{"id":3805,"date":"2026-09-21T09:02:01","date_gmt":"2026-09-21T07:02:01","guid":{"rendered":"https:\/\/thenech.com\/chek-list-vybir-rynku\/"},"modified":"2026-09-21T09:45:40","modified_gmt":"2026-09-21T07:45:40","slug":"chek-list-vybir-rynku","status":"publish","type":"page","link":"https:\/\/thenech.com\/uk\/chek-list-vybir-rynku\/","title":{"rendered":"\u0412\u0430\u0448 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u0433\u043e\u0442\u043e\u0432\u0438\u0439"},"content":{"rendered":"\n<style>\n.tn-lm{padding:0!important;max-width:none!important;font-family:Inter,-apple-system,BlinkMacSystemFont,sans-serif;color:#1A1A1A}\n.tn-lm *{box-sizing:border-box}\n.tn-lm ::selection{background:rgba(101,71,109,.92);color:#fff}\n.tn-lm img{max-width:100%;display:block}\n.tn-lm-hero{position:relative;background:#241630 url('https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/tn-velvet-hero.jpg') center\/cover no-repeat;color:#fff;overflow:hidden;margin:0 0 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30px;border-radius:999px;font-size:15px;font-weight:600;text-decoration:none;transition:transform .25s cubic-bezier(.22,.61,.36,1),background .25s,color .25s}\n.tn-lm-w{background:#fff;color:#1A1A1A}\n.tn-lm-w:hover{transform:translateY(-2px);background:#F2ECF5;color:#1A1A1A}\n.tn-lm-g{border:1px solid rgba(255,255,255,.38);color:#fff}\n.tn-lm-g:hover{background:rgba(255,255,255,.12);color:#fff}\n.tn-lm-hint{font-size:12.5px;color:#A79BB1;font-weight:300;margin:18px 0 0}\n.tn-lm-view{max-width:940px;margin:0 auto;padding:46px 24px 8px}\n.tn-lm-view h2{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:#7A7280;font-weight:500;margin:0 0 14px}\n.tn-lm-frame{border:1px solid #ECECE8;border-radius:14px;overflow:hidden;background:#F5F3EF;box-shadow:0 18px 44px rgba(26,10,34,.08)}\n.tn-lm-frame object,.tn-lm-frame iframe{display:block;width:100%;height:76vh;min-height:520px;border:0}\n.tn-lm-mob{display:none;font-size:14px;color:#5F5866;font-weight:300;line-height:1.6;margin:0}\n.tn-lm-next{max-width:940px;margin:0 auto;padding:54px 24px 68px}\n.tn-lm-next h2{font-size:26px;font-weight:700;letter-spacing:-0.02em;margin:0 0 6px;color:#1A1A1A}\n.tn-lm-next .tn-lm-sub{font-size:15px;color:#5F5866;font-weight:300;margin:0 0 30px}\n.tn-lm-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}\n.tn-lm-card{border:1px solid #ECECE8;border-radius:14px;padding:24px 22px;background:#fff;display:flex;flex-direction:column;transition:border-color .25s,transform .25s}\n.tn-lm-card:hover{border-color:#D8CFE0;transform:translateY(-2px)}\n.tn-lm-card b{display:block;font-size:16px;font-weight:600;margin:0 0 8px;letter-spacing:-0.01em}\n.tn-lm-card span{font-size:14px;line-height:1.55;color:#5F5866;font-weight:300;flex:1 1 auto}\n.tn-lm-card 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.tn-lm-mob{display:block}\n .tn-lm-view{padding:34px 20px 0}\n .tn-lm-next{padding:40px 20px 52px}\n .tn-lm-sin{flex-direction:column;align-items:flex-start;gap:16px;padding:36px 20px 8px}\n .tn-lm-legal p{padding:16px 20px 44px}\n}\n.tn-lm a{text-decoration:none}\n.tn-lm-btn,.tn-lm-card a,.tn-lm-sin a{text-decoration:none!important}\n.tn-lm-card a:hover,.tn-lm-sin a:hover{text-decoration:underline!important}\n.tn-lm-btn:hover,.tn-lm-btn:focus{text-decoration:none!important}\n<\/style>\n\n<div class=\"tn-lm\">\n\n<div class=\"tn-lm-hero\">\n <div class=\"tn-lm-hin\">\n  <img class=\"tn-lm-logo\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/tn-email-logo.png\" width=\"108\" height=\"41\" alt=\"the nech\" loading=\"eager\" decoding=\"async\">\n  <p class=\"tn-lm-eye\">\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u00b7 6 \u043a\u0440\u043e\u043a\u0456\u0432 \u00b7 PDF, 8 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a<\/p>\n  <h1>\u0412\u0430\u0448 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 <i>\u0433\u043e\u0442\u043e\u0432\u0438\u0439<\/i><\/h1>\n  <div class=\"tn-lm-rule\"><\/div>\n  <p class=\"tn-lm-lede\">\u0428\u0456\u0441\u0442\u044c \u043a\u0440\u043e\u043a\u0456\u0432, \u044f\u043a\u0456 \u0432\u0430\u0440\u0442\u043e \u043f\u0440\u043e\u0439\u0442\u0438 \u0434\u043e \u0442\u043e\u0433\u043e, \u044f\u043a \u0432\u043a\u043b\u0430\u0434\u0430\u0442\u0438 \u0433\u0440\u043e\u0448\u0456 \u0432 \u043d\u043e\u0432\u0438\u0439 \u0440\u0438\u043d\u043e\u043a: \u044f\u043a \u0437\u0432\u0443\u0437\u0438\u0442\u0438 \u0441\u043f\u0438\u0441\u043e\u043a \u043a\u0440\u0430\u0457\u043d, \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0438\u0442\u0438 \u043f\u043e\u043f\u0438\u0442, \u0437\u0430\u0434\u0430\u0442\u0438 KPI \u043d\u0430 \u043f\u0435\u0440\u0448\u0438\u0439, \u0434\u0440\u0443\u0433\u0438\u0439 \u0456 \u0442\u0440\u0435\u0442\u0456\u0439 \u0440\u0456\u043a \u0456 \u043d\u0435 \u0432\u043f\u0435\u0440\u0442\u0438\u0441\u044f \u0432 \u0441\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044e \u0432\u0436\u0435 \u043f\u0456\u0441\u043b\u044f \u0441\u0442\u0430\u0440\u0442\u0443.<\/p>\n  <div class=\"tn-lm-btns\">\n   <a class=\"tn-lm-btn tn-lm-w\" href=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/the-nech-checklist-vybir-rynku-UA.pdf\" download=\"the-nech-checklist-vybir-rynku-UA.pdf\" data-tn-lm=\"download\">\u0417\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0438\u0442\u0438 PDF<svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M21 15v4a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2v-4\"\/><polyline points=\"7 10 12 15 17 10\"\/><line x1=\"12\" y1=\"15\" x2=\"12\" y2=\"3\"\/><\/svg><\/a>\n   <a class=\"tn-lm-btn tn-lm-g\" href=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/the-nech-checklist-vybir-rynku-UA.pdf\" target=\"_blank\" rel=\"noopener\" data-tn-lm=\"open\">\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0438 \u0432 \u043d\u043e\u0432\u0456\u0439 \u0432\u043a\u043b\u0430\u0434\u0446\u0456<\/a>\n  <\/div>\n  <p class=\"tn-lm-hint\">\u041a\u043e\u043f\u0456\u044e \u0446\u044c\u043e\u0433\u043e \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043c\u0438 \u0449\u043e\u0439\u043d\u043e \u043d\u0430\u0434\u0456\u0441\u043b\u0430\u043b\u0438 \u0432\u0430\u043c \u043d\u0430 \u043f\u043e\u0448\u0442\u0443.<\/p>\n <\/div>\n<\/div>\n\n<div class=\"tn-lm-view\">\n <h2>\u0427\u0438\u0442\u0430\u0442\u0438 \u043e\u0434\u0440\u0430\u0437\u0443<\/h2>\n <div class=\"tn-lm-frame\">\n  <object data=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/the-nech-checklist-vybir-rynku-UA.pdf#view=FitH\" type=\"application\/pdf\">\n   <iframe src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/the-nech-checklist-vybir-rynku-UA.pdf\" title=\"\u0412\u0430\u0448 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u0433\u043e\u0442\u043e\u0432\u0438\u0439\" loading=\"lazy\"><\/iframe>\n  <\/object>\n <\/div>\n <p