market-card-dark .tn-h3,.tn-market-card-dark .tn-market-flag-label{color:#fff !important}\n.tn-market-card-dark p,.tn-market-card-dark li{color:rgba(255,255,255,0.85) !important}\n.tn-market-flag{display:flex;align-items:center;gap:14px;margin-bottom:28px;padding-bottom:24px;border-bottom:1px solid var(--tn-border)}\n.tn-market-card-dark .tn-market-flag{border-bottom-color:rgba(255,255,255,0.15)}\n.tn-market-flag-mark{width:36px;height:36px;background:var(--tn-accent);display:flex;align-items:center;justify-content:center;color:#fff;font-size:13px;font-weight:600;letter-spacing:0.05em}\n.tn-market-flag-label{font-size:13px;font-weight:500;letter-spacing:0.16em;text-transform:uppercase;color:var(--tn-dark)}\n.tn-market-card .tn-h3{font-size:28px;letter-spacing:-0.015em;margin-bottom:20px}\n.tn-market-card p{font-size:16px;line-height:1.65;color:var(--tn-text-muted);margin-bottom:20px}\n.tn-market-list{list-style:none}\n.tn-market-list li{font-size:15px;line-height:1.5;padding:12px 0 12px 26px;border-bottom:1px solid var(--tn-border);position:relative;color:var(--tn-dark)}\n.tn-market-card-dark .tn-market-list li{border-bottom-color:rgba(255,255,255,0.12)}\n.tn-market-list li:last-child{border-bottom:none}\n.tn-market-list li::before{content:\"\";position:absolute;left:0;top:20px;width:14px;height:1px;background:var(--tn-accent)}\n\n\/* FOUNDER *\/\n.tn-founder{padding:120px 0;background:var(--tn-light-bg);position:relative;overflow:hidden}\n.tn-founder-inner{display:grid;grid-template-columns:1fr 1.2fr;gap:72px;align-items:center;max-width:1240px;margin:0 auto;padding:0 32px}\n.tn-founder-photo{width:100%;max-width:520px;height:auto;display:block;position:relative;z-index:2}\n.tn-founder-content .tn-h2{font-size:40px;margin-bottom:28px}\n.tn-founder-bio{font-size:17px;line-height:1.7;color:var(--tn-dark);margin-bottom:14px;font-weight:400}\n.tn-founder-bio:last-of-type{margin-bottom:32px}\n.tn-founder-bio strong{font-weight:600;color:var(--tn-dark)}\n.tn-stats{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--tn-border);border-bottom:1px solid var(--tn-border);margin:32px 0}\n.tn-stat{padding:24px 16px 24px 0;border-right:1px solid var(--tn-border)}\n.tn-stat:last-child{border-right:none;padding-right:0;padding-left:16px}\n.tn-stat:nth-child(2){padding-left:16px}\n.tn-stat-num{font-size:42px;font-weight:300;line-height:1;letter-spacing:-0.03em;color:var(--tn-accent);display:block;margin-bottom:6px}\n.tn-stat-label{font-size:12px;font-weight:500;letter-spacing:0.1em;text-transform:uppercase;color:var(--tn-text-muted);line-height:1.4}\n.tn-markets-tags{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:32px}\n.tn-tag{display:inline-block;padding:6px 14px;background:var(--tn-white);border:1px solid var(--tn-border);font-size:13px;font-weight:500;letter-spacing:0.02em;color:var(--tn-dark)}\n.tn-tag-active{background:var(--tn-accent);color:#fff;border-color:var(--tn-accent)}\n.tn-founder-cta{display:inline-flex;align-items:center;gap:10px;color:var(--tn-accent) !important;font-size:15px;font-weight:600;letter-spacing:0.01em;padding-bottom:4px;border-bottom:1px solid var(--tn-accent);transition:gap 0.3s var(--tn-ease)}\n.tn-founder-cta:hover{gap:14px}\n\n\/* INDUSTRIES *\/\n.tn-industries{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--tn-border);border:1px solid var(--tn-border);margin-top:48px}\n.tn-industry{background:var(--tn-white);padding:36px 28px;display:flex;flex-direction:column;gap:14px;transition:background 0.3s var(--tn-ease)}\n.tn-industry:hover{background:var(--tn-light-bg)}\n.tn-industry-icon{width:28px;height:28px}\n.tn-industry-icon svg{width:100%;height:100%;color:var(--tn-accent)}\n.tn-industry-name{font-size:16px;font-weight:500;letter-spacing:-0.005em;color:var(--tn-dark);line-height:1.3}\n\n\/* PROCESS *\/\n.tn-process{margin-top:48px;border-top:1px solid var(--tn-border)}\n.tn-process-step{display:grid;grid-template-columns:160px 1fr 1.2fr;gap:48px;padding:48px 0;border-bottom:1px solid var(--tn-border);align-items:start}\n.tn-process-num{font-size:80px;font-weight:300;line-height:1;letter-spacing:-0.04em;color:var(--tn-accent)}\n.tn-process-step .tn-h3{font-size:24px;margin-bottom:0}\n.tn-process-desc{font-size:16px;line-height:1.65;color:var(--tn-text-muted);font-weight:400}\n\n\/* WHY *\/\n.tn-why{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}\n.tn-why-list{list-style:none}\n.tn-why-list li{padding:22px 0;border-bottom:1px solid rgba(255,255,255,0.12);display:flex;gap:18px;align-items:flex-start}\n.tn-why-list li:last-child{border-bottom:none}\n.tn-why-mark{font-size:14px;font-weight:500;color:var(--tn-accent-light);letter-spacing:0.08em;flex-shrink:0;padding-top:4px;min-width:32px}\n.tn-why-text{font-size:17px;line-height:1.5;color:rgba(255,255,255,0.92);font-weight:400}\n\n\/* WHO *\/\n.tn-who{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:48px}\n.tn-who-card{padding:44px 40px;background:var(--tn-white);border:1px solid var(--tn-border)}\n.tn-who-card-no{background:var(--tn-light-bg);border-color:var(--tn-light-bg)}\n.tn-who-label{display:inline-block;font-size:12px;font-weight:500;letter-spacing:0.14em;text-transform:uppercase;padding:6px 14px;background:var(--tn-accent);color:#fff;margin-bottom:24px}\n.tn-who-card-no .tn-who-label{background:var(--tn-dark)}\n.tn-who-card .tn-h3{font-size:22px;margin-bottom:24px}\n.tn-who-list{list-style:none}\n.tn-who-list li{padding:14px 0 14px 32px;border-bottom:1px solid var(--tn-border);position:relative;font-size:15px;line-height:1.5;color:var(--tn-dark)}\n.tn-who-card-no .tn-who-list li{border-bottom-color:#E5E3DF}\n.tn-who-list li:last-child{border-bottom:none}\n.tn-who-list li::before{content:\"+\";position:absolute;left:0;top:14px;font-size:16px;font-weight:400;color:var(--tn-accent)}\n.tn-who-card-no .tn-who-list li::before{content:\"\\2013\";color:var(--tn-text-muted)}\n\n\/* DELIVERABLES *\/\n.tn-deliverables{display:grid;grid-template-columns:repeat(2,1fr);margin-top:48px;border-top:1px solid var(--tn-border)}\n.tn-deliverable{display:flex;align-items:flex-start;gap:18px;padding:22px 0 22px 16px;border-bottom:1px solid var(--tn-border)}\n.tn-deliverable:nth-child(odd){padding-right:32px}\n.tn-deliverable:nth-child(even){padding-left:32px;border-left:1px solid var(--tn-border)}\n.tn-deliverable-check{width:22px;height:22px;background:var(--tn-accent);color:#fff;display:flex;align-items:center;justify-content:center;font-size:12px;flex-shrink:0;margin-top:2px}\n.tn-deliverable-text{font-size:16px;line-height:1.45;font-weight:400;color:var(--tn-dark)}\n\n\/* FINAL CTA *\/\n.tn-final-cta{background:var(--tn-dark);color:#fff;padding:110px 0;position:relative;overflow:hidden}\n.tn-final-cta-slashes{position:absolute;bottom:-60px;left:-40px;width:340px;height:340px;opacity:0.6;pointer-events:none}\n.tn-final-cta-inner{position:relative;z-index:2;max-width:900px;margin:0 auto;padding:0 32px;text-align:center}\n.tn-final-cta .tn-h2{color:#fff !important;font-size:48px;letter-spacing:-0.025em;margin-bottom:24px}\n.tn-final-cta-lead{font-size:19px;line-height:1.55;color:rgba(255,255,255,0.78);margin-bottom:40px;max-width:660px;margin-left:auto;margin-right:auto}\n.tn-final-cta-buttons{display:flex;gap:16px;justify-content:center;flex-wrap:wrap;margin-bottom:32px}\n.tn-final-cta-note{font-size:13px;color:rgba(255,255,255,0.55);letter-spacing:0.04em;font-weight:400}\n\n\/* FAQ *\/\n.tn-faq{margin-top:48px;border-top:1px solid var(--tn-border)}\n.tn-faq-item{border-bottom:1px solid var(--tn-border)}\n.tn-faq-item summary{display:flex;align-items:center;justify-content:space-between;padding:30px 0;cursor:pointer;font-size:19px;font-weight:500;line-height:1.4;color:var(--tn-dark);list-style:none;transition:color 0.3s var(--tn-ease);gap:24px}\n.tn-faq-item summary::-webkit-details-marker{display:none}\n.tn-faq-item