{"id":4080,"date":"2026-09-23T07:45:58","date_gmt":"2026-09-23T05:45:58","guid":{"rendered":"https:\/\/thenech.com\/?page_id=4080"},"modified":"2026-09-23T08:02:23","modified_gmt":"2026-09-23T06:02:23","slug":"checklist-seleccion-de-mercado","status":"publish","type":"page","link":"https:\/\/thenech.com\/es\/checklist-seleccion-de-mercado\/","title":{"rendered":"Tu checklist est\u00e1 listo"},"content":{"rendered":"\n<style>\n.tn-lm{padding:0!important;max-width:none!important;font-family:Inter,-apple-system,BlinkMacSystemFont,sans-serif;color:#1A1A1A}\n.tn-lm *{box-sizing:border-box}\n.tn-lm ::selection{background:rgba(101,71,109,.92);color:#fff}\n.tn-lm img{max-width:100%;display:block}\n.tn-lm-hero{position:relative;background:#241630 url('https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/tn-velvet-hero.jpg') center\/cover no-repeat;color:#fff;overflow:hidden;margin:0 0 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.tn-lm-mob{display:block}\n .tn-lm-view{padding:34px 20px 0}\n .tn-lm-next{padding:40px 20px 52px}\n .tn-lm-sin{flex-direction:column;align-items:flex-start;gap:16px;padding:36px 20px 8px}\n .tn-lm-legal p{padding:16px 20px 44px}\n}\n.tn-lm a{text-decoration:none}\n.tn-lm-btn,.tn-lm-card a,.tn-lm-sin a{text-decoration:none!important}\n.tn-lm-card a:hover,.tn-lm-sin a:hover{text-decoration:underline!important}\n.tn-lm-btn:hover,.tn-lm-btn:focus{text-decoration:none!important}\n<\/style>\n\n<div class=\"tn-lm\">\n\n<div class=\"tn-lm-hero\">\n <div class=\"tn-lm-hin\">\n  <img class=\"tn-lm-logo\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/tn-email-logo.png\" width=\"108\" height=\"41\" alt=\"the nech\" loading=\"eager\" decoding=\"async\">\n  <p class=\"tn-lm-eye\">Checklist \u00b7 6 pasos \u00b7 PDF, 8 p\u00e1ginas<\/p>\n  <h1>Tu checklist est\u00e1 <i>listo<\/i><\/h1>\n  <div class=\"tn-lm-rule\"><\/div>\n  <p class=\"tn-lm-lede\">Seis pasos que conviene dar antes de poner dinero en un mercado nuevo: c\u00f3mo reducir la lista de pa\u00edses, comprobar la demanda real, fijar los KPI del primer, segundo y tercer a\u00f1o, y no descubrir la certificaci\u00f3n cuando ya has lanzado.<\/p>\n  <div class=\"tn-lm-btns\">\n   <a class=\"tn-lm-btn tn-lm-w\" href=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/the-nech-checklist-seleccion-de-mercado-ES.pdf\" download=\"the-nech-checklist-seleccion-de-mercado-ES.pdf\" data-tn-lm=\"download\">Descargar PDF<svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M21 15v4a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2v-4\"><\/path><polyline points=\"7 10 12 15 17 10\"><\/polyline><line x1=\"12\" y1=\"15\" x2=\"12\" y2=\"3\"><\/line><\/svg><\/a>\n   <a class=\"tn-lm-btn tn-lm-g\" href=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/the-nech-checklist-seleccion-de-mercado-ES.pdf\" target=\"_blank\" rel=\"noopener\" data-tn-lm=\"open\">Abrir en una pesta\u00f1a nueva<\/a>\n  <\/div>\n  <p class=\"tn-lm-hint\">Acabamos de enviarte una copia de este enlace por correo.<\/p>\n <\/div>\n<\/div>\n\n<div class=\"tn-lm-view\">\n <h2>Leerlo ahora<\/h2>\n <div class=\"tn-lm-frame\">\n  <object data=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/the-nech-checklist-seleccion-de-mercado-ES.pdf#view=FitH\" type=\"application\/pdf\">\n   <iframe src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/the-nech-checklist-seleccion-de-mercado-ES.pdf\" title=\"Tu checklist est\u00e1 listo\" loading=\"lazy\"><\/iframe>\n  <\/object>\n <\/div>\n <p class=\"tn-lm-mob\">En el m\u00f3vil el archivo se abre mejor aparte: toca \u00abDescargar PDF\u00bb arriba y se guardar\u00e1 en tus archivos.