class=\"tn-lm-mob\">\u041d\u0430 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0456 \u0444\u0430\u0439\u043b \u0437\u0440\u0443\u0447\u043d\u0456\u0448\u0435 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0438 \u043e\u043a\u0440\u0435\u043c\u043e: \u043d\u0430\u0442\u0438\u0441\u043d\u0456\u0442\u044c \u00ab\u0417\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0438\u0442\u0438 PDF\u00bb \u0432\u0438\u0449\u0435, \u0456 \u0432\u0456\u043d \u0437\u0431\u0435\u0440\u0435\u0436\u0435\u0442\u044c\u0441\u044f \u0443 \u0432\u0430\u0448\u0438\u0445 \u0444\u0430\u0439\u043b\u0430\u0445.<\/p>\n<\/div>\n\n<div class=\"tn-lm-next\">\n <h2>\u0429\u043e \u0434\u0430\u043b\u0456<\/h2>\n <p class=\"tn-lm-sub\">\u0422\u0440\u0438 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\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0439 \u0431\u0435\u0437 \u0441\u043f\u0430\u043c\u0443.<\/span><a href=\"https:\/\/thenech.com\/uk\/blog\/\">\u0414\u0438\u0432\u0438\u0442\u0438\u0441\u044c \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u2192<\/a><\/div>\n <\/div>\n<\/div>\n\n<div class=\"tn-lm-sign\">\n <div class=\"tn-lm-sin\">\n  <img loading=\"lazy\" src=\"https:\/\/thenech.com\/wp-content\/uploads\/2026\/09\/tn-email-face.jpg\" width=\"74\" height=\"74\" alt=\"\u0414\u043c\u0438\u0442\u0440\u043e \u041d\u0435\u0447\u0438\u043f\u043e\u0440\u0435\u043d\u043a\u043e\" loading=\"lazy\" decoding=\"async\">\n  <div>\n   <b>\u0414\u043c\u0438\u0442\u0440\u043e \u041d\u0435\u0447\u0438\u043f\u043e\u0440\u0435\u043d\u043a\u043e<\/b>\n   <span>\u0417\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a the nech. 18 \u0440\u043e\u043a\u0456\u0432 \u0443 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0430 \u0432\u0438\u0445\u043e\u0434\u0456 \u043d\u0430 \u043d\u043e\u0432\u0456 \u0440\u0438\u043d\u043a\u0438: \u0423\u043a\u0440\u0430\u0457\u043d\u0430, \u041f\u043e\u043b\u044c\u0449\u0430, \u0404\u0421, \u041a\u0430\u043d\u0430\u0434\u0430, \u041e\u0410\u0415. \u041f\u0438\u0448\u0456\u0442\u044c \u043d\u0430\u043f\u0440\u044f\u043c\u0443: <a href=\"mailto:dima@thenech.com\">dima@thenech.com<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/dnechyporenko\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/span>\n  <\/div>\n <\/div>\n<\/div>\n<div class=\"tn-lm-legal\"><p>\u041c\u0430\u0442\u0435\u0440\u0456\u0430\u043b \u043c\u0430\u0454 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440 \u0456 \u043d\u0435 \u0454 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u0454\u044e, \u043f\u043e\u0440\u0430\u0434\u043e\u044e \u0447\u0438 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3805","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thenech.com\/uk\/wp-json\/wp\/v2\/pages\/3805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenech.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thenech.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thenech.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenech.com\/uk\/wp-json\/wp\/v2\/comments?post=3805"}],"version-history":[{"count":2,"href":"https:\/\/thenech.com\/uk\/wp-json\/wp\/v2\/pages\/3805\/revisions"}],"predecessor-version":[{"id":3818,"href":"https:\/\/thenech.com\/uk\/wp-json\/wp\/v2\/pages\/3805\/revisions\/3818"}],"wp:attachment":[{"href":"https:\/\/thenech.com\/uk\/wp-json\/wp\/v2\/media?parent=3805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}