summary::after{content:\"+\";font-size:24px;font-weight:300;color:var(--tn-accent);transition:transform 0.4s var(--tn-ease);flex-shrink:0;line-height:1}\n.tn-faq-item[open] summary::after{content:\"\\2013\"}\n.tn-faq-item summary:hover{color:var(--tn-accent)}\n.tn-faq-answer{padding:0 0 32px;font-size:16px;line-height:1.7;color:var(--tn-text-muted);max-width:820px;font-weight:400}\n\n\/* STICKY MOBILE CTA *\/\n.tn-sticky-mobile{display:none;position:fixed;bottom:16px;left:16px;right:16px;z-index:99;box-shadow:0 12px 30px -8px rgba(26,26,26,0.4)}\n\n\/* ===== RESPONSIVE ===== *\/\n@media (max-width:1024px){\n  .tn-h1{font-size:46px}.tn-h2{font-size:34px}.tn-final-cta .tn-h2{font-size:38px}\n  .tn-hero{min-height:auto;padding:8px 0 60px}\n  .tn-hero-inner{grid-template-columns:1fr;gap:48px}\n  .tn-value-grid{grid-template-columns:repeat(2,1fr)}\n  .tn-industries{grid-template-columns:repeat(3,1fr)}\n  .tn-process-step{grid-template-columns:100px 1fr;gap:24px}\n  .tn-process-num{font-size:60px}\n  .tn-process-desc{grid-column:1\/-1;padding-left:124px}\n  .tn-why{grid-template-columns:1fr;gap:40px}\n  .tn-founder{padding:88px 0}\n  .tn-founder-inner{grid-template-columns:1fr;gap:48px}\n  .tn-founder-visual{max-width:420px;margin:0 auto}\n  .tn-founder-content .tn-h2{font-size:34px}\n}\n@media (max-width:768px){\n  .tn-lp{font-size:16px;padding-bottom:72px}\n  .tn-container,.tn-narrow{padding:0 20px}\n  .tn-hero{padding:5px 0 56px;background-image:linear-gradient(180deg, rgba(255,255,255,0.94) 0%, rgba(255,255,255,0.88) 60%, rgba(245,243,239,0.82) 100%),url('https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/%D0%91%D1%96%D0%BB%D0%B8%D0%B9-%D1%84%D0%BE%D0%BD-1.png');background-position:center top}\n  .tn-hero-inner{padding:0 20px;gap:36px}\n  .tn-h1{font-size:32px;letter-spacing:-0.018em}.tn-h2{font-size:26px}.tn-h3{font-size:19px}\n  .tn-hero-sub{font-size:16px;margin-bottom:28px}.tn-lead{font-size:17px}\n  .tn-section{padding:64px 0}.tn-section-head{margin-bottom:36px}\n  .tn-hero-ctas{flex-direction:column;gap:10px;margin-bottom:32px}\n  .tn-hero-ctas .tn-btn{width:100%;padding:14px 18px;font-size:14px}\n  .tn-hero-trust{padding-top:24px;gap:20px;justify-content:space-between}\n  .tn-hero-trust-num{font-size:24px}.tn-hero-trust-label{font-size:11px}\n  .tn-hero-form-wrap{padding:24px 20px}.tn-form-title{font-size:18px}\n  .tn-problem-grid{grid-template-columns:1fr}\n  .tn-value-grid{grid-template-columns:1fr}\n  .tn-markets{grid-template-columns:1fr;gap:20px}\n  .tn-market-card{padding:36px 28px}.tn-market-card .tn-h3{font-size:23px}\n  .tn-industries{grid-template-columns:repeat(2,1fr)}\n  .tn-process-step{grid-template-columns:60px 1fr;gap:16px;padding:32px 0}\n  .tn-process-num{font-size:44px}.tn-process-desc{padding-left:76px;font-size:15px}\n  .tn-why{grid-template-columns:1fr;gap:24px}\n  .tn-who{grid-template-columns:1fr;gap:16px}.tn-who-card{padding:32px 24px}\n  .tn-deliverables{grid-template-columns:1fr}\n  .tn-deliverable:nth-child(even){padding-left:16px;border-left:none}\n  .tn-deliverable:nth-child(odd){padding-right:0}\n  .tn-final-cta{padding:64px 0}.tn-final-cta .tn-h2{font-size:28px}.tn-final-cta-lead{font-size:17px}\n  .tn-final-cta-buttons{flex-direction:column;gap:10px;width:100%}\n  .tn-final-cta-buttons .tn-btn{width:100%}\n  .tn-faq-item summary{font-size:17px;padding:24px 0;gap:16px}\n  .tn-founder{padding:64px 0}.tn-founder-content .tn-h2{font-size:28px}.tn-founder-bio{font-size:16px}\n  .tn-stats{grid-template-columns:1fr;border-top:1px solid var(--tn-border)}\n  .tn-stat{border-right:none;border-bottom:1px solid var(--tn-border);padding:16px 0 !important}\n  .tn-stat:last-child{border-bottom:none}.tn-stat-num{font-size:32px}\n  .tn-sticky-mobile{display:flex}\n  .tn-sticky-mobile .tn-btn{width:100%;padding:14px 18px;font-size:14px}\n}\n@media (max-width:480px){\n  .tn-field-row{flex-direction:column;gap:13px}\n}\n\n\/* ===== ANIMATIONS ===== *\/\n@keyframes tn-fade-up{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}\n.tn-lp .tn-anim{opacity:0;animation:tn-fade-up 0.9s var(--tn-ease) forwards}\n.tn-lp .tn-hero-h1{animation-delay:0.05s}\n.tn-lp .tn-hero-sub{animation-delay:0.18s}\n.tn-lp .tn-hero-ctas{animation-delay:0.3s}\n.tn-lp .tn-hero-trust{animation-delay:0.42s}\n.tn-lp .tn-hero-form-wrap{animation-delay:0.25s}\n.tn-anim-on .tn-reveal{opacity:0;transform:translateY(28px);transition:opacity 0.85s var(--tn-ease),transform 0.85s var(--tn-ease);transition-delay:calc(var(--tn-i,0) * 70ms);will-change:opacity,transform}\n.tn-anim-on .tn-reveal.is-visible{opacity:1;transform:translateY(0)}\n.tn-anim-on .tn-reveal-scale{opacity:0;transform:translateY(20px) scale(0.985);transition:opacity 0.9s var(--tn-ease),transform 0.9s var(--tn-ease);transition-delay:calc(var(--tn-i,0) * 80ms)}\n.tn-anim-on .tn-reveal-scale.is-visible{opacity:1;transform:translateY(0) scale(1)}\n.tn-h2-line{position:relative;display:inline-block}\n.tn-h2-line::after{content:\"\";position:absolute;left:0;bottom:-8px;width:48px;height:2px;background:var(--tn-accent);transform:scaleX(0);transform-origin:left center;transition:transform 0.9s var(--tn-ease) 0.3s}\n.is-visible .tn-h2-line::after{transform:scaleX(1)}\n@media (prefers-reduced-motion:reduce){\n  .tn-lp .tn-anim{animation:none;opacity:1}\n  .tn-anim-on .tn-reveal,.tn-anim-on .tn-reveal-scale{opacity:1 !important;transform:none !important;transition:none !important}\n}\n<\/style>\n\n<!-- ===== JSON-LD SCHEMA GRAPH (kept in body per Elementor setup) ===== -->\n<script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebSite\",\n      \"@id\": \"https:\/\/thenech.com\/#website\",\n      \"url\": \"https:\/\/thenech.com\/\",\n      \"name\": \"the nech\",\n      \"description\": \"Consultor\u00eda B2B boutique para la entrada en mercado, el desarrollo de negocio y el crecimiento en Ucrania y Polonia.\",\n      \"inLanguage\": \"es-ES\",\n      \"publisher\": {\n        \"@id\": \"https:\/\/thenech.com\/#organization\"\n      }\n    },\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\/\/thenech.com\/#organization\",\n      \"name\": \"the nech\",\n      \"url\": \"https:\/\/thenech.com\/\",\n      \"logo\": \"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/Nech_Logo.png\",\n      \"description\": \"Consultor\u00eda B2B boutique especializada en entrada en mercados, b\u00fasqueda de socios y desarrollo de negocio en Ucrania y Polonia.\",\n      \"founder\": {\n        \"@id\": \"https:\/\/thenech.com\/#dmytro\"\n      },\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"streetAddress\": \"ul. Williama Lindleya 16\",\n        \"addressLocality\": \"Warszawa\",\n        \"postalCode\": \"02-013\",\n        \"addressCountry\": \"PL\"\n      },\n      \"areaServed\": [\n        {\n          \"@type\": \"Country\",\n          \"name\": \"Poland\"\n        },\n        {\n          \"@type\": \"Country\",\n          \"name\": \"Ukraine\"\n        },\n        {\n          \"@type\": \"Place\",\n          \"name\": \"Europa Central y Oriental\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"Person\",\n      \"@id\": \"https:\/\/thenech.com\/#dmytro\",\n      \"name\": \"Dima V. Nechyporenko\",\n      \"alternateName\": [\n        \"Dmytro Nechyporenko\",\n        \"\u0414\u043c\u0438\u0442\u0440\u043e \u041d\u0435\u0447\u0438\u043f\u043e\u0440\u0435\u043d\u043a\u043e\"\n      ],\n      \"jobTitle\": \"Fundador y asesor de negocio B2B\",\n      \"worksFor\": {\n        \"@id\": \"https:\/\/thenech.com\/#organization\"\n      },\n      \"image\": \"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/Untitled-design-5-1.png\",\n      \"url\": \"https:\/\/www.linkedin.com\/in\/dmytronch\/\",\n      \"sameAs\": [\n        \"https:\/\/www.linkedin.com\/in\/dmytronch\/\"\n      ],\n      \"knowsAbout\": [\n        \"B2B business strategy\",\n        \"Market entry Poland\",\n        \"Market entry Ukraine\",\n        \"B2B sales development\",\n        \"International business expansion\",\n        \"EU market entry\",\n        \"Ukrainian market entry\",\n        \"Business plan development\",\n        \"Energy sector business development\",\n        \"Construction sector consulting\",\n        \"B2B partnership development\"\n      ],\n      \"knowsLanguage\": [\n        \"pl\",\n        \"en\",\n        \"uk\"\n      ]\n    },\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/#webpage\",\n      \"url\": \"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/\",\n      \"name\": \"Entrada en los mercados de Ucrania y Polonia para empresas e inversores B2B | the nech\",\n      \"description\": \"Consultor\u00eda de entrada en mercado para empresas e inversores B2B internacionales que se expanden a Ucrania y Polonia. An\u00e1lisis de mercado, b\u00fasqueda de socios, desarrollo del pipeline comercial y estrategia de negocio local.