<\/p>\n<\/div>\n\n<div class=\"tn-lm-next\">\n <h2>Qu\u00e9 hacer despu\u00e9s<\/h2>\n <p class=\"tn-lm-sub\">Tres cosas que tienen sentido justo despu\u00e9s del checklist.<\/p>\n <div class=\"tn-lm-cards\">\n  <div class=\"tn-lm-card\"><b>Leer el art\u00edculo completo<\/b><span>La versi\u00f3n larga de cada paso con ejemplos: c\u00f3mo fijar los KPI, d\u00f3nde se suelen equivocar las empresas al elegir socio y qu\u00e9 revisar en la parte regulatoria.<\/span><a href=\"https:\/\/thenech.com\/en\/wybor-rynku-zagranicznego\/\">Leer el art\u00edculo \u2192<\/a><\/div>\n  <div class=\"tn-lm-card\"><b>Revisarlo juntos<\/b><span>Treinta minutos sobre tu producto y los dos o tres mercados que est\u00e1s considerando. Sin diapositivas: miramos los n\u00fameros y te digo d\u00f3nde est\u00e1 el punto d\u00e9bil. La conversaci\u00f3n es en ingl\u00e9s.<\/span><a href=\"https:\/\/thenech.com\/es\/contacto\/\">Reservar una consulta \u2192<\/a><\/div>\n  <div class=\"tn-lm-card\"><b>Qu\u00e9 hay en la newsletter<\/b><span>Cada dos semanas: un mercado o un error de entrada analizado a fondo, con datos actuales de Polonia, la UE y Ucrania. Sin publicidad y sin spam. Se env\u00eda en ingl\u00e9s.<\/span><a href=\"https:\/\/thenech.com\/es\/blog\/\">Ver n\u00fameros anteriores \u2192<\/a><\/div>\n <\/div>\n<\/div>\n\n<div class=\"tn-lm-sign\">\n <div class=\"tn-lm-sin\">\n  <img loading=\"lazy\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/tn-email-face.jpg\" width=\"74\" height=\"74\" alt=\"Dmytro Nechyporenko\" loading=\"lazy\" decoding=\"async\">\n  <div>\n   <b>Dmytro Nechyporenko<\/b>\n   <span>Fundador de the nech. 18 a\u00f1os en desarrollo de negocio y entrada en mercados: Ucrania, Polonia, la UE, Canad\u00e1 y Emiratos \u00c1rabes Unidos. Escr\u00edbeme directamente: <a href=\"mailto:dima@thenech.com\">dima@thenech.com<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/dnechyporenko\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/span>\n  <\/div>\n <\/div>\n<\/div>\n<div class=\"tn-lm-legal\"><p>Este material es solo informativo y no constituye asesoramiento ni consultor\u00eda legal, fiscal, financiera o de inversi\u00f3n. Las decisiones de entrada en un mercado son tuyas, seg\u00fan tus circunstancias y tras consultar con los profesionales correspondientes. the nech no asume responsabilidad por las acciones tomadas a partir de este material.<\/p><\/div>\n\n<\/div>\n\n<script>\n(function(){\n try{ localStorage.setItem('tn_lead_popup_'+'es', JSON.stringify({sub:Date.now()})); }catch(e){}\n if(window.dataLayer){ window.dataLayer.push({event:'lead_magnet_delivered',lm_lang:'es',lm_asset:'market-selection-checklist'}); }\n document.querySelectorAll('.tn-lm [data-tn-lm]').forEach(function(a){\n  a.addEventListener('click',function(){\n   if(window.dataLayer){ window.dataLayer.push({event:'lead_magnet_open',lm_action:a.getAttribute('data-tn-lm'),lm_lang:'es'}); }\n  });\n });\n})();\n<\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>Checklist de selecci\u00f3n de mercado<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4080","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/pages\/4080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/comments?post=4080"}],"version-history":[{"count":3,"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/pages\/4080\/revisions"}],"predecessor-version":[{"id":4136,"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/pages\/4080\/revisions\/4136"}],"wp:attachment":[{"href":"https:\/\/thenech.com\/es\/wp-json\/wp\/v2\/media?parent=4080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}