Market entry starts with talking to real buyers
We are based in Warsaw and work only on markets we know first-hand: Poland, Ukraine and the EU beyond them. We contact your future customers on your behalf, before you spend a budget on the market.
Market entry consulting on three markets we work on ourselves
Poland first, because that is where we are based and where our own network of buyers is. Then Ukraine, the largest reconstruction market in Europe. Then the rest of the European Union, opened from a Polish base.
Poland
Our home market. Office in Warsaw, our own network of contacts, and buyer conversations held in Polish without intermediaries. The largest economy in Central and Eastern Europe and a natural entry point into the EU.
Who it fits: industrial and engineering companies, energy, construction, infrastructure and B2B services. What we do not do: company registration, accounting or customs clearance. We handle the commercial side of entering a market, not the paperwork of existing on it.
Ukraine
The largest reconstruction market in Europe, and the direction where interest is growing faster than in any other market we work on. Buyer conversations are held in Ukrainian, without intermediaries and without translators.
First step: finding out who actually buys and who finances a given project, before anyone flies to a forum. The names on a delegation list and the names on a purchase order are rarely the same.
The European Union
From a Polish base we open Germany, Czechia and the Baltic states. The same method, a different first phase: different distribution channels and different documentation requirements in each country.
Who it fits: companies that already have a foothold in Poland, or that treat Poland as the first step rather than the destination. We say plainly which of these markets we know from practice and which we do not.
Another market
We work where we operate ourselves. Poland, Ukraine and the EU are the directions we take new clients into. For companies already working with us we also run North America and the Middle East.
If your target is somewhere else: write to us anyway. We will tell you honestly whether we can help or whether you need someone with a network on that market. We would rather say no than take on a market we do not know.
Not sure which market to start with?
The first conversation is free and takes about thirty minutes. You leave it with an answer on which direction makes sense for your company and where to start.
Book a free consultation→Market entry to Poland, Ukraine and the EU: what decides it on each
The same method everywhere, a different first step. Below is where we start on each market and what actually determines the outcome.
| Market | Why it is on our list | Where we start | What decides the outcome | Who it fits |
|---|---|---|---|---|
| Poland | Our home market: office in Warsaw, own contact network, buyer conversations in Polish | Segment choice and a list of buyers who actually purchase what you sell | Local references and direct conversations with buyers, not the existence of a Polish entity | Industry, energy, construction, infrastructure, B2B services |
| Ukraine | The largest reconstruction market in Europe, and the fastest-growing interest of any direction we run | Finding out who buys and who finances a specific project, before anyone flies to a forum | Knowing the real buyer and the funding behind the project, not attendance at events | Equipment manufacturers, engineering and EPC companies, infrastructure suppliers |
| The European Union | Opened from a Polish base: Germany, Czechia and the Baltic states | Choosing one country and one channel rather than the whole Union at once | Distribution and certification requirements, which differ country by country | Companies already holding a position in Poland, or treating Poland as step one |
We do not stop at strategy: we talk to buyers on behalf of your company
Three stages: from a list of real buyers, through conversations held in your name, to first meetings and first contracts.
An entry strategy is necessary, but on its own it confirms nothing. So we do not hand over a document and disappear: we contact buyers on the target market directly, in your company’s name and in their language, and test the assumptions the document rests on.
We run the outreach, collect what the market says, analyse it and hand it back to you in a form you can decide on. On that basis we build the entry strategy and the B2B sales development plan, and if the company is raising finance, also the business plan. The full method is on the Polish market entry page, and the wider version on market expansion strategy.
A list of real buyers
We build a list of companies that actually buy what you sell, and agree it with you. You do not receive a finished list to approve: we put it together jointly, company by company.
Contact with buyers in your name
We approach your future customers directly, on behalf of your company and in the language of the market. This is not a survey, it is real commercial conversations that confirm or disprove the assumptions in your entry plan.
Findings, meetings, first contracts
We put in order what the market said and hand it to you with a recommendation. Then we arrange the first meetings and stay with the project through to the first signed agreements.
See how it looked for others
Three projects with the starting situation, the scope of work and the outcome. One of them is covered by a confidentiality agreement, so we describe it without the client’s name.
Dima V. Nechyporenko
B2B business consultant · Warsaw
19 years in B2B: business strategy, sales development and market entry. I have worked in four countries, and on each market we run I have my own network of contacts. I do not hand projects to junior consultants: the conversations with buyers on a client’s behalf are ones I hold myself.
“A strategy nobody has tested in a conversation with a real buyer is an assumption. My work starts where most consultants finish.”
Six things that set our market entry work apart
Less theory, more implementation. No templated solutions and no handing the work to juniors.
You work directly with a partner
We don't delegate projects to junior consultants or subcontractors. Every client works directly with the partner who leads the project, from the first conversation to implementing the strategy. This is our principle, not a marketing slogan.
B2B is our only specialisation
We don't work with e-commerce, retail or B2C apps. All 19 years of experience have been devoted to B2B companies, mostly from the technical, energy, industrial and service sectors.
Strategy and outreach in the same hands
Most consultants hand over a document and disappear. We contact buyers on the market ourselves, on the client’s behalf, collect their answers and take it through to the first meetings. Voltage Group signed its first contract on the EU market in 3 months.
Your language, no translators
We work with you in your own language, with no intermediaries and no loss of meaning. Polish, English, Ukrainian are three full working languages. This matters especially in negotiations with Polish banks, investor presentations and drafting legal documents.
An individual approach, not a template
We start every project with a diagnosis, not a template. Industry, stage of development, business model, target client, all of it shapes the strategy. Your company doesn't get "best practices" copied from another industry.
Real cases, not promises
Voltage Group, 65+ MW on 4 EU markets in the first year. Ostapiv Dachy, from no visibility to contracts with developers. Every case is documented, with numbers and references available.
We start with a conversation
30 minutes, free and with no obligation. We want to understand your situation: where you are now, where you want to grow and what is really blocking that growth. You'll take concrete conclusions from this conversation, even if you decide not to work with us.
Book a consultation→What companies ask most often before the first project
Do I need to register a company in Poland to sell there?
Not always, and often not at all. A foreign company can sell into Poland through direct contracts, a distributor or a local partner. We do not handle company registration, accounting or customs clearance, and we will say early if your case genuinely needs an entity. Our part is commercial: finding the buyer and getting to the agreement.
Why Poland and Ukraine specifically?
Because those are the markets we work on ourselves. We are based in Warsaw, our contact network is here, and we hold buyer conversations in Polish and Ukrainian without intermediaries. On a market where we had no network we would be doing desk research, and you can commission that anywhere.
Is Ukraine realistic for a foreign company right now?
For some sectors yes, for others not yet, and the honest answer depends on what you sell. Interest in the market is growing faster than in any other direction we run. What we do first is establish who actually buys and who finances a given project, because the names on a delegation list and the names on a purchase order are rarely the same.
How long does market entry take?
First commercial conversations start within a few weeks. In the Voltage Group project the first signed contract came after three months. A realistic horizon for a B2B company is three to twelve months, depending on the length of the sales cycle in the sector.
Does every project end in a contract?
No. Sometimes the conclusion from talking to the market is that this market is not for this company, and we say so. A negative answer is also a result: the client does not spend a budget on a direction with no real demand behind it.