\",\n      \"inLanguage\": \"es-ES\",\n      \"isPartOf\": {\n        \"@id\": \"https:\/\/thenech.com\/#website\"\n      },\n      \"about\": {\n        \"@id\": \"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/#service\"\n      },\n      \"breadcrumb\": {\n        \"@id\": \"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/#breadcrumb\"\n      }\n    },\n    {\n      \"@type\": \"BreadcrumbList\",\n      \"@id\": \"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/#breadcrumb\",\n      \"itemListElement\": [\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 1,\n          \"name\": \"Home\",\n          \"item\": \"https:\/\/thenech.com\/es\/\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 2,\n          \"name\": \"Services\",\n          \"item\": \"https:\/\/thenech.com\/es\/servicios\/\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 3,\n          \"name\": \"Entrada en los mercados de Ucrania y Polonia\",\n          \"item\": \"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"Service\",\n      \"@id\": \"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/#service\",\n      \"name\": \"Consultor\u00eda de entrada en mercados for Poland and Ukraine\",\n      \"serviceType\": \"B2B Consultor\u00eda de entrada en mercados\",\n      \"description\": \"Consultor\u00eda de entrada en mercado, estrat\u00e9gica y pr\u00e1ctica, para empresas e inversores B2B internacionales que se expanden a Ucrania y Polonia. Incluye an\u00e1lisis de mercado, b\u00fasqueda de socios, desarrollo del pipeline comercial, mapa de oportunidades y apoyo en la ejecuci\u00f3n.\",\n      \"provider\": {\n        \"@id\": \"https:\/\/thenech.com\/#organization\"\n      },\n      \"areaServed\": [\n        {\n          \"@type\": \"Country\",\n          \"name\": \"Poland\"\n        },\n        {\n          \"@type\": \"Country\",\n          \"name\": \"Ukraine\"\n        }\n      ],\n      \"audience\": {\n        \"@type\": \"BusinessAudience\",\n        \"audienceType\": \"Empresas e inversores B2B internacionales de los sectores de energ\u00eda, infraestructuras, construcci\u00f3n, ingenier\u00eda, log\u00edstica, industria y tecnolog\u00eda\"\n      },\n      \"category\": \"Business Consulting\",\n      \"url\": \"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/\"\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/thenech.com\/es\/entrada-en-el-mercado-ucraniano\/#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"\u00bfQu\u00e9 es la consultor\u00eda de entrada en mercados?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"La consultor\u00eda de entrada en mercados (tambi\u00e9n llamada estrategia de salida al mercado para nuevas geograf\u00edas) ayuda a una empresa o a un inversor a evaluar, planificar y ejecutar la expansi\u00f3n de su negocio a un mercado nuevo. Suele incluir an\u00e1lisis de mercado, estudio de competidores, b\u00fasqueda de socios, estrategia de ventas B2B, apoyo al desarrollo de negocio y una hoja de ruta pr\u00e1ctica para entrar en el pa\u00eds objetivo.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"\u00bfCubren tanto Ucrania como Polonia?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"S\u00ed. the nech se centra en Ucrania y Polonia, y ayuda a empresas e inversores B2B internacionales a evaluar oportunidades, identificar socios locales y construir estrategias pr\u00e1cticas de entrada para uno o para ambos mercados.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"\u00bfPueden ayudarnos a encontrar socios comerciales en Ucrania o Polonia?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"S\u00ed. La b\u00fasqueda de socios puede incluir la identificaci\u00f3n y cualificaci\u00f3n de distribuidores, subcontratistas, socios comerciales, proveedores, inversores o contactos locales estrat\u00e9gicos, seg\u00fan su modelo de negocio y su sector.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"\u00bfEn qu\u00e9 sectores se centran?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"El foco principal est\u00e1 en sectores B2B como energ\u00eda, energ\u00edas renovables, infraestructuras, construcci\u00f3n, ingenier\u00eda, log\u00edstica, servicios industriales, fabricaci\u00f3n y servicios profesionales relacionados.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"\u00bfSirve este servicio a las empresas que solo est\u00e1n explorando el mercado?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"S\u00ed. El servicio es \u00fatil tanto para empresas e inversores en una fase temprana de exploraci\u00f3n como para quienes ya tienen un plan definido pero necesitan validaci\u00f3n local, contactos o apoyo al desarrollo de negocio.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"\u00bfOfrecen asesoramiento legal, fiscal o contable?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"the nech se centra en la estrategia de entrada, la b\u00fasqueda de socios, el desarrollo de negocio y el asesoramiento comercial. Los asuntos legales, fiscales y contables se coordinan, cuando hace falta, con una red verificada de socios especializados.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"\u00bfC\u00f3mo empieza normalmente un encargo?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Empieza con una llamada de descubrimiento para entender su negocio, su mercado objetivo, su sector y sus objetivos. A partir de esa conversaci\u00f3n proponemos un encargo acotado con entregables, plazos y puntos de decisi\u00f3n claros antes de empezar ning\u00fan trabajo.\"\n          }\n        }\n      ]\n    }\n  ]\n}<\/script>\n\n<noscript><style>.tn-anim-on .tn-reveal,.tn-anim-on .tn-reveal-scale{opacity:1 !important;transform:none !important}.tn-lp .tn-anim{opacity:1 !important;animation:none !important}<\/style><\/noscript>\n\n<div class=\"tn-lp tn-anim-on\">\n\n  <!-- ===== HERO + INLINE LEAD FORM ===== -->\n  <section class=\"tn-hero\" aria-labelledby=\"hero-h1\">\n    <div class=\"tn-hero-inner\">\n      <div>\n        <div class=\"tn-eyebrow tn-anim\">Consultor\u00eda de entrada en mercados<\/div>\n        <h1 id=\"hero-h1\" class=\"tn-h1 tn-hero-h1 tn-anim\">Entre e invierta en <span class=\"tn-accent-word\">Ucrania<\/span> y <span class=\"tn-accent-word\">Polonia<\/span> con un socio sobre el terreno<\/h1>\n        <p class=\"tn-hero-sub tn-anim\">Consultor\u00eda B2B boutique para empresas e inversores internacionales que se expanden a Ucrania y Polonia. Construimos una estrategia pr\u00e1ctica de salida al mercado con an\u00e1lisis de entrada, b\u00fasqueda de socios y un pipeline B2B que funciona. Usted trabaja directamente con el socio responsable.<\/p>\n        <div class=\"tn-hero-ctas tn-anim\">\n          <a href=\"#consultation-form\" class=\"tn-btn tn-btn-primary\">Reservar una consulta estrat\u00e9gica <span class=\"tn-btn-arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n          <a href=\"#process\" class=\"tn-btn tn-btn-secondary\">Ver c\u00f3mo trabajamos<\/a>\n        <\/div>\n        <div class=\"tn-hero-trust tn-anim\">\n          <div class=\"tn-hero-trust-item\"><span class=\"tn-hero-trust-num\">9<\/span><span class=\"tn-hero-trust-label\">Mercados internacionales<\/span><\/div>\n          <div class=\"tn-hero-trust-item\"><span class=\"tn-hero-trust-num\">3<\/span><span class=\"tn-hero-trust-label\">Idiomas de trabajo<\/span><\/div>\n          <div class=\"tn-hero-trust-item\"><span class=\"tn-hero-trust-num\">100%<\/span><span class=\"tn-hero-trust-label\">Foco B2B<\/span><\/div>\n        <\/div>\n      <\/div>\n\n      <aside class=\"tn-hero-form-wrap tn-anim\" id=\"consultation-form\" aria-labelledby=\"form-title\">\n        <div class=\"tn-form-head\">\n          <div class=\"tn-form-title\" id=\"form-title\">Solicitar una consulta<\/div>\n          <div class=\"tn-form-sub\">Cu\u00e9ntenos brevemente sus planes para Ucrania o Polonia. Respondemos en dos d\u00edas laborables.<\/div>\n        <\/div>\n        <form id=\"tn-lead-form\" class=\"tn-form-grid\" novalidate=\"\">\n          <!-- WEB3FORMS: access key registered to <a href=\"https:\/\/thenech.com\/es\/contacto\/\">contact form<\/a> -->\n          <input type=\"hidden\" name=\"access_key\" value=\"1a581631-c3cf-45a1-95db-e703403e0832\">\n          <input type=\"hidden\" name=\"subject\" value=\"New lead - Market Entry Poland and Ukraine (EN landing)\">\n          <input type=\"hidden\" name=\"from_name\" value=\"thenech.com - Poland\/Ukraine landing\">\n          <input type=\"hidden\" name=\"redirect\" value=\"false\">\n          <!-- Honeypot anti-spam (must stay empty) -->\n          <input type=\"checkbox\" name=\"botcheck\" style=\"display:none\" tabindex=\"-1\" autocomplete=\"off\">\n\n          <div class=\"tn-field-row\">\n            <div class=\"tn-field\">\n              <label for=\"f-first\">Nombre <span class=\"tn-req\">*<\/span><\/label>\n              <input class=\"tn-input\" type=\"text\" id=\"f-first\" name=\"first_name\" required=\"\" autocomplete=\"given-name\" placeholder=\"Nombre\">\n            <\/div>\n            <div class=\"tn-field\">\n              <label for=\"f-last\">Apellidos <span class=\"tn-req\">*<\/span><\/label>\n              <input class=\"tn-input\" type=\"text\" id=\"f-last\" name=\"last_name\" required=\"\" autocomplete=\"family-name\" placeholder=\"Apellidos\">\n            <\/div>\n          <\/div>\n          <div class=\"tn-field\">\n            <label for=\"f-email\">Correo de trabajo <span class=\"tn-req\">*<\/span><\/label>\n            <input class=\"tn-input\" type=\"email\" id=\"f-email\" name=\"email\" required=\"\" autocomplete=\"email\" placeholder=\"name@company.com\">\n          <\/div>\n          <div class=\"tn-field\">\n            <label for=\"f-phone\">Tel\u00e9fono <span class=\"tn-req\">*<\/span><\/label>\n            <input class=\"tn-input\" type=\"tel\" id=\"f-phone\" name=\"phone\" required=\"\" autocomplete=\"tel\" inputmode=\"tel\" placeholder=\"+971 ...\">\n          <\/div>\n          <div class=\"tn-field\">\n            <label for=\"f-company\">Empresa<\/label>\n            <input class=\"tn-input\" type=\"text\" id=\"f-company\" name=\"company\" autocomplete=\"organization\" placeholder=\"Nombre de la empresa (opcional)\">\n          <\/div>\n          <div class=\"tn-field\">\n            <label for=\"f-market\">Inter\u00e9s<\/label>\n            <select class=\"tn-select\" id=\"f-market\" name=\"target_market\">\n              <option value=\"\">Seleccione (opcional)<\/option>\n              <option value=\"Poland - market entry\">Ucrania, entrada en el mercado<\/option>\n              <option value=\"Ukraine - market entry\">Polonia, entrada en el mercado<\/option>\n              <option value=\"Both Poland and Ukraine\">Ucrania y Polonia<\/option>\n              <option value=\"Investment opportunities\">Oportunidades de inversi\u00f3n<\/option>\n              <option value=\"Not sure yet\">Todav\u00eda no lo s\u00e9<\/option>\n            <\/select>\n          <\/div>\n          <div class=\"tn-field\">\n            <label for=\"f-message\">\u00bfQu\u00e9 quiere conseguir?<\/label>\n            <textarea class=\"tn-textarea\" id=\"f-message\" name=\"message\" placeholder=\"Unas palabras sobre su sector, sus objetivos y su fase actual (opcional)\"><\/textarea>\n          <\/div>\n          <button type=\"submit\" class=\"tn-form-submit\" id=\"tn-submit-btn\">\n            <span class=\"tn-submit-label\">Solicitar una consulta<\/span>\n            <span class=\"tn-spinner\" aria-hidden=\"true\"><\/span>\n          <\/button>\n          <div class=\"tn-form-status\" id=\"tn-form-status\" role=\"status\" aria-live=\"polite\"><\/div>\n          <div class=\"tn-form-note\">Al enviar este formulario acepta que the nech se ponga en contacto con usted sobre su consulta. Sus datos se tratan conforme a nuestra <a href=\"https:\/\/thenech.com\/es\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noopener\">pol\u00edtica de privacidad<\/a>.<\/div>\n        <\/form>\n      <\/aside>\n    <\/div>\n  <\/section>\n\n  <!-- ===== PROBLEM ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"problem-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">La realidad sobre el terreno<\/div>\n        <h2 id=\"problem-h2\" class=\"tn-h2\">Entrar en Ucrania o Polonia exige m\u00e1s que inter\u00e9s por el mercado<\/h2>\n        <p class=\"tn-lead\">Muchas empresas e inversores internacionales ven oportunidades claras en Ucrania, en Polonia o en ambos. La parte dif\u00edcil es convertir una ambici\u00f3n estrat\u00e9gica en una posici\u00f3n comercial real, con socios verificados, demanda validada y un pipeline B2B que funciona. La distancia entre la investigaci\u00f3n de escritorio y la ejecuci\u00f3n sobre el terreno es donde la mayor\u00eda de las iniciativas de entrada pierden impulso.<\/p>\n      <\/div>\n      <div class=\"tn-problem-grid\">\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">01<\/span><div class=\"tn-problem-text\">Entender c\u00f3mo es la demanda real del mercado, no solo el tama\u00f1o del mercado sobre el papel.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">02<\/span><div class=\"tn-problem-text\">Identificar socios, distribuidores y subcontratistas locales fiables sin quemar meses en v\u00edas muertas.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">03<\/span><div class=\"tn-problem-text\">Validar oportunidades antes de comprometer capital, plantilla o inversi\u00f3n en producto de forma significativa.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">04<\/span><div class=\"tn-problem-text\">Manejarse con la cultura empresarial local, la l\u00f3gica de compra y los patrones de decisi\u00f3n, que var\u00edan seg\u00fan el sector.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">05<\/span><div class=\"tn-problem-text\">Construir un pipeline B2B cualificado, y no una simple lista de contactos, que se traduzca en conversaciones reales.<\/div><\/div>\n        <div class=\"tn-problem-item\"><span class=\"tn-problem-num\">06<\/span><div class=\"tn-problem-text\">Filtrar informaci\u00f3n fragmentada y sin verificar hasta convertirla en una decisi\u00f3n que el consejo pueda respaldar.<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== VALUE ===== -->\n  <section class=\"tn-section tn-section-light\" aria-labelledby=\"value-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Qu\u00e9 hacemos<\/div>\n        <h2 id=\"value-h2\" class=\"tn-h2\">En qu\u00e9 le ayuda the nech<\/h2>\n        <p class=\"tn-lead\">Un modelo de encargo enfocado que combina inteligencia de mercado, b\u00fasqueda de socios y apoyo directo al desarrollo de negocio. Ni asesoramiento gen\u00e9rico, ni informes te\u00f3ricos.<\/p>\n      <\/div>\n      <div class=\"tn-value-grid\">\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">01<\/div><h3 class=\"tn-h3\">Estrategia de entrada y de salida al mercado<\/h3><p>Evaluar el mercado, definir su posicionamiento, priorizar segmentos y construir una hoja de ruta pr\u00e1ctica para entrar en Ucrania, en Polonia o en ambos mercados.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">02<\/div><h3 class=\"tn-h3\">B\u00fasqueda de socios<\/h3><p>Identificar, cualificar y abordar a distribuidores, subcontratistas, socios comerciales, inversores, proveedores o contactos locales estrat\u00e9gicos.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">03<\/div><h3 class=\"tn-h3\">Apoyo al desarrollo de negocio<\/h3><p>Construir un pipeline dirigido, preparar la l\u00f3gica de la prospecci\u00f3n, apoyar las presentaciones y ayudar a pasar de la investigaci\u00f3n a conversaciones reales.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">04<\/div><h3 class=\"tn-h3\">Inteligencia del mercado local<\/h3><p>Entender los motores de la demanda, los competidores, la l\u00f3gica de compra, el contexto regulatorio, la estructura del sector y las barreras pr\u00e1cticas de entrada.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">05<\/div><h3 class=\"tn-h3\">Mapa de oportunidades e inversi\u00f3n<\/h3><p>Evaluar d\u00f3nde encaja usted mejor (Ucrania, Polonia o un modelo transfronterizo) y d\u00f3nde est\u00e1n las aperturas comerciales y de inversi\u00f3n m\u00e1s realistas.<\/p><\/article>\n        <article class=\"tn-value-card tn-reveal-scale\"><div class=\"tn-value-num\">06<\/div><h3 class=\"tn-h3\">Apoyo a la ejecuci\u00f3n estrat\u00e9gica<\/h3><p>Trabajar con un asesor que entiende tanto la estrategia como la realidad pr\u00e1ctica de abrir puertas B2B.<\/p><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== MARKETS ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"markets-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Entrada en los mercados de Ucrania y Polonia<\/div>\n        <h2 id=\"markets-h2\" class=\"tn-h2\">Dos mercados, una pr\u00e1ctica B2B enfocada<\/h2>\n        <p class=\"tn-lead\"><a href=\"https:\/\/thenech.com\/es\/entrada-en-el-mercado-polaco\/\">La entrada en el mercado ucraniano<\/a> y la entrada en el mercado polaco siguen l\u00f3gicas muy distintas. Ayudamos a empresas e inversores internacionales a evaluar cada mercado por sus propios m\u00e9ritos y a construir una estrategia transfronteriza cuando tiene sentido comercial.<\/p>\n      <\/div>\n      <div class=\"tn-markets\">\n        <article class=\"tn-market-card tn-reveal-scale\">\n          <div class=\"tn-market-flag\"><div class=\"tn-market-flag-mark\">PL<\/div><div class=\"tn-market-flag-label\">Entrada en el mercado polaco<\/div><\/div>\n          <h3 class=\"tn-h3\">Una puerta regional hacia la UE y Europa Central y Oriental<\/h3>\n          <p>Polonia es una de las puertas de entrada m\u00e1s importantes de Europa Central y Oriental y una base estable dentro del mercado \u00fanico europeo. Puede servir como mercado objetivo, como base regional, como centro de producci\u00f3n y log\u00edstica o como plataforma para una expansi\u00f3n posterior.<\/p>\n          <p>Ayudamos a empresas e inversores a entender el mercado polaco, a encontrar puntos de entrada realistas y socios locales y a construir una estrategia comercial pr\u00e1ctica.<\/p>\n          <ul class=\"tn-market-list\">\n            <li>Validaci\u00f3n de mercado y evaluaci\u00f3n de oportunidades<\/li>\n            <li>B\u00fasqueda de socios y distribuidores locales<\/li>\n            <li>Desarrollo del pipeline de ventas B2B<\/li>\n            <li>An\u00e1lisis competitivo y sectorial<\/li>\n            <li>Posicionamiento y estrategia comercial<\/li>\n          <\/ul>\n        <\/article>\n        <article class=\"tn-market-card tn-market-card-dark tn-reveal-scale\">\n          <div class=\"tn-market-flag\"><div class=\"tn-market-flag-mark\">UA<\/div><div class=\"tn-market-flag-label\">Entrada en el mercado ucraniano<\/div><\/div>\n          <h3 class=\"tn-h3\">Oportunidad a largo plazo, validaci\u00f3n cuidadosa<\/h3>\n          <p>Ucrania presenta oportunidades a largo plazo en reconstrucci\u00f3n, energ\u00eda, infraestructuras, desarrollo industrial, log\u00edstica, construcci\u00f3n y alianzas internacionales. La entrada exige una validaci\u00f3n cuidadosa, contactos locales de confianza y una visi\u00f3n clara del riesgo y de la ejecuci\u00f3n.<\/p>\n          <p>Ayudamos a empresas e inversores internacionales a evaluar oportunidades en Ucrania, a identificar socios fiables y a construir un enfoque estructurado.<\/p>\n          <ul class=\"tn-market-list\">\n            <li>Mapa de oportunidades<\/li>\n            <li>Identificaci\u00f3n de socios y actores clave<\/li>\n            <li>An\u00e1lisis de reconstrucci\u00f3n e infraestructuras<\/li>\n            <li>Oportunidades en los sectores energ\u00e9tico e industrial<\/li>\n            <li>Estrategia pr\u00e1ctica de entrada y desarrollo de negocio<\/li>\n          <\/ul>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== FOUNDER ===== -->\n  <section class=\"tn-founder\" aria-labelledby=\"founder-h2\">\n    <div class=\"tn-founder-inner\">\n      <div class=\"tn-founder-visual tn-reveal\">\n        <img loading=\"lazy\" decoding=\"async\" class=\"tn-founder-photo\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/05\/Untitled-design-5-1.png\" alt=\"Dima V. Nechyporenko, fundador de the nech, asesor B2B para la entrada en mercados\" loading=\"lazy\" width=\"800\" height=\"800\">\n      <\/div>\n      <div class=\"tn-founder-content\">\n        <div class=\"tn-eyebrow\">Sobre el fundador<\/div>\n        <h2 id=\"founder-h2\" class=\"tn-h2\">Consultor\u00eda dirigida por su fundador, apoyada en experiencia internacional<\/h2>\n        <p class=\"tn-founder-bio\"><strong>Dima V. Nechyporenko<\/strong> es el fundador de the nech, una consultor\u00eda B2B boutique con base en Varsovia centrada en la entrada en mercados, la expansi\u00f3n de negocio y la b\u00fasqueda de socios en Ucrania y Polonia.<\/p>\n        <p class=\"tn-founder-bio\">Su experiencia comercial abarca nueve mercados de Europa, Norteam\u00e9rica y Oriente Medio, incluido el trabajo directo con empresas e inversores de la regi\u00f3n del Golfo. Trabaja directamente con los equipos directivos que entran en Europa Central y Oriental, combinando claridad estrat\u00e9gica con el trabajo pr\u00e1ctico de abrir puertas B2B reales.<\/p>\n        <p class=\"tn-founder-bio\">Esa amplitud permite a la firma conectar a empresas e inversores internacionales con oportunidades realistas y ejecutables en Ucrania y Polonia, sin las capas de una consultora gen\u00e9rica.<\/p>\n        <div class=\"tn-stats\">\n          <div class=\"tn-stat\"><span class=\"tn-stat-num\">9<\/span><span class=\"tn-stat-label\">Mercados con experiencia operativa<\/span><\/div>\n          <div class=\"tn-stat\"><span class=\"tn-stat-num\">3<\/span><span class=\"tn-stat-label\">Idiomas de trabajo: PL, EN, UK<\/span><\/div>\n          <div class=\"tn-stat\"><span class=\"tn-stat-num\">100%<\/span><span class=\"tn-stat-label\">Foco B2B en los encargos<\/span><\/div>\n        <\/div>\n        <div class=\"tn-markets-tags\" aria-label=\"Mercados con experiencia operativa\">\n          <span class=\"tn-tag tn-tag-active\">Polonia<\/span>\n          <span class=\"tn-tag tn-tag-active\">Ucrania<\/span>\n          <span class=\"tn-tag\">Emiratos \u00c1rabes Unidos<\/span>\n          <span class=\"tn-tag\">Espa\u00f1a<\/span>\n          <span class=\"tn-tag\">Italia<\/span>\n          <span class=\"tn-tag\">Francia<\/span>\n          <span class=\"tn-tag\">Letonia<\/span>\n          <span class=\"tn-tag\">Estados Unidos<\/span>\n          <span class=\"tn-tag\">Canad\u00e1<\/span>\n        <\/div>\n        <a href=\"https:\/\/www.linkedin.com\/in\/dmytronch\/\" class=\"tn-founder-cta\" target=\"_blank\" rel=\"noopener noreferrer\">Conectar en LinkedIn <span aria-hidden=\"true\">\u2192<\/span><\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== INDUSTRIES ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"industries-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Especializaci\u00f3n sectorial<\/div>\n        <h2 id=\"industries-h2\" class=\"tn-h2\">Pensado para sectores B2B intensivos en capital<\/h2>\n        <p class=\"tn-lead\">Nuestros encargos se concentran en sectores donde el \u00e9xito comercial depende de la credibilidad t\u00e9cnica, de la complejidad regulatoria, de las relaciones establecidas y de ciclos de venta B2B disciplinados. Somos m\u00e1s \u00fatiles para empresas e inversores de energ\u00eda, infraestructuras, construcci\u00f3n, ingenier\u00eda, log\u00edstica e industria que buscan expandirse m\u00e1s all\u00e1 de sus fronteras.<\/p>\n      <\/div>\n      <div class=\"tn-industries\">\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 2L4 7v10l8 5 8-5V7l-8-5z\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><path d=\"M12 7v10\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Energ\u00edas renovables<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 21h18M5 21V10M19 21V10M5 10l7-6 7 6\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Infraestructura energ\u00e9tica<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M13 2L3 14h7l-1 8 10-12h-7l1-8z\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Ingenier\u00eda el\u00e9ctrica<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"4\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/circle><path d=\"M12 2v3M12 19v3M2 12h3M19 12h3M4.93 4.93l2.12 2.12M16.95 16.95l2.12 2.12M4.93 19.07l2.12-2.12M16.95 7.05l2.12-2.12\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Solar y servicios de red<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 21V8l9-5 9 5v13M3 21h18M9 21v-8h6v8\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Construcci\u00f3n<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M14.7 6.3l3 3M3 21l7-7M14 8l2 2M10 12l-7 7v3h3l7-7\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Ingenier\u00eda<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><rect x=\"1\" y=\"6\" width=\"15\" height=\"13\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/rect><path d=\"M16 9h4l3 4v6h-7M5 19a2 2 0 100 4 2 2 0 000-4zM19 19a2 2 0 100 4 2 2 0 000-4z\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Log\u00edstica<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 21h18M5 21V8h14v13M9 12h2M13 12h2M9 16h2M13 16h2\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Servicios industriales<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M3 12l9-9 9 9M5 10v11h14V10M9 21v-7h6v7\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Fabricaci\u00f3n<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><rect x=\"2\" y=\"3\" width=\"20\" height=\"14\" rx=\"2\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/rect><path d=\"M8 21h8M12 17v4\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">B2B con base tecnol\u00f3gica<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M9 11l3 3 8-8M21 12v7a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h11\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">Servicios profesionales<\/div><\/div>\n        <div class=\"tn-industry tn-reveal-scale\"><div class=\"tn-industry-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M22 12h-4l-3 9L9 3l-3 9H2\" stroke=\"currentColor\" stroke-width=\"1.5\"><\/path><\/svg><\/div><div class=\"tn-industry-name\">B2B en sectores de crecimiento<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== PROCESS ===== -->\n  <section class=\"tn-section tn-section-light\" id=\"process\" aria-labelledby=\"process-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Modelo de trabajo<\/div>\n        <h2 id=\"process-h2\" class=\"tn-h2\">C\u00f3mo funciona el proceso<\/h2>\n        <p class=\"tn-lead\">Un camino estructurado de cinco pasos, desde el descubrimiento inicial hasta una hoja de ruta de entrada que funciona. Cada paso tiene entregables y puntos de decisi\u00f3n claros.<\/p>\n      <\/div>\n      <div class=\"tn-process\">\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">01<\/div><h3 class=\"tn-h3\">Llamada de descubrimiento<\/h3><div class=\"tn-process-desc\">Aclaramos su mercado objetivo, su modelo de negocio, su sector, sus hip\u00f3tesis actuales y sus objetivos comerciales. La intenci\u00f3n es entender c\u00f3mo se ve el \u00e9xito antes de empezar ning\u00fan trabajo.<\/div><\/div>\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">02<\/div><h3 class=\"tn-h3\">Diagn\u00f3stico de entrada en el mercado<\/h3><div class=\"tn-process-desc\">Evaluamos si Ucrania, Polonia o ambos mercados son relevantes para usted e identificamos la v\u00eda de entrada m\u00e1s realista, incluidas la din\u00e1mica del sector y las restricciones comerciales.<\/div><\/div>\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">03<\/div><h3 class=\"tn-h3\">Mapa de oportunidades y de socios<\/h3><div class=\"tn-process-desc\">Investigamos segmentos objetivo, clientes potenciales, socios, distribuidores, competidores y actores clave, y despu\u00e9s priorizamos una lista corta con la que merece la pena hablar.<\/div><\/div>\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">04<\/div><h3 class=\"tn-h3\">Validaci\u00f3n comercial<\/h3><div class=\"tn-process-desc\">Apoyamos la prospecci\u00f3n, las presentaciones, las conversaciones y la recogida de respuestas para probar el inter\u00e9s real del mercado. Aqu\u00ed es donde las hip\u00f3tesis se encuentran con el mercado de verdad.<\/div><\/div>\n        <div class=\"tn-process-step tn-reveal\"><div class=\"tn-process-num\">05<\/div><h3 class=\"tn-h3\">Hoja de ruta de entrada<\/h3><div class=\"tn-process-desc\">Usted recibe un plan de acci\u00f3n pr\u00e1ctico con prioridades, pasos siguientes, riesgos y actividades de desarrollo de negocio recomendadas para los pr\u00f3ximos 6 a 12 meses.<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== WHY ===== -->\n  <section class=\"tn-section tn-section-dark\" aria-labelledby=\"why-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-why\">\n        <div>\n          <div class=\"tn-eyebrow\">Por qu\u00e9 trabajar con nosotros<\/div>\n          <h2 id=\"why-h2\" class=\"tn-h2\">Boutique, dirigida por su fundador y centrada en Ucrania y Polonia<\/h2>\n          <p class=\"tn-body\" style=\"color:rgba(255,255,255,0.78);font-size:17px;margin-top:8px\">the nech no es una consultora gen\u00e9rica. Trabajamos con empresas e inversores que necesitan apoyo pr\u00e1ctico para entrar en el mercado, oportunidades verificadas y un camino realista de la ambici\u00f3n a la ejecuci\u00f3n.<\/p>\n        <\/div>\n        <ul class=\"tn-why-list\">\n          <li><span class=\"tn-why-mark\">01<\/span><div class=\"tn-why-text\">Acompa\u00f1amiento del fundador de principio a fin, sin equipos j\u00fanior que reciben el proyecto a mitad de camino.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">02<\/span><div class=\"tn-why-text\">Experiencia directa en desarrollo de negocio B2B en Ucrania, Polonia y el resto del mercado europeo.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">03<\/span><div class=\"tn-why-text\">Conocimiento operativo de los sectores energ\u00e9tico, de infraestructuras, de construcci\u00f3n, industrial y de crecimiento.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">04<\/span><div class=\"tn-why-text\">Estrategia, investigaci\u00f3n de mercado, b\u00fasqueda de socios y ejecuci\u00f3n pr\u00e1ctica combinadas en un mismo encargo.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">05<\/span><div class=\"tn-why-text\">Comunicaci\u00f3n clara y entregables pr\u00e1cticos, no informes de 200 p\u00e1ginas que nadie abre dos veces.<\/div><\/li>\n          <li><span class=\"tn-why-mark\">06<\/span><div class=\"tn-why-text\">Capacidad multiling\u00fce en ingl\u00e9s, polaco y ucraniano, trabajando directamente con los actores locales. Con usted la relaci\u00f3n se lleva en ingl\u00e9s.<\/div><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== WHO ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"who-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Comprobaci\u00f3n de encaje<\/div>\n        <h2 id=\"who-h2\" class=\"tn-h2\">Para qui\u00e9n es este servicio<\/h2>\n        <p class=\"tn-lead\">Trabajamos mejor con empresas e inversores que tienen una raz\u00f3n comercial clara para estar en Ucrania o Polonia y est\u00e1n dispuestos a validarla con trabajo estructurado.<\/p>\n      <\/div>\n      <div class=\"tn-who\">\n        <article class=\"tn-who-card tn-reveal-scale\">\n          <span class=\"tn-who-label\">Esto es para usted si<\/span>\n          <h3 class=\"tn-h3\">Ve una oportunidad real y quiere actuar sobre ella de forma met\u00f3dica<\/h3>\n          <ul class=\"tn-who-list\">\n            <li>Es una empresa o un inversor internacional que eval\u00faa Ucrania, Polonia o ambos<\/li>\n            <li>Quiere entender si el mercado es comercialmente realista para su oferta o su capital<\/li>\n            <li>Busca socios locales, distribuidores, subcontratistas o clientes B2B<\/li>\n            <li>Quiere validar oportunidades antes de comprometer recursos importantes<\/li>\n            <li>Opera en un sector B2B complejo donde las relaciones importan<\/li>\n            <li>Quiere un socio local que combine an\u00e1lisis con desarrollo de negocio real<\/li>\n            <li>Quiere una hoja de ruta estructurada, no improvisar sobre la marcha<\/li>\n          <\/ul>\n        <\/article>\n        <article class=\"tn-who-card tn-who-card-no tn-reveal-scale\">\n          <span class=\"tn-who-label\">Puede que esto no sea para usted si<\/span>\n          <h3 class=\"tn-h3\">Otro tipo de proveedor le servir\u00e1 mejor<\/h3>\n          <ul class=\"tn-who-list\">\n            <li>Solo quiere informes de mercado gen\u00e9ricos, sin componente de ejecuci\u00f3n<\/li>\n            <li>Necesita publicidad de consumo masivo o distribuci\u00f3n B2C<\/li>\n            <li>Todav\u00eda no est\u00e1 listo para validar hip\u00f3tesis con conversaciones reales<\/li>\n            <li>Necesita trabajo puramente legal, fiscal o contable, sin estrategia comercial<\/li>\n            <li>Espera un resultado garantizado en unas semanas, al margen de la realidad del sector<\/li>\n          <\/ul>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== DELIVERABLES ===== -->\n  <section class=\"tn-section tn-section-light\" aria-labelledby=\"deliv-h2\">\n    <div class=\"tn-container\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Qu\u00e9 recibe<\/div>\n        <h2 id=\"deliv-h2\" class=\"tn-h2\">Entregables habituales<\/h2>\n        <p class=\"tn-lead\">La combinaci\u00f3n exacta depende de su sector y de su fase. Un encargo t\u00edpico produce documentos listos para decidir y un pipeline de desarrollo de negocio en funcionamiento.<\/p>\n      <\/div>\n      <div class=\"tn-deliverables\">\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Evaluaci\u00f3n de entrada en el mercado<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">An\u00e1lisis de oportunidad por pa\u00eds (Ucrania o Polonia, o ambos)<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Panorama de competidores y del sector<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Lista de b\u00fasqueda de socios<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Empresas y contactos preseleccionados<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Estrategia de prospecci\u00f3n<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Estructura del pipeline de ventas B2B<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Recomendaciones estrat\u00e9gicas<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Hoja de ruta de entrada en el mercado<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Plan de acci\u00f3n de desarrollo de negocio<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Sesiones de asesoramiento posteriores<\/span><\/div>\n        <div class=\"tn-deliverable\"><span class=\"tn-deliverable-check\" aria-hidden=\"true\">\u2713<\/span><span class=\"tn-deliverable-text\">Puntos de control de riesgo y ejecuci\u00f3n<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== FINAL CTA ===== -->\n  <section class=\"tn-final-cta\" aria-labelledby=\"cta-h2\">\n    <svg class=\"tn-final-cta-slashes\" viewBox=\"0 0 340 340\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n      <g transform=\"skewX(-18)\">\n        <rect x=\"40\" y=\"-30\" width=\"50\" height=\"440\" fill=\"#65476D\"><\/rect>\n        <rect x=\"110\" y=\"-30\" width=\"30\" height=\"440\" fill=\"#ffffff\" opacity=\"0.08\"><\/rect>\n        <rect x=\"160\" y=\"-30\" width=\"50\" height=\"440\" fill=\"#65476D\" opacity=\"0.5\"><\/rect>\n      <\/g>\n    <\/svg>\n    <div class=\"tn-final-cta-inner\">\n      <div class=\"tn-eyebrow\" style=\"color:var(--tn-accent-light)\">Siguiente paso<\/div>\n      <h2 id=\"cta-h2\" class=\"tn-h2\">Hablemos de sus planes para Ucrania y Polonia<\/h2>\n      <p class=\"tn-final-cta-lead\">Si est\u00e1 considerando entrar en el mercado o invertir en Ucrania, en Polonia o con una estrategia transfronteriza, hablemos de sus objetivos, de sus hip\u00f3tesis y de los siguientes pasos m\u00e1s pr\u00e1cticos.<\/p>\n      <div class=\"tn-final-cta-buttons\">\n        <a href=\"#consultation-form\" class=\"tn-btn tn-btn-primary\">Solicitar una consulta <span class=\"tn-btn-arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n        <a href=\"https:\/\/thenech.com\/es\/sobre-nosotros\/\" class=\"tn-btn tn-btn-light\">Saber m\u00e1s sobre the nech<\/a>\n      <\/div>\n      <div class=\"tn-final-cta-note\">Una llamada corta de descubrimiento suele durar 30 minutos. Respondemos en dos d\u00edas laborables.<\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ===== FAQ ===== -->\n  <section class=\"tn-section\" aria-labelledby=\"faq-h2\">\n    <div class=\"tn-narrow\">\n      <div class=\"tn-section-head\">\n        <div class=\"tn-eyebrow\">Preguntas habituales<\/div>\n        <h2 id=\"faq-h2\" class=\"tn-h2\">Preguntas frecuentes<\/h2>\n        <p class=\"tn-lead\">Respuestas breves a las preguntas que empresas e inversores hacen con m\u00e1s frecuencia antes de empezar un encargo de entrada en mercado.<\/p>\n      <\/div>\n      <div class=\"tn-faq\">\n        <details class=\"tn-faq-item\"><summary>\u00bfQu\u00e9 es la consultor\u00eda de entrada en mercados?<\/summary><div class=\"tn-faq-answer\">La consultor\u00eda de entrada en mercados (tambi\u00e9n llamada estrategia de salida al mercado para nuevas geograf\u00edas) ayuda a una empresa o a un inversor a evaluar, planificar y ejecutar la expansi\u00f3n de su negocio a un mercado nuevo. Suele incluir an\u00e1lisis de mercado, estudio de competidores, b\u00fasqueda de socios, estrategia de ventas B2B, apoyo al desarrollo de negocio y una hoja de ruta pr\u00e1ctica para entrar en el pa\u00eds objetivo.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>\u00bfCubren tanto Ucrania como Polonia?<\/summary><div class=\"tn-faq-answer\">S\u00ed. the nech se centra en Ucrania y Polonia, y ayuda a empresas e inversores internacionales a evaluar oportunidades, identificar socios locales y construir estrategias pr\u00e1cticas de entrada para uno o para ambos mercados, incluidas estructuras transfronterizas.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>\u00bfPueden ayudarnos a encontrar socios comerciales en Ucrania o Polonia?<\/summary><div class=\"tn-faq-answer\">S\u00ed. La b\u00fasqueda de socios puede incluir la identificaci\u00f3n y cualificaci\u00f3n de distribuidores, subcontratistas, socios comerciales, proveedores, inversores o contactos locales estrat\u00e9gicos, seg\u00fan su modelo de negocio y su sector.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>\u00bfEn qu\u00e9 sectores se centran?<\/summary><div class=\"tn-faq-answer\">El foco principal est\u00e1 en sectores B2B como energ\u00eda, energ\u00edas renovables, infraestructuras, construcci\u00f3n, ingenier\u00eda, log\u00edstica, servicios industriales, fabricaci\u00f3n y servicios profesionales relacionados.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>\u00bfSirve este servicio si solo estamos explorando el mercado?<\/summary><div class=\"tn-faq-answer\">S\u00ed. El servicio es \u00fatil tanto en una fase temprana de exploraci\u00f3n como para quienes ya tienen un plan definido pero necesitan validaci\u00f3n local, contactos o apoyo al desarrollo de negocio.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>\u00bfOfrecen asesoramiento legal, fiscal o contable?<\/summary><div class=\"tn-faq-answer\">the nech se centra en la estrategia de entrada, la b\u00fasqueda de socios, el desarrollo de negocio y el asesoramiento comercial. Los asuntos legales, fiscales y contables se coordinan, cuando hace falta, con nuestra red verificada de socios especializados.<\/div><\/details>\n        <details class=\"tn-faq-item\"><summary>\u00bfC\u00f3mo empieza normalmente un encargo?<\/summary><div class=\"tn-faq-answer\">Empieza con una llamada de descubrimiento para entender su negocio, su mercado objetivo, su sector y sus objetivos. A partir de esa conversaci\u00f3n proponemos un encargo acotado con entregables, plazos y puntos de decisi\u00f3n claros antes de empezar ning\u00fan trabajo.<\/div><\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- Sticky mobile CTA -->\n  <a href=\"#consultation-form\" class=\"tn-sticky-mobile tn-btn tn-btn-primary\">Solicitar una consulta <span class=\"tn-btn-arrow\" aria-hidden=\"true\">\u2192<\/span><\/a>\n\n<\/div>\n\n<!-- ===== SCRIPTS ===== -->\n<script>\n(function(){\n  \"use strict\";\n  var root = document.querySelector('.tn-lp');\n  if(!root) return;\n\n  \/* --- Smooth scroll for in-page anchors (scoped, no global html change) --- *\/\n  var reduce = window.matchMedia && window.matchMedia('(prefers-reduced-motion: reduce)').matches;\n  root.querySelectorAll('a[href^=\"#\"]').forEach(function(a){\n    a.addEventListener('click', function(e){\n      var id = a.getAttribute('href');\n      if(id.length > 1){\n        var t = document.querySelector(id);\n        if(t){ e.preventDefault(); t.scrollIntoView({behavior: reduce ? 'auto' : 'smooth', block: 'start'}); }\n      }\n    });\n  });\n\n  \/* --- Scroll reveal (underline + stagger + observe) --- *\/\n  root.querySelectorAll('.tn-section-head').forEach(function(el){ el.classList.add('tn-reveal'); });\n  root.querySelectorAll('.tn-deliverable, .tn-faq-item').forEach(function(el){ el.classList.add('tn-reveal'); });\n\n  var reveals = root.querySelectorAll('.tn-reveal, .tn-reveal-scale');\n  var counters = new WeakMap();\n  reveals.forEach(function(el){\n    var p = el.parentElement;\n    var c = counters.get(p) || 0;\n    el.style.setProperty('--tn-i', Math.min(c, 7));\n    counters.set(p, c + 1);\n  });\n\n  root.querySelectorAll('.tn-section-head .tn-h2, .tn-founder-content .tn-h2, .tn-final-cta .tn-h2').forEach(function(h){\n    h.innerHTML = '<span class=\"tn-h2-line\">' + h.innerHTML + '<\/span>';\n  });\n\n  if('IntersectionObserver' in window && !reduce){\n    var obs = new IntersectionObserver(function(entries){\n      entries.forEach(function(en){\n        if(en.isIntersecting){ en.target.classList.add('is-visible'); obs.unobserve(en.target); }\n      });\n    }, {threshold:0.12, rootMargin:'0px 0px -60px 0px'});\n    reveals.forEach(function(el){ obs.observe(el); });\n  } else {\n    reveals.forEach(function(el){ el.classList.add('is-visible'); });\n  }\n\n  \/* --- Web3Forms AJAX handler --- *\/\n  var form = document.getElementById('tn-lead-form');\n  if(!form) return;\n  var btn = document.getElementById('tn-submit-btn');\n  var label = btn.querySelector('.tn-submit-label');\n  var status = document.getElementById('tn-form-status');\n\n  form.addEventListener('submit', function(e){\n    e.preventDefault();\n    status.className = 'tn-form-status';\n    status.textContent = '';\n    if(!form.checkValidity()){ form.reportValidity(); return; }\n\n    btn.disabled = true;\n    btn.classList.add('is-loading');\n    label.textContent = 'Enviando...';\n\n    var data = Object.fromEntries(new FormData(form).entries());\n\n    fetch('https:\/\/api.web3forms.com\/submit', {\n      method:'POST',\n      headers:{'Content-Type':'application\/json','Accept':'application\/json'},\n      body: JSON.stringify(data)\n    })\n    .then(function(r){ return r.json(); })\n    .then(function(result){\n      if(result && result.success){\n        status.classList.add('is-success');\n        status.textContent = 'Gracias. Hemos recibido su solicitud. Le responderemos en dos d\u00edas laborables.';\n        form.reset();\n        label.textContent = 'Sent';\n\n        \/* --- Meta Pixel Lead: this is what fills \"Website leads\" in Meta Ads.\n           Fires only if the base Pixel (id 777917698515548) is already loaded\n           on the page (site-wide via GTM or plugin). Do NOT also fire Lead in\n           GTM, or it will double count. --- *\/\n        if(typeof fbq === 'function'){\n          fbq('track','Lead',{content_name:'Entrada Ucrania y Polonia ES'});\n        }\n\n        \/* --- dataLayer for GTM (GA4 \/ Google Ads) --- *\/\n        if(window.dataLayer){\n          window.dataLayer.push({\n            'event':'generate_lead',\n            'form_name':'market_entry_poland_ukraine',\n            'form_location':'hero'\n          });\n        }\n\n        \/* OPTIONAL Google Ads direct fire - enable ONLY if NOT firing it via GTM.\n           Verify the label in Google Ads first (canon: rzdVCMXTx6gcELut3ctD).\n        if(typeof gtag === 'function'){\n          gtag('event','conversion',{'send_to':'AW-18143991484\/rzdVCMXTx6gcELut3ctD'});\n        }\n        *\/\n      } else {\n        throw new Error((result && result.message) || 'Error al enviar');\n      }\n    })\n    .catch(function(){\n      status.classList.add('is-error');\n      status.textContent = 'Algo ha fallado. Int\u00e9ntelo de nuevo en un momento.';\n      label.textContent = 'Solicitar una consulta';\n    })\n    .finally(function(){\n      btn.classList.remove('is-loading');\n      if(!status.classList.contains('is-success')){ btn.disabled = false; }\n    });\n  });\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consultor\u00eda de entrada en Ucrania y Polonia: an\u00e1lisis de mercado, b\u00fasqueda de socios verificados y pipeline B2B. Un socio sobre el terreno, no un informe.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4050","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/pages\/4050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/comments?post=4050"}],"version-history":[{"count":2,"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/pages\/4050\/revisions"}],"predecessor-version":[{"id":4052,"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/pages\/4050\/revisions\/4052"}],"wp:attachment":[{"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/media?parent=